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Comics as digtial content

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Killer Comic Content for Brands

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Comics as digtial content

  1. 1. ComicBlitz by ORANGE RADIUS ARTS PRIVATE LIMITED Comic Strips | Web-Comics | Brand Mascots ORANGE RADIUS ARTS PRIVATE LIMITED 1
  2. 2. Content Publishing Mediums Comics Vs others Medium “Ease of implementation”, which includes a mix of parameters like concept creation, Turnaround time, and cost. Medium requirement of attention span from consumer unlike videos, webinars, interactive games etc. ORANGE RADIUS ARTS PRIVATE LIMITED 2
  3. 3. Type of Comics Web-comic 1. Info-graphic 2. Serialized Graphic Novel 1. Static 2. Motion comics Comic Strips 1. Static 2. Interactive ORANGE RADIUS ARTS PRIVATE LIMITED 3
  4. 4. Increasing Consumption of Comics as Digital Content With reducing attention span, content consumption is becoming largely visual. It is evident from the trend that major content production sites like Buzzfeed, 9Gag, pinterest have a separate section for comic based content. Notable is the popularity of “theoatmeal.com” , Garbage Bin, thevigilidiot, menstrupedia in digital media. ORANGE RADIUS ARTS PRIVATE LIMITED 4
  5. 5. ORANGE RADIUS ARTS PRIVATE LIMITED 5 WHOwe are Orange Radius Arts Private Limited is a publishing firm into Comics and Graphic Novels targeting Indian and International Audiences. We create new-age original content, weaving stories around various genres ranging from Slice of Life, fantasy, Mystery, Humor, Mythology and more.
  6. 6. ORANGE RADIUS ARTS PRIVATE LIMITED 6 PARSHU is our flagship Superhero comic title. We have launched three issues in this series ‘Origins’, ‘Rise of the Warrior’ and ‘Retribution’ and have received an overwhelmingly positive response from comic readers for the next-gen Indian Superhero character.
  7. 7. ORANGE RADIUS ARTS PRIVATE LIMITED 7 BLIND SPOT is a 4-story illustrated anthology launched recently where we experimented with various styles and genres. Each story was illustrated by a different artist. Blind Spot was covered across various newspaper and hailed as ushering in a new era in Indian Comics.
  8. 8. Effective utilization and application of Comics in Brand Strategies Entertain to Build Awareness Fanta, launched an Interactive Graphic Novel featuring the animated Fanta crew that appears in the brand's television commercials in 2013. Called the Play Fanta franchise, the characters connect with the core consumer base of teens through the graphic novel's digital storytelling on playfanta.com http://adage.com/article/news/fanta-launches-play-fanta-a-global-graphic-push/ 8 ORANGE RADIUS ARTS PRIVATE LIMITED
  9. 9. Effective utilization and application of Comics in Brand Strategies Educate to Influence Consideration A series of comic strips by Dr Cathy Leamy to promote healthy lifestyle amongst the middle aged couple. It had a “mascot family” and how they improved their daily lifestyle to fight and prevent diabetes. The strips were released on Blogs and other social media, and are apt for health related communication. ORANGE RADIUS ARTS PRIVATE LIMITED 9
  10. 10. Effective utilization and application of Comics in Brand Strategies Convince to Drive Sales Google commissioned a Webcomic to explain the inner workings of Chrome Browser API to developer community. http://www.google.com/googlebooks/chrome/smal l_00.html Oatmeal did a Quirky Comic on the benefits of Tesla Model S, the electric car from Tesla motors with 185K FB shares and 10K Tweets. http://theoatmeal.com/comics/tesla_model_s 10 ORANGE RADIUS ARTS PRIVATE LIMITED
  11. 11. OUR WORK- A GLIMPSE 11
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  13. 13. Contact Us RAVEESH MOHAN (Director- Orange Radius Arts) +91-9769252894 raveeshmohan@orangeradius.com PRIYANK LOONKER (Senior Partner- Orange Radius Arts) +91-9767104699 priyankloonker@orangeradius.com ORANGE RADIUS ARTS PRIVATE LIMITED 13
  14. 14. THANK YOU ORANGE RADIUS ARTS PRIVATE LIMITED 14

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