SlideShare a Scribd company logo
1 of 14
www.caem.net
www.caemagencement.fr
Marketing brief
Back Office
www.caem.net
www.caemagencement.fr
Contents
- Why Caem backoffice?
- Position in the product portofolio?
- Cibles
- Market offer
- Market trend
- Development
- Competition
www.caem.net
www.caemagencement.fr
ENLARGE CAEM OFFER
CAEM IS THE
ONLY BRAND
SUPPLYING A
GLOBAL OFFER IN
PHARMACY
IMAGE
IDENTITTY
NOTORIETY
NEW BUSINESS
NEW CUSTOMER
ADDITIONAL
TURNOVER
ADDED VALUE
Why
Back Office?
www.caem.net
www.caemagencement.fr
Position in the
product portofolio
Healthcare market
Parapharmacy Pharmacy Hospital pharmacy
Front office Backoffice Backoffice
TN9 TN9 Medidrawer Medidrawer
Cabinets Cabinets Workstation Workstation
Counters Counters Cabinets Cabinets
Accessories Accessories Accessories Accessories
www.caem.net
www.caemagencement.fr
Targets
- Pharmacies
- Hospitals
- Dealers and distributors at export
- Caem subsidiaries
www.caem.net
www.caemagencement.fr
Market offer
Brand Front Office Backoffice
Caem Pharma Caem TN9 Medidrawer
Hermès Métal SR 25 None
Mobil M M18, MK3 None
Gibam M18,M26,M28 Line of pharmacy drawers
ICAS None Taxi drawers
Willach None Fama
Shoptec None Apothekensysteme
Itab Sintek Rombic, stockflow, carroussel
www.caem.net
www.caemagencement.fr
Market trend
- Robots
Less than 10% of the french market is equiped with robots. 1500 pharmacies in 2011.
Main avantage of the robot is efficiency and cost saving on labour costs.
Main inconvenient is price, maintenance and fill in.
- Static storage
Most of pharmacies use shelves made of metal (Mag system ) or timber shelves.
Main advantage is the cost
Main inconvenient is lack of efficiency
www.caem.net
www.caemagencement.fr
- Dynamic storage
Most of pharmacies use pharmacy drawers made by Icas, Willach or other. These drawers
are very relialable and the market is not dynamic.
Main advantage is reliabilty, main inconvenient is durability (for the producer).
These installations are completed with static storage.
Some manufacturers offer solutions similar to CAEM with its Medidrawer. Caem is the only
to offer both Front and backoffice, except ITAB which is not very present in France.
The market is about becoming mature and prepared to accept new solutions offering good
efficiency and alternative choice to timber shelves or robots when the pharmacist
refurbish its pharmacy.
Market trend
www.caem.net
www.caemagencement.fr
Development
- Back office solution
The aim is to propose a global solution to the pharmacist turning around TN9 system
- Shelving for front office – new range with permanent innovation to keep the client
interested
- Medidrawer solution
- Work station solution base on TN9 4 post with a thick and strong timber top as
workstation with options as :
- Drawers cabinet
- Doors cabinet
- Desk
- Lighting, reservation for cables ……
www.caem.net
www.caemagencement.fr
Development
www.caem.net
www.caemagencement.fr
Mobil M
Competition
www.caem.net
www.caemagencement.fr
MobilM
Competition
www.caem.net
www.caemagencement.fr
Competition
Willach
www.caem.net
www.caemagencement.fr
Competition
ITABStockflow
Lockable cabinet

More Related Content

Similar to Brief pharma caem backoffice

Carrefour Logistic Management
Carrefour Logistic Management Carrefour Logistic Management
Carrefour Logistic Management
Benjamin Perraut
 

Similar to Brief pharma caem backoffice (12)

Fifth Avenue Shelving Application
Fifth Avenue Shelving ApplicationFifth Avenue Shelving Application
Fifth Avenue Shelving Application
 
Caem App 2014
Caem App 2014Caem App 2014
Caem App 2014
 
Caem uk corporate 2016
Caem uk  corporate 2016Caem uk  corporate 2016
Caem uk corporate 2016
 
CAEM TN9 Gondola End Shelving System – The modular but complete solution syst...
CAEM TN9 Gondola End Shelving System – The modular but complete solution syst...CAEM TN9 Gondola End Shelving System – The modular but complete solution syst...
CAEM TN9 Gondola End Shelving System – The modular but complete solution syst...
 
Carrefour Logistic Management
Carrefour Logistic Management Carrefour Logistic Management
Carrefour Logistic Management
 
Variovac optimus
Variovac optimusVariovac optimus
Variovac optimus
 
Company presentation 2019
Company presentation 2019Company presentation 2019
Company presentation 2019
 
A Great Pallet Rack Shelving System – GP8 and GP10
A Great Pallet Rack Shelving System – GP8 and GP10A Great Pallet Rack Shelving System – GP8 and GP10
A Great Pallet Rack Shelving System – GP8 and GP10
 
Mecalux Best Practices Magazine 01 - English
Mecalux Best Practices Magazine 01 - EnglishMecalux Best Practices Magazine 01 - English
Mecalux Best Practices Magazine 01 - English
 
001 revista bp en
001 revista bp en001 revista bp en
001 revista bp en
 
Tn9 shelving system - Systematic Organization, safety and maintenance of your...
Tn9 shelving system - Systematic Organization, safety and maintenance of your...Tn9 shelving system - Systematic Organization, safety and maintenance of your...
Tn9 shelving system - Systematic Organization, safety and maintenance of your...
 
How Packaging Agility Allows Manufacturers to Better Respond to Market Demand...
How Packaging Agility Allows Manufacturers to Better Respond to Market Demand...How Packaging Agility Allows Manufacturers to Better Respond to Market Demand...
How Packaging Agility Allows Manufacturers to Better Respond to Market Demand...
 

More from CAEM Magrini spa

More from CAEM Magrini spa (20)

Caem Retail Design | Study Cases
Caem Retail Design | Study CasesCaem Retail Design | Study Cases
Caem Retail Design | Study Cases
 
Queue Management System - Q25
Queue Management System - Q25Queue Management System - Q25
Queue Management System - Q25
 
Pharma caem caem uk eng
Pharma caem caem uk  engPharma caem caem uk  eng
Pharma caem caem uk eng
 
Caem S50 system 2015
Caem S50 system 2015Caem S50 system 2015
Caem S50 system 2015
 
Caem gold checkout 2015 uso e manutenzione / use and maintainance
Caem gold checkout 2015   uso e manutenzione / use and maintainanceCaem gold checkout 2015   uso e manutenzione / use and maintainance
Caem gold checkout 2015 uso e manutenzione / use and maintainance
 
M25 Wire
M25 WireM25 Wire
M25 Wire
 
CAEM Gold Checkout
CAEM Gold CheckoutCAEM Gold Checkout
CAEM Gold Checkout
 
M25 concept caem brochure 2014
M25 concept caem  brochure 2014M25 concept caem  brochure 2014
M25 concept caem brochure 2014
 
Caemyd trolley range 2014
Caemyd trolley range 2014Caemyd trolley range 2014
Caemyd trolley range 2014
 
PharmaCaem en Francais
PharmaCaem en FrancaisPharmaCaem en Francais
PharmaCaem en Francais
 
PharmaCaem - il programma di arredamento per Farmacie
PharmaCaem - il programma di arredamento per FarmaciePharmaCaem - il programma di arredamento per Farmacie
PharmaCaem - il programma di arredamento per Farmacie
 
Accessories Display for Mahindra & Mahindra - Non metro cities by CAEM India
Accessories Display for Mahindra & Mahindra - Non metro cities by CAEM IndiaAccessories Display for Mahindra & Mahindra - Non metro cities by CAEM India
Accessories Display for Mahindra & Mahindra - Non metro cities by CAEM India
 
Accessories Display for Mahindra & Mahindra Metro Cities by CAEM India
Accessories Display for Mahindra & Mahindra Metro Cities by CAEM IndiaAccessories Display for Mahindra & Mahindra Metro Cities by CAEM India
Accessories Display for Mahindra & Mahindra Metro Cities by CAEM India
 
Presentation for Ford India
Presentation for Ford IndiaPresentation for Ford India
Presentation for Ford India
 
Presentation for Hyundai Mobis
Presentation for Hyundai MobisPresentation for Hyundai Mobis
Presentation for Hyundai Mobis
 
Presentation for fiat
Presentation for fiatPresentation for fiat
Presentation for fiat
 
Mex gmi caemology2
Mex gmi   caemology2Mex gmi   caemology2
Mex gmi caemology2
 
Mex caemology2
Mex   caemology2Mex   caemology2
Mex caemology2
 
Ita caemology2
Ita   caemology2Ita   caemology2
Ita caemology2
 
Fra caemology2
Fra   caemology2Fra   caemology2
Fra caemology2
 

Recently uploaded

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 

Recently uploaded (20)

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
Unveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the TwinsUnveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the Twins
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 

Brief pharma caem backoffice