Pricing Engine: How
Very Small Businesses (VSBs)
Use Search Engine Marketing
----------------------Straight from our Secret Labs to you!
Simply Improving Digital Advertising

Very Small Businesses (VSBs)
(and Enterprises that Serve Them)
Need Help with Digital Advertising

Pricing Engine Helps VSBs Understand, - - - - Improve, and Expand their Digital Advertising
1
Create Account
2
Connect Data
3
-------See Report Card
& Recommendations
Instantly
Single Dashboard,
Easy to Understand Report Card
& Simple Action Items

VSB’s can deploy and manage campaigns in one place, with best practices built-in
• Create ads across multiple channels
• Easy to read Report Card
• Peer benchmarking
----------

And now, the data… - - - - - - - - - - - - - - - - - - - - With our thousands of users, what are we seeing?

But first, a word about the data
--------------
• Based on thousands of accounts
but…
– Self-selecting so inherently biased
– Small samples when diving deeper
– Extremely broad range of activity and
spend – so outliers removed
– Some professionally managed, others
self service
IN SHORT – FOR REVIEW ONLY!
(at least for now)

Biggest Industries
---------------------
Retail / Home Services / Food Establishments
Top Five Industries
17%
40%
15%
11%
7%
10%

AdWords Avg. Spend
--------------------
Our digital services accounts, perhaps because
they are native to the web, spend the most on
search

AdWords Avg. CPC and CTR
---------------
Unsurprisingly, the highest CPC’s correlate with high value
lead industry segments

AdWords vs. Bing
----------------------
Although most accounts only spend on AdWords,
Bing appears to be more efficient for our users
Number of Accounts
19%
81%
Avg. CPC
Avg.
CTR

Pricing Engine Makes Digital Advertising Easy for
VSBs (and Enterprise Partners that Service Them!)
Thanks!
Now, let’s
talk…
$89.59