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From Good to Great Product Manager by LinkedIn Product Leader

Main takeaways:
- What is the best way to develop relationships within and without your PM team?
- How to understand data and metrics.
- Communication, time management & more.

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From Good to Great Product Manager by LinkedIn Product Leader

  1. 1. www.productschool.com From Good to Great Product Manager by LinkedIn Product Leader
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS 40 HOURS 40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. Good to Great PM by Neeraj Parmar
  6. 6. ● Currently a PM at LinkedIn, working as a PM on LinkedIn Marketing Solutions side of products ● Past experiences ○ PM at InMobi: Mobile Ad Tech ○ Analyst at Flipkart: E-Commerce ○ Data Scientist at Mu-Sigma: AI consulting ● Personal interests ○ Product Management, Human Mind, Economy, Maths, Data Science, History, Philosophy and Human Relationships Speaker Introduction
  7. 7. Top 10 PM Tools
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  9. 9. ● Self Awareness ○ Passion, skills, strengths and weaknesses ○ End goal of your working life ● Team Awareness ○ Listen to understand, not reply ○ Be compassionate to others point of view ○ Balance tension to push forward and patience to produce best team results. ● Company Awareness ○ Daily/Weekly data, email reports on company ○ Meetings: Weekly status, One on one, Forward looking strategy (OKR & QBR review) to set the direction of your company/team. ● Macro Awareness ○ Competitive landscape; Technological advancement ○ Economic forces; Political Environment ○ Social factor; Environmental factors Awareness
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  11. 11. Thinking & Writing Effectively ● Key documents you will need to write ○ Product strategy ○ Product requirement document ○ Product launch blog-posts internal/external ● Ideas on how to do think and write better ○ Schedule a maker’s time ○ Create a template first to structure your thinking ○ Interview potential customers ○ Create a core team to help you think : User Research, Design, Data Analyst ○ Read a book on the topic ○ Talk to experts internally and externally ○ Research online thoroughly ○ Get early feedback ○ Get a sense of resources available to build ○ Get x-functional leaders in organization to challenge, critique, “devil’s advocate” strategy, priorities, product, and designs
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  13. 13. ● Different type of meetings ○ Staff meetings for weekly review ○ Quarterly Business Review (QBR) ○ Strategy/ Product reviews ○ Quarterly Objective and Key Results (OKR) Planning ○ Team off-sites : Important for building relationships ○ State of the unions / business stakeholder syncs ● How to run meetings effectively ○ Define: This meeting will be successful if… ○ Set a clear agenda in the invite and stick to it ○ 1-2 page pre read is a must if more than 8 people ○ Always send meeting minutes to avoid confusion ○ Be very clear on who to invite, minimise large meetings and save everyone’s time Meetings and Forums
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  15. 15. Understanding Data and Metrics ● Data is the life blood of product management. It helps you learn your users better than they know themselves ● PM needs to have ○ Basic SQL knowledge for extracting data ○ Know one tool for data analysis : Excel, Python, R, SAS ○ Can interpret data visualisations ○ Basic understanding of business statistics ● How can you become better at it ○ Read data heavy reports by big companies and organisations like UNO ○ Spend time with data analysts in your company, make sure relationship is mutual and they should gain something from you as well ○ Take online/offline classes to learn tools and techniques ○ Read a book on basic statistics
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  17. 17. Public speaking ● PM needs to set the direction for the team and communicate product outcome to the market, both require great public speaking skills ● How to be better at it ○ Know your audience : Start with your audience and then align what you want to do with their interests ○ Know you material : Don’t just memorise but be really well versed on the topic you are speaking ○ Know your passion : Your energy is much more important than your words. As per research, when you speak publicly, this is how audience receives your message : 55% Body language, 38% Tone, 7% the words spoken (Dr. Albert Mehrabian’s 7-38-55 Rule). That's why being passionate is so important when you speak publicly.
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  19. 19. Understanding Artificial Intelligence ● As a PM, you will be required to build great products to help your company to succeed in its respective industry. AI will be a competitive advantage irrespective of which industry you are a part of. ● How to be a good AI PM ○ Decide the “Goal” which AI algorithm should optimise towards ○ Have a good understanding of features which algorithm should learn upon. Your business and user knowledge will come handy here ○ Know what data should be collected for algorithm to become better. This is a difference between success and failure of algorithms.
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  21. 21. Time Management ● As a PM, you will always be short on time and will never be able to accomplish everything you are asked to do, so be prepared to make some hard choices ● How to be better at it ○ Do not schedule every minute of everyday ○ You need unscheduled buffer time of at least 90 mins to think and be mindful. 30 mins spread over the day ○ Prioritise your day, week and quarter to focus on what matters most ○ Your schedule should be aligned with your priorities
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  23. 23. ● 20% of the job is the idea. 80% of the job is communicating it. ● How to be better at it ○ Authenticity: Be consistent between “What you believe”, “What you do”, “What you say” & “What you feel” ○ Transparency: If all are in on the same problem and people help solve the problems by coming together ○ Repetition: History teaches that almost nothing a leader says is heard if spoken only once - David Gergen (Former in-charge of communications for White House). People begin to internalise your message once you start repeating it again and again. Effective Communication
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  25. 25. Develop and Nurture Relationships ● PM sits at the intersection of all departments in the company and doesn’t have direct authority over any of them. Influence is the PM’s currency which can only be earned with good relationships. ● How to develop it ○ Just be nice and human with the other person ○ You need not agree with everything other person has to say, but you can disagree and still be friends ○ Have regular one on one meetings with all important cross-functional partners ○ Know everyone in the core team personally ○ Be present in informal gatherings to know people better ○ Have compassion to others point of view ○ Show trust and respect with your actions ○ Know how to have fun while working on challenging problems as a team
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  27. 27. Articulating Team’s Vision To Values ● To clearly articulate team's vision to values, define team’s ○ Vision : True north ○ Mission : Long term measurable goal ○ Value Prop: What value your team offers ○ Target audience: Who are you building for ○ Strategy: Steps to achieve team's end goal, thinking multiple moves in advance ○ Priorities: What should team focus on in order of priority ○ Objectives: Short term measurable goals ○ Culture: Personality of the team ○ Values: First principles which team can use to make decisions even if you are not in the room. Why is a clear vision so important
  28. 28. www.productschool.com Part-time Product Management Training Courses and Corporate Training