2. Introduction
 What is Augmented Reality?
 History
 What are the good AR apps to use?
 Traveling and AR- AWESOME
 What could possibly happen next?
 Wrap up/(you'll be downloading this on your
smart phone by now)any questions?

3. What is Augmented Reality?
Augmented reality is an innovative technology through
which a user can activate interactive digital content just by
looking at an image with a mobile device.
AKA- Augmented reality will take something
that you look at in real time and give you all the
information of the of the building you're viewing
or the business in the building and their
history/deals/numbers etc.

4. Nuts and Bolts of AR
Characteristics of Augmented Reality:
• it combines real and virtual
• it is interactive in real time
• it is registered in 3D.
Hardware needed for Augmented Reality
display
• tracking (eg GPS, compass)
• input devices (eg Camera)
• sensors (eg accelerometer)
• processer (eg CPU)

5. 1966: Ivan Sutherland develops the
head-mounted video display.

6. Wikitude world browser
Nearest place
Games
Entertainment
Yelp
Shopping
Mobiles

8. Start using Augmented reality right
now!
Android: Go to Android Marketplace,
search and download "Barcode
Scanner"
Blackberry: Go to App World, search
and download
"Scanlife Barcode Reader"
iPhone: Go to Apps Store, search
"QR Code Reader"

10. Augumented reality catalogues

11. Pop up shopping pods
• The Nike+ FuelStations are the latest
developments from the Nike+ brand that focuses
on bringing brands into the interactive era
• The Nike+ FuelStations are situated in
Boxpark mall, London, which is home to several
pop-up shops. These FuelStations are sure to
lead the future of shopping and put the Nike+
brand on the market.

12. VUFORIA
• The Vuforia platform, a product of Qualcomm Technologies,
Inc. and its subsidiaries, brings a new dimension to mobile
experiences through the use of augmented reality.
• Advertising can literally jump off the printed page
• And once purchased, products themselves can provide
enhanced interactivity to provide instructions and drive
future sales
• Vuforia's computer vision functionality will recognize a
variety of 2D and 3D visual targets.
• With support for iOS, Android, and Unity 3D, Vuforia will
allow you to write a single native app that can reach over
400 models of smartphones and tablets.
Download the Vuforia SDK and get started today!

13. Advantages
• revolutionize the mobile user experience as did
gesture and touch (multi-modal interaction) in mobile
phones.
• next generation making mobile search invisible
and reduce search effort for users.

14. Disadvantages
• Privacy control will become a bigger issue
• Content may obscure or narrow a users interests or
tastes. For example, knowing where McDonald’s or
Starbucks is in Paris or Rome might not interest users as
much as “off the beaten track information” that you
might seek out in travel experiences