Main Takeaways: - How to lead with soft power and influence - How to be agile with your processes and evolve those constantly - How to go from an idea to a real-life customer experience and remain friends with your teammates

1. www.productschool.com
Collaborative Leadership in Product
Teams by Zalando Principal PM

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Collaborative leadership
How to get from idea to product without pain
Maria Petrova
Principal PM @Zalando
https://www.linkedin.com/in/maria-a-petrova/

6. First things first,
let’s get rid of the elephant in the room...

7. Who PMs really
are?
what is their role in the product
development process?

8. CEO of product?
Direct authority

9. Do you want to command or to enable?

10. The one who says
‘’no”?

11. If you always start with “no”
people stop bringing the input to you
Eventually, they stop listening to you

12. Catalyst
an agent that provokes or speeds
significant change or action

13. Key strengths you need to influence without authority
Your expertise
Your relationships
Your network

14. Bringing team together
Why? Goal
What? Definition of done
When? Best time to ship
How? Execution

15. Tracking is important
Always review KPI
dashboard with the
team
Create the hierarchy of
metrics
Northstar
Operational KPIs
CX quality KPIs

16. Product trio
aka product trinity:
Product Manager
Designer
Engineer

17. Design

18. Who they are
They design UX based on customer needs
Key skills:
design, wireframing, customer research, user
stories mapping

19. What do they
expect from you?
Clear scope
Business input
Clear priorities
Joint user research hussle
UX

20. Engineering

21. Who they are
They build solutions you design
Key skills:
Design product architecture, Build
products, maintain products

22. What they expect
from you?
Clear scope
Priorities
Customer perspective
Management of trade-offs
Customer perspective
Stakeholder management

23. Legal M&A
Finance
PR
Customer Care Infra Sales
It takes a village…

24. Product development process

26. So we made it to the release, then what?

28. Good luck and be prepared

29. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training