Main Takeaways:
-Problem and Business modal Copycat insights: be inspired by other companies models to increase changes of attacking the right hypothesis and reduce workload at the discovery phase for early-stage startups
-Business as a product - Inspiring Journey Managers: applying product mindset/culture at a General Manager Level in different sectors of a company such as operations, marketing, sales, and customer experience
-Dealing with high-risk environment of Early Stage startups - high complexity, full-time job and consistency; all mixed up; bringing pattern to chaos
10. product model
1. Focus on result, not deliveries
2. Prioritize your actions using discovery process
3. Be in direct contact with your user/client
4. Everything is a hypothesis, test it, iterate it, let them die if needed
5. Follow the data
6. Agile model of work - Cooperative and multidisciplinaire
The only way to know how a complex system will behave — after you modify
it — is to modify it and see how it behaves,” said George Box
11. the journey management
Discovery Delivery
Processes
Content
Sales
Strategy
CX
communication
Digital
Product
Results
Iterate
See also, Kerry Bodine and Teresa Torres
What will we build Build it
15. PMF Analysis
● Conversion rate > 1.65%
● NPS > 55
● At least 6.4% of partners
revenue coming from our
Platform
16. ● Conversion rate = 0
● NPS - no result
● No tracked revenue for our
partners
PMF Reality
17. Other Metrics
● CTR ads
○ Market 7.8% < 10.9% Local
● Conversion Homepage to Product Page
○ Market 43.8% < 50.4% Local
● Bounce Rate
○ Market 55% > 17% Local
● 25 stores | 256 products | 1500 users
● 10% of the city following us on instagram
Should we continue
pursuing sales?
19. "Anything that can go wrong will go wrong".
Murphy’s law
Anything that can happen will, with enough
time and proper process, happen.
Rodolfo Bizinoto
Product Manager