2. Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company
created in 1987.
Red Bull has the highest market share of any energy drink in the world,
with 6.302 billion cans sold in a year
Red Bull's marketing arsenal also includes multiple sports team
ownerships celebrity endorsements, and music, through its record
label Red Bull Records.
3. Publishing awesome content: The content that the Red Bull marketing
team creates is on the same level as other major media outlets that their
audience might consume content from.
Colossal publicity stunts: Red Bull takes “Go Big or Go Home” to the
next level by producing massive stunts that cause everyone to freeze and
watch what happens.
Sponsoring or creating events: Red Bull proved its marketing prowess by
taking their product and associating it with things their audience loves by
sponsoring or creating events for them.
4. Red Bull’s content does three things exceptionally well.
First, it covers topics that interest their audience. Extreme sports, concerts
and music festivals are just a few of the topics covered on the Red Bull
website.
Second, is their ability to sell their brand but not push their product. Their
content focuses solely on the enjoyment of the reader, not selling Red Bull.
In turn, their audience begins to associate their product with content that
they love to consume
Third, it publishes videos, blog posts, landing pages and other types of
content at the same professional level as media sites that their target
audience consumes content from.
