53. night time shuttle service
• 50% of people who die on the roads have a blood alcohol
concentration above 0.05 gram per 100 milliliters.
• Every year about 18,000 South Africans die in motor
vehicle crashes.
•150,000 other people are injured, often seriously.
•This costs the SA economy R43 Billion a year.
• Kab Shuttle works as a “Hop-on Hop-off” night time shuttle
service for students.
• It is an innovative, sustainable & socially responsible
alternative to drinking & driving
54. free service & future plans
• Free night time transport will be offered to students at
UCT and Stellenbosch from 2009
• Our hope is to develop a more extensive service that is convenient to
all of Cape Town’s night time commuters.
55. drinking & driving
• 50% of people who die on the roads are over the legal limit.
• 2.5 units of alcohol is the legal limit for drinking & driving…the
equivalent of just over 2 glasses of wine
• Every year about 18,000 South Africans die in motor vehicle
crashes.
• This costs the SA economy R43 Billion a year
56. curbing the habit
By targeting students, Kab Shuttle contributes to nipping in the
bud the culture of drunk driving
57. how it works
• Five 22-seater Mercedes Sprinter vehicles run on a fixed
schedule on a fixed route with 13 pick up & drop off points
convenient for students
• Starting with 2 nights a week, Thursday & Friday, from 20h30 till
04h00
59. branding opportunity
• This is a unique opportunity for a branding partner who wishes to
connect their brand with the student market and general public
• Exposure to over 1500 impressionable students and
the public, on every night the service runs.
60. branding opportunity
• The entire vehicle can be branded, inside and out
• Advertising on the vehicles’ DVD screens.
• The opportunity to be synonymous with the
shuttle service
61. New mobility
• Intelligent design of systems to enhance mobility in
communities, particularly urban environments.
• The focus is on integration, connecting multiple-hubs in a
network which connects multiple modes
• It provides for a system of seamless, convenient, sustainable, safe and
affordable transport for everyone - rich and poor.
• Allows for new innovations in transport solutions
62. where kab fits in
• Kab Shuttle fits into the private sector area of new mobility by offering
a high quality alternative – or complement – to the
mostly car-based transport system of the city
• It offers a practical and sustainable solution
63. traffic & SOVs
• Single occupied vehicles (SOVs) who drive long distances to
work daily, make up most of the congestion on our roads
• Kab Shuttle targets this type of commuter specifically by introducing a new
from of express bus transport.
64. working together
In this way Kab Shuttle works together with both pre-existing as
well as future modes of transport
65. pilot project – new mobility
• Involves transporting a fixed number of commuters, initially
between 20-100 people, to & from work, Monday to Friday.
• Starting late October 2008
66. the connected bus
• The first pickup point will run from Somerset West to the CBD
• By utilizing the N2’s dedicated lane, a NM passenger may
reduce their commute by 1 hour per day
• The vehicles will have bicycle racks and wireless internet
to aid both the mobility & productivity of passengers.
68. future plans
• Our medium term goal is to take 1000 cars off Cape
Town’s roads by 2010, replacing them with 50 small to medium
size buses.
• The long term goal is to reduce emissions, congestion,
commuting time and consumption.
69. contact details
Andrew Russell
T 021 421 8987
C 072 476 1953
russell.a.t@gmail.com
www.kabshuttle.co.za
Unit 412, MSK House
13 Buitengracht Street
Cape Town