AFTER SALES SERVICE
MADE BY-:
PRIYA BORA
PRESENTATION ON

• Economics times – 07-07-2010 (INDIA)
• 77% of Indian consumers asserting that they will not
make a repeat purchase or continue with the
company’s services in case of a bad experience

• ECONOMIC TIMES – 07-07-2010 INDIA
• 86% of the customers are ready to give second
chance to a companies with good track record even
after a poor experience and majority of people we
can say more than 90% of the customers make their
purchase on quality of customer service

AFTER SALES SERVICE
• Periodic or as required maintenance or repair of the product by its
supplier, during and after a warranty period.
• In some cases after sales service can be almost as important as the initial
purchase.
• Can be a major source of revenue, although it often receives too little
management attention.
• Is essential for achieving customer satisfaction and good long term
relationship.
• Provide a competitive advantage.
• Play a role in increasing the success rate of new products.

WHY AFTER SALES SERVICE?
• After sales service plays a very important role in customer satisfaction and
customer retention.
• It generates loyal customers.
• Customers start believing in the brand and get associated with the organization
for a longer duration.
• They speak good about the organization and its products.
• A satisfied and happy customer brings more individuals and eventually more
revenues for the organization
• After sales service plays a vital role in strengthening the bond between the
organization and customers.

AFTER SALES SERVICE
TECHNIQUES
• Sales professionals need to stay in touch with the customers even after
the deal. Never ignore their calls.
• Call them once in a while to exchange pleasantries.
• Help them informing them by any new up gradation or information if any.
• Listening to the grievances and making the customers satisfied is the
mandatory thing to look upon
• Creating a section in organization’s website ,where the customers can
register their complaints. Eg- a toll free number.
• Take feedback of the products and services from the customers.
• The exchange policies must be transparent and in favour of the customers
• Thank them.

REASONS FOR INCREASING SALES IN
A TRAVEL AGENCY:-
1. Highlight the benefits of your product / services.
2. Engage with customers on social media.
3. Upsell products – provides an experience
4. Package travel components into unique travel products.
5. Find a travel niche market.
6. Extending B2B network

REFERENCES
• www.google.com
• www.lemax.net

THANKYOU