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Fragrance houses and scent mktg

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Learn how to harness the scent marketing trend to make more fragrance sales.

Veröffentlicht in: Business, Unterhaltung & Humor
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  • Hi!

    My name is Sarah Williams; I teach Advanced Marketing at Delran High School, Delran NJ. I LOVE your deck on scent marketing and was wondering if I could have permission to share it with my students.

    If so, could you email me a copy of your presentation?

    Happy New Year!

    Sarah Williams
    SWilliam@delranschools.org
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Fragrance houses and scent mktg

  1. 1. Scent Marketing A Burgeoning Market Segment for Fragrance Houses
  2. 2. Taking Fragrance to the Next Level • Fine fragrance, fragrance in personal care products and consumer packaged goods are all mature markets • Scent marketing is an industry that is growing exponentially worldwide www.thinksensory.com
  3. 3. Beyond the Bottle Scent marketing liberates fragrance from the confines of the bottle so your customers can sell more of it www.thinksensory.com
  4. 4. Scent Is a Powerful Marketing Tool Scent marketing helps sell more of both scented and non- scented products Win-win - you make money from fragrance sold for additional scented products plus fragrance sold for the scent marketing program itself www.thinksensory.com
  5. 5. • Consumer packaged goods brands • Fine fragrance brands • Personal care product brands • Retailers •Sanitation companies •Hospitality companies •Any other company that has a physical touch point with the customer (location or product) Who Needs Scent Marketing? www.thinksensory.com
  6. 6. Major CPG companies are starting to invest heavily in scent marketing to differentiate themselves Fragrance Is Becoming Even More Important for CPG Will your company be nimble and knowledgeable enough to fill the order or will it be your competitor? www.thinksensory.com
  7. 7. Now, your salespeople deal mainly with product development people at major global CPG companies. Opportunity to Reinforce Your Relationship with Major Clients If you add scent marketing to your expertise area, they could also be building relationships with the marketing people too, strengthening your position with them. www.thinksensory.com
  8. 8. Scent Marketing Works Numerous scientific studies have proven that adding fragrance to product packaging and to the environment influences consumer behavior in a variety of ways that are good for business. Helping your clients sell more with scent is a value added service www.thinksensory.com
  9. 9. Scent Boosts Sales • When the aroma of fresh baked bread was dispersed in a grocery store, sales in the bakery section tripled. • Scent in a casino increased gambling revenue by 45%. • At a restaurant, patrons spent 15% more time and 20% more money in a scented environment versus non-scented. • In a clothing store, sales almost doubled on days when scent was used. www.thinksensory.com
  10. 10. Scent Changes Consumer Behavior Increases positive product evaluations by 25% Customers willing to pay more for same product with ambient scent Increases recall of unfamiliar brand names & products Increases customers’intention to buy & shop in store again www.thinksensory.com
  11. 11. Scent Marketing Methods Gift items Companies using a signature scent can sell candles, reed diffusers and other items with the same fragrance Ambient scenting Suitable for hotels, retail stores, and other locations as well as for promotional events; most fragrance oil used Packaging Fragrance can be incorporated into plastic, cardboard and labels. - suitable for any fine fragrance,CPG, food or personal care product Advertising Envelopes and postcards can be scented, as can print advertisements in magazines Promotional items Companies can scent pens, t-shirts, cups and other promo items www.thinksensory.com
  12. 12. Many Top Brands Already Use Scent Marketing www.thinksensory.com
  13. 13. Additional sales to existing clients New sales working with scent marketing agencies Increase sales of fragrance Value-added service helps you retain clients for the long term Competitive point of differentiation www.thinksensory.com
  14. 14. What are you waiting for? It’s time to • World-renowned sensory marketing expert, quoted in Bloomberg Businessweek, Advertising Age, AdWeek, Forbes and many other media • Scientifically proven methodologies tailored to your real world business • Our systems are risk-free. We are the only sensory marketing company that guarantees ROI. www.thinksensory.com
  15. 15. Cited Scent Studies • Fresh baked bread study - Hirsch, 1995, International Journal of Aromatherapy • “Effects of Ambient Odors on Slot Machine Usage in a Las Vegas Casino” Hirsch, 1995, Psychology and Marketing • “Odors and Consumer Behavior in a Restaurant” Gueguen and Petr, 2006, International Journal of Hospitality Management • “A Study on an Effect of Olfactory Stimulation on Product Image by the Type of the Product” Oh, Lee and Kim, Dept. of Industrial Design, KAIST, Daejeon, Korea • “Ambient Odor and Shopping Behavior” Knasko, 1989 Chemical Senses • “The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands” Morrin and Ratneshar, 2000, Journal of Business Research • Athletics study - Raudenbush, Wheeling Jesuit University • “The Effect of Olfactory Stimuli on the Evaluation of a Common Consumer Product” Hirsch, Chemical Senses • “Product Scent and Memory” Krishna, Lwin and Morrin, 2009, Journal of Consumer Research • "Air-Design: Exploring The Role Of Scents in Retail Environments", Stohr, 1998, European Advances in Consumer Research

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