Grouping people according to their
similarity related to a particular product
The Fiama Di Wills product is segmented
into basically two parts:
Geographical Location: Based upon where
Demographic: Based upon age gender and
Behavioural: Psychographic , Benefits.
3. By making the price cheaper :-
they target each type of audience so
that every one can afford the product
and increase the sale of the product.
Targeting is a phase , done accordingly to
After segment the audience, company
target the favourable audience.