Purpose Driven Product Development by Mastercard Director of Product
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In this talk, Jesse Owens, Director of Product at Mastercard discusses purpose driven product development. This presentation took place during #ProductCon NYC, the biggest product management conference in the world!
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Purpose Driven Product Development by Mastercard Director of Product
- 1. www.productschool.com Purpose Driven Product Development by MasterCard Director of Product
- 2. Purpose Driven Product Development Jesse Owens II Director of Product @ Mastercard @JesseEOwen @jesseowens
- 3. “To empower communities around the world to live in a progressive and frictionless society through technology. Personal Mission Statement Become a servant leader
- 4. Selecting the Right Company 1. Align your core values with the company vision 2. Understand the company business model 3. Embrace the purpose of the company as it relates to community 4. Be Your Authentic Self Authenticity is Key!
- 5. Unsplash Photo by David Travis
- 6. What does this mean for the Consumer Experience? 1. Possess an Insatiable Desire to Delight Users 2. Build Great System Models of Product Components 3. Design Interaction Patterns to Ensure Consumer Success Consumer Empathy will transcend your product
- 7. Deep Understanding of Cognition “ is what goes on in our heads when we carry out our everyday activities that involve thinking, remembering, learning, daydreaming, decision making, seeing, reading, writing and talking. Experiential Reflective Don Norman, Author of Design of Everyday Things Thinking, comparing, decision making How we perceive, act and react to events
- 8. Design Principles 1. Affordances exist to make desired actions possible (ie. Tabs in Web Browser) 2. Signifiers ensure discoverability and that feedback is well communicated (ie. SignUp Button) 3. Mappings establishes a relationship between a control and their action through spatial layout 4. Constraints provide logical, physical or semantic guides to ease interpretation 5. Feedback provide continuous information about the results of actions 6. Discoverability allows a user to determine what actions are possible 7. Conceptual Model provides the user the mental building blocks to use the product
- 9. Unsplash Photo by Raw Pixel
- 10. Understanding the Triumvirate “a group of three powerful or notable segments within a company that’s responsible for being products to life. Product What are the strategy pitfalls? Design What are the consumer constraints? Engineering What are the technical challenges?
- 11. Distill Value Patterns Across the Triumvirate Apply Value Proposition to introduce change 1. Understand the patterns of value creation 2. Create Customer Profile of Your Stakeholders 3. Create Value Map for Target Customer (ie. Stakeholder) Segment 4. Avoid wasting time on things that don’t work
- 12. Create Your Stakeholder Profile 1. Gains (What’s the desired outcome or benefit YOUR stakeholder is seeking?) 2. Pains (What are some of the risks or bad outcomes related to YOUR stakeholder jobs) 3. Customer Jobs (What are YOUR stakeholders trying to get done?)
- 13. Create a Stakeholder Value Map 1. Gain Creators (How can YOU can create stakeholder gains?) 2. Pain Relievers (How can YOU can alleviate stakeholder pains?) 3. Product Services (What skills can YOU offer that’s valuable to the product team?)
- 14. Unsplash Photo by Emily Perron
- 15. Assess Your Personal Skills Gap Embrace your technical & functional debt 1. Self Evaluation 2. Plan out your Professional Development Roadmap 3. Strategically Execute On Your Skills 4. Practice, Practice, Practice
- 16. My Personal Development Roadmap 1. Public Speaking 2. Business Acumen 3. UX Design 4. Interaction Design 5. Mobile Development
- 17. Summary 1. Select An Environment Where You Can Flourish 2. Build a Relentless Desire to Understand Consumer Empathy 3. Understand the Needs of the Triumvirate 4. Embrace Your Skills Gap and constantly build a roadmap to level up Become a servant leader and purpose-
- 19. www.productschool.com Part-time Product Management, Coding, Data, Digital Marketing and Blockchain courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Toronto, London and Online
Editor's Notes
- Product Journey Engineer in Finance Founder turned company Family Dynamics Caribbean American Instill a sense of responsibility to do work for your community
- how I grew up instill principles that apply to professional and personal Product shouldn’t be looked at a job more like a lifestyle Being your authentic self to deliver a shared vision
- how does this relate to consumer experience?
- Customer Empathy will touch the way you design/architecture and the interaction to experience The intersection of Product Design x Engineering
- in order l deeply understand who you’re serving you first need to know how the mind works Walk through the definition and 2 types
- frameworks for life
- collaboration Needs of your team Focus from external to internal
- Alignment
- Application of the Value Proposition canvas
- Understanding your stakeholders is key engineers Clear, Easy and technically sound
- Tool or Service to help them in there current
- Self Evaluation Use veserial responses of your audience to tailor how well the message responates
- public speaking was my biggest fear HR Business Partner Emgering needs of Product team Assess skills amount