1.
www.pro u ts hool. om
Demystifying PM & Career Options
by Starbucks Principal PM

2.
Your Product Management Certificate Path
Pro u t L rship
C rtifi t ™
Full St k Pro u t
M n g m nt C rtifi t ™
Pro u t M n g m nt
C rtifi t ™
20 HOURS40 HOURS40 HOURS

3.
Corporate
Training

4.
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
it.ly/pro u t_r sour s
COURSES

5.
DEMYSTIFYING
PRODUCT
MANAGEMENT
AND
CAREER OPTIONS
Ramki Vaidyanathan
Principal Product Manager-
Global Digital Products
Starbucks

6.
STORY 1-
DR. HANS
ROSLING
Empathy goes a
long way

7.
STORY 2-
NAVY SEALS
It takes a village to bring a product to life

8.
STORY 3-
THE
AIRBNB
Listen to your customers-
They will tell you everything
you need to know.

9.
PRINCIPLES
OF PRODUCT
MANAGEMENT
Empathize and be fallible-
Be Dr Hans Rosling
Champion the power of teams-
Be a Navy Seal
Advocate for your customer-
Have a startup mentality

10.
PRODUCT
MANAGEMENT
IS INHERENTLY
CROSS
FUNCTIONAL
BUSINESS
DESIGNTECHNOLOGY
PM

11.
1. We’ll organize the world's information
and make it universally accessible and
useful

12.
2. To inspire and nurture the human
spirit – one person, one cup and one
neighborhood at a time

13.
3. Let there be change.

14.
CAREER
OPTIONS FOR
PRODUCT
MANAGEMENT
Career
Options
Tech
Companies
Industry
Sectors
Consulting

15.
1. TECH
COMPANIES
What?
• Tech is the offering
How?
• End customers- B2C
• Other companies- B2B
• Advertising
Why?
• Fast paced
• Multiple product lines

16.
2. DOMAIN
SECTORS
What?
• Tech is an enabler
How?
• End customers- B2C
Why?
• Omnichannel view
• Deeper focus

17.
3. CONSULTING
What?
• Offer expertise to
organizations
How?
• Contracts
Why?
• Range of clients
• Travel

18.
HOW DO I
PURSUE
PRODUCT
MANAGEMENT?

19.
RAMKI
VAIDYANATH AN
linkedin.com/in/ramakrishnanvaidyanathan
@tvramakrishnan
Please share your
feedback!
https://tinyurl.com/ramkitv

20.
www.pro u ts hool. om
Part-time Product Management Training Courses
and
Corporate Training