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Platform-Based Product Development by Atlassian Principal PM

Main Takeaways:
- Techniques to identify problem scenarios
- Observe how design influences beliefs
- Shape behaviors towards a specific target or goal

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Platform-Based Product Development by Atlassian Principal PM

  1. 1. www.productschool.com Platform-Based Product Development by Atlassian Principal PM
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS 40 HOURS 40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. Platform-based product development Using Problem Scenarios as a framework Nitin Raghunath Principal PM, Atlassian
  6. 6. Biography ● Personal: ○ Live in San Francisco Bay Area ○ Father to Runa (3 year old ) ● Interests ○ Travel Graphic Novels ○ Lego Architecture Studio
  7. 7. 3 Strategic Platform Plays 1. Identify the unmet need 2. Provide value creation as a service 3. Standardize processes so the value creation can happen at scale
  8. 8. Identifying the unmet need “What do Customers Want?”
  9. 9. Problem Scenarios
  10. 10. Example Scenario - Actor "Ron Lew, a site reliability engineer, gets paged during a deployment of a web application. On investigating the logs, he saw a mini outage during the deployment when certain users to the website saw an error message. This was the 3rd time in a week that the monitoring service paged him during deployment. He is anxious about the application's health and notices many errors in the logs, but these errors did not stop the application from getting built and deployed. There was an unusual number of errors in the logs and there was no pattern to them. His immediate concern was to stop these outages. He suspects that the internal errors are causing outages during deployment."
  11. 11. The problem
  12. 12. Example Scenario 2- Task flow "A massive earthquake strikes the city of San Francisco. The bay area headquarters located in the city is badly damaged, and there is a power outage. The secondary systems have not come on, and there is chaos all over. The incident managers on-site in San Francisco cannot access any of the systems because of damage to the networking infrastructure. The Incident Managers in Austin, TX, get notified of the disruption when multiple systems go down. In Austin, the incident managers send a notification to the mobile devices of all employees in San Francisco to confirm their safety. The system does not log any responses. It has been 24 hours, and still no answers from San Francisco personnel. The ops team in Austin waits for emergency responders and are glued to the TV."
  13. 13. Journey Maps
  14. 14. Needs ● Enable mission critical systems, processes and services to failover to a redundant system in case of disruption or a disaster. ● Enable incident management by providing an interface to coordinate and manage an incident Unmet ● Provide accurate and timely information to the employees ● Determine the whereabouts of missing employees and visitors ● Coordinate with local emergency response organizations
  15. 15. Concept of Operations
  16. 16. Value Creation as a Service: Design Phase
  17. 17. Value Creation at Scale
  18. 18. How does design influence belief VS
  19. 19. So What? Many flavors of a problem ● Customer data loss ● Critical System Down ● Earthquake in San Francisco ● We need to integrate this new product with ours. They wrote their code in Sumerian ● Loss of power and network ● Too many users! ● How do I find all the comms where I was tagged
  20. 20. Shaping Behaviors ● “How do we automate this thing?" ● “How can we make this process faster and more efficient?” ● "How the hell do we increase confidence in the data we are collecting?" ● "How do we make our site faster and more performant?" ● "How do we help the on-call engineer better diagnose problems?" ● "How do we make this self-serve?"
  21. 21. Investment Signals: What should we build?
  22. 22. Now what? 1. Create a problem scenario 2. Create a CONOPs 3. Observe how a product you use has shaped your behavior
  23. 23. https://www.linkedin.com/in/nitinraghunath
  24. 24. www.productschool.com Part-time Product Management Training Courses and Corporate Training