Lean

1. From IDEA to MVP
Petr Prisyazhniuk
Product Director Intellectsoft

2. MVP
IDEA
DATA
BuildLearn
Measure
Lean Startup

3. MVP
‘A Minimum Viable Product is the smallest thing you can build that delivers customer value’

4. IDEA MVP
I have an idea -
let’s build an MVP!
Is it that simple?

5. IDEA MVP
Hypothesis &
Opportunities
In reality there are an unlimited number of hypothesis, opportunities and variations -
so how to choose the most successful one?

6. IDEA risks:
1. Are our vision of user pains, gains, and job they want to
accomplish right?
2. Does our solution satisfy user needs and bring value?
3. What features bring the most value and how to prioritize
the development?
4. What is the right implementation: technical, UXUI?
5. How much time and money will it take?
6. Can it be monetized?

7. / Risks
IDEA IDEA
IDEA stage is a great chance to validate plenty of hypothesis and opportunities fast and cheaply,
to choose the best ones, and to move to MVP development with much higher chances of success:
MVP MVP
At IDEA stage project uncertainty is very
high. At the same time cost of changes is low
At MVP stage costs are high and flexibility to
make changes is dramatically low

8. User needs
Time
Technology
Competition
IDEA MVP
Hypothesis &
Opportunities
ROI
It requires fast and cheap iterative process that allows to take into account most of the key factors:
user needs, competition, technology, time, cost, team, return on investment
TeamCost

9. Discover Define Ideate Prototype Test
Methodologies: Design Thinking, Google Ventures Sprint, Design Sprint
They are:
- Iterative
- User centered - each iteration is validated with user testing
- Fast and cheap - in comparison with development
- Cross-functional team is involved at each step (engineers, designers, marketers, experts)
General flow:

10. User interviews
Market discovery,
researches and statistics
Trends
Competitors
Opinion leaders
Contextual research
Analytics
Discover Define Ideate Prototype Test
1.

11. Customer journey
mapping
People
- say
- do
- think
- feel
Story mapping
Lean business model
canvas
Discover Define Ideate Prototype Test
2.

12. Lean
Business modeling

13. Customer Journey
Story mapping

14. Team
ideation
sessions
Discover Define Ideate Prototype Test
3.

15. Ideation

16. Prototype
- Sketches
- Wireframes
- Clickable and
designed
prototypes
Discover Define Ideate Prototype Test
4.

17. Prototype

18. Discover Define Ideate Prototype Test
User Interviewing
5.
The bigger risk for most
startups is building
something nobody wants.
Ash Maurya

19. Interviewing

20. Results:
1. Understanding of user pains, gains, and job they want to
accomplish
2. Validated hypothesis of a solution
3. Prioritized features
4. Clear vision of implementation: technical, UXUI
5. Time and money estimates
6. Validated monetization

21. So what is next?

22. MVP
IDEA
DATA
BuildLearn
Measure
Build MVP and prove with real data!

23. Thanks.