Product Management presentation given during #ProductCon Online in July 2020 by YouTube Head of Product.

1. www.pro u ts hool. om
Building for the Next Billion Users by
YouTube Head of Product

2. CERTIFICATES
Your Product Management Certificate Path
Pro u t L rship
C rtifi t ™
Full St k Pro u t
M n g m nt C rtifi t ™
Pro u t M n g m nt
C rtifi t ™
20 HOURS40 HOURS40 HOURS

3. Corporate
Training
L v l up your t am’s Pro u t
Manag m nt skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
it.ly/pro u t_r sour s
COURSES

5. Prioritizing in a “Yes, And” World
July 9 2020
Minal Mehta
Head of Product, Next Billion Users, YouTube

6. Image: https://diversityq.com/working-from-home-during-the-covid-19-pandemic-1509048/
Global Pandemic

7. # BlackLivesMatter

8. Know What You’re Saying Yes to

10. At Work
Image: https://commons.wikimedia.org/wiki/File:Joggle.jpeg

11. - 670M Indian Rural users
offline vs. 170M Urban
- Local language
speakers
- Poorer connectivity/
infrastructure
- Less Internet literate
- Internet 29% women
in India
- Less interested in
Racy
- Lower income
- Less access to data
- More likely to share
devices
- 70% IN, 60% NG
- Less likely to read
- Uses Youtube as the
internet
More Rural More Women More Constrained Less Literate
The Next Billions Users are Different

12. Work Life
Create:
● Your Framework for
Decision Making
Communicate:
● 7 times, 7 ways
Evaluate (periodically)
● Create Space to Stay Open
to the Emergent
Create:
● Your Framework for
Decision Making
Communicate:
● 7 times, 7 ways
Evaluate (periodically)
● Create Space to Stay Open
to the Emergent
Combine the two, so you know what matters to you and why at any point in time

13. Simple Rules for Complex Times

14. Cynefin
Image: https://en.wikipedia.org/wiki/File:Cynefin_framework,_February_2011_(2).jpeg

15. My Simple Rules
- Detach
- 9a - 6p; make tea and hang out w kids before work
- Check email again at 9p, when I wake up in the morning
- Work & personal phones not on night stand
- Make time for the Important
- Block off at least 2 hours a day for non-reactive work
- Team Management
- Asynchronous resolution
- Multi-tasking doesn’t work
- Very limited standing 1:1s
- Product Work
- Communicate early even when you don’t have all the answers
Clearly Communicated Boundaries are Very Helpful

16. Know Yourself

17. Be True to You.

18. Know What You’re Saying Yes To, and
Create Space to Stay Open to the Emergent
Simple Rules For Complex Times, and
Boundaries Work
Know Yourself, and
Be True to You

19. www.pro u ts hool. om
Part-time Product Management Training Courses
and
Corporate Training