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Social Networks: Hype Vs Reality
1. Social Networks:
Hype vs Reality
Piero Rivizzigno
p.rivizzigno@glossom.com
2. Social Networks Defined
• Web-based services that
allow individual to:
– Define public or semi-public
profile
– Articulate a list other users
with whom the share the
connection
– View and traverse their list
of connections and those
made by others within the
system
source: danah boyd
4. Bubble vs Boom
Bubble vs Boom
The 2000 bubble was driven by IPOs
Today the cost for running an Internet company is less than
1/10 compared with 2000
Online Advertising, e-Commerce and Brodband usage are
steadily increasingover the last 6 years
8. Money in the “click economy” is
made by access to Communities
9. Some Conversations are Going
On
Platform vs Applications
White Label Social Networking vs Custom Solution
Open Graph vs Walled Garden SNs
Ego-Centric vs Social Object SNs
10. Platform vs Application
Most of times platforms win in the proprietary world
Innovators and Entrepenuers in the long run strikeback
11. Open Graph vs Walled Garden
Who owns the data of the Social Graph ?
How do I port my social graph data across different SNs?
One Social Graph or Multiple Social Graph?