2. Why Fly India?
Today millionsof peopleusedomestic airportsto travel
short distanceasit isconvenient and thefastest modeof
Air travel isnow preferred by many businessmen and
touristswho want to reach their destination quickly and
with thebest of comfort.
Fly India isthe flag carrier airlineof Indiaowned
by Fly IndiaLimited.
Primary base- Mumbai'sChaatrapathi Shivaji Airport
Secondary hubs- Bangalore, Chennai, Delhi,
Hyderabad, Kolkataand Pune.
5. Fleet Size
Air craft No. Seats per flight
Airbus 455- 400 11 30 190
ATR 466- 500 11 - 62
Boeing 737-400 04 24 112
Boeing 737-700 13 16 96
Boeing 747-800 33 24 120
Boeing 787-900 02 28 132
Boeing 747-300ER 10 30 274
10. •Consumers are demanding not products, or features of products but the
benefits they will be offered.
•The airline product includes of two types of services:
1. On the Ground Services.
2. In-Flight Services.
Airlines service products
25. • Reservation.
• Flight Information.
• Facilities at The Airport.
• Baggage Handling.
• Meal Service.
• Flight Entertainment.
• Deliver Quality Service.
26. BLUE PRINT OF FLY INDIA AIRLINES
through agents or
Receiving tickets Arrival at airport
Boarding the flight:
aircraft Baggage retrieval
Scripting : Role
Ambiance : All
Arranging for the
tangible cues : Local
27. • On the ground:
• Booking offices or ticket
• Brand Logo.
•Labels or Tag.
Airline Partners – Air India, club One air,Taj air,
sky jet air.
Code Share Partners – Air India
Co-Brand Cards – Citi Bank
Conversion Partners – Citi Bank, HDFC Bank,
HSBC, ICICI Bank, SBI Card.
Car Rental Partners – Honda, Hyundai
Hotel Partners - Hyatt Hotels & Resort,
InterContinental Hotel Groups, ITC etc.
Publishing Partners - Fortune and TIME
Telecommunication - Matrix Cellular Services