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Collaborative Leadership in Product Teams by Zalando Principal PM

Main Takeaways:
- How to lead with soft power and influence
- How to be agile with your processes and evolve those constantly
- How to go from an idea to a real-life customer experience and remain friends with your teammates

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Collaborative Leadership in Product Teams by Zalando Principal PM

  1. 1. www.productschool.com Collaborative Leadership in Product Teams by Zalando Principal PM
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS 40 HOURS 40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. Collaborative leadership How to get from idea to product without pain Maria Petrova Principal PM @Zalando https://www.linkedin.com/in/maria-a-petrova/
  6. 6. First things first, let’s get rid of the elephant in the room...
  7. 7. Who PMs really are? what is their role in the product development process?
  8. 8. CEO of product? Direct authority
  9. 9. Do you want to command or to enable?
  10. 10. The one who says ‘’no”?
  11. 11. If you always start with “no” people stop bringing the input to you Eventually, they stop listening to you
  12. 12. Catalyst an agent that provokes or speeds significant change or action
  13. 13. Key strengths you need to influence without authority Your expertise Your relationships Your network
  14. 14. Bringing team together Why? Goal What? Definition of done When? Best time to ship How? Execution
  15. 15. Tracking is important Always review KPI dashboard with the team Create the hierarchy of metrics Northstar Operational KPIs CX quality KPIs
  16. 16. Product trio aka product trinity: Product Manager Designer Engineer
  17. 17. Design
  18. 18. Who they are They design UX based on customer needs Key skills: design, wireframing, customer research, user stories mapping
  19. 19. What do they expect from you? Clear scope Business input Clear priorities Joint user research hussle UX
  20. 20. Engineering
  21. 21. Who they are They build solutions you design Key skills: Design product architecture, Build products, maintain products
  22. 22. What they expect from you? Clear scope Priorities Customer perspective Management of trade-offs Customer perspective Stakeholder management
  23. 23. Legal M&A Finance PR Customer Care Infra Sales It takes a village…
  24. 24. Product development process
  25. 25. So we made it to the release, then what?
  26. 26. Good luck and be prepared
  27. 27. www.productschool.com Part-time Product Management Training Courses and Corporate Training