Pricebaba’s 2013 report indicated challenges for app developers in supporting old Android versions. Has 2014 been an improvement? We tried to find out by compiling data from the popular apps. Through this survey, we primarily meant to find two things: a) With the tremendous boom of smartphone adoption in India, how does the Android OS landscape look like? From our 2013 report we know that Android has been criticised for fragmentation and app developers have a challenge supporting older versions of Android. So how has Android progressed in the last 12 months? b) What devices are driving most traffic to these apps? Are the most popular phones also the most used when it comes to app usage? Our report gives insights into these two areas. We also have quizzed Alok Goel — CEO of Freecharge, Deepak Abbot — Head -- Mobile Growth at Times Internet, Sarang Lakhare — Founder & CEO at Volare Technologies and Manu — Head of Product at BookMyShow for collating this report. You can find our report here: http://pricebaba.com/blog/india-android-consumption-report-2014 You can comment your feedback and analysis on the report in comments. We would love to hear it.

1. ANDROID
INDIA
ptionm ru es pn oo rc t
2014
Brought to you by:

2. A lot can change in a year. Especially, the Indian mobile space has
changed a lot in 2014. New Android smartphones are launched every
alternate day, more & more China-based brands have penetrated the
market with affordable devices. It s been a good year for both small and
large companies; we witnessed the online-only sales model turning out
to be a hit in our country. By and large, Android smartphones have
enjoyedamajoritymarketshare.
Last year, we did a consumption report for Android by compiling data of
close to 1.3 million downloads of apps by 10 popular brands. This year too
we rebackwithmoreinsightsonmobileandAndroidusageinIndia.Our
report has been consolidated with over 33 million app downloads as
gatheredbysomeofIndia smostfamousappdevelopers.
Nov. // Android Consumption Report 2014

3. Here’s thanking all the apps who made this report possible:
The Times of India
BookMyShow
Zomato
TimesCity
intouch
FreeCharge
CouponDunia
Gaana
TaxiForSure
Nov. // Android Consumption Report 2014

4. 52%
Jellybean
(4.1-4.3.1)
43%
KitKat
(4.4-4.4.4)
4%
Ice Cream Sandwich
(4.0-4.0.4)
1%
Older than Android 4.0
MARKET SHARE OF ANDROID VERSIONS ACTIVE IN INDIA
Nov. // Android Consumption Report 2014
Using data that we received from these apps, here are some key insights
that we extrapolated.

5. Clearly, Jelly Bean and KitKat are the ruling delicacies in India. While
Jelly Bean just had over 10% share last year in our country, this year it has
grown 5x more to gain a majority stake at 52%. Even Google s dashboard
indicates Jelly Bean with the highest share of over 48% globally. Android
4.4 KitKat came out last year and thankfully it has had a very fast growth
quickly gaining a 43% share. In comparison, Google s dashboard also
placesKitKatatthe2ndspotwith33%shareglobally.
Nov. // Android Consumption Report 2014
For your reference, here s Google s latest Android platform versions dashboard:

6. Naturally, the much older versions ICS and Gingerbread are declining
in both India (5%) as well as globally (17%). Android 5.0 Lollipop just got
announced a month ago and we re yet to see devices running on it, as
majorityofphonesstillhaven tgottentheupdate.
Nov. // Android Consumption Report 2014
I guess because true
Android revolution began
about a year back and majority
volume of Android phones were
sold in last 12 months (5 million
a month each) hence most of
them came with ICS &
upwards
Deepak Abbot
Head Mobile Growth at Times Internet
India has caught on the smart-
phone bandwagon late. So it is
natural that older versions of
Android are either not being used,
or used in the secondary market
(lower buying power). People
moving to smartphones in the last
year or so (which is the BIG jump)
are not on Gingerbread. Also, tech
savvy people switching from Black-
berry are also on post-Gingerbread
Androids.
Sarang Lakare
Founder & CEO at Volare Technologies
(IntouchApp)

7. Nov. // Android Consumption Report 2014
Our survey participants also indicated the most popular Android phones used:
TOP 3 ANDROID PHONES
Moto G
1st Gen
Samsung
Galaxy Grand
Duos
Samsung
Galaxy Note 2
Nov. // Android Consumption Report 2014

8. Samsung turning out with two smartphones among the top three is no
surprise as the company still owns the highest market share in India.
Motorola s Moto G (1st Gen) was quite a popular device and garnered
acclaim from both critics as well as consumers. The company offered an
almost stock Android 4.4 running phone at an affordable price. Also, the
formula of online-only sale model has clearly worked for them. Flipkart
& Motorola seem to have captured a very savvy user base with the Moto G,
making it the most used Android device for accessing popular apps in
India.
Nov. // Android Consumption Report 2014
Alok Goel
CEO, FreeCharge
In last 10 months, our product strategy has changed from Mobile- rst
to Mobile-only. It is a re ection of the exponential growth we have
witnessed on mobile transactions and is in line with our company s
vision. India had only 2M mobile internet users in 2009 and now we
have over 100M mobile internet users. India is already past the hockey
stick growth trend on mobile and we are seeing same for our business.
Current split of transactions of Mobile Platforms at FreeCharge is
Android-heavy at 95%. However, Windows Phone is also growing at a
very rapid pace. We expect India to be a country of Android and
Windows Phone in a year from now.

9. Even on PriceBaba.com, affordable Windows Phones like the Nokia Lumia
520, Lumia 620 have gained a position among the top 100 phones in the
entireof2014.
Nov. // Android Consumption Report 2014
Manu
Head of Product, BookMyShow
We have been seeing great
numbers on the Android platform,
which should not come as a surprise
to anyone. What is surprising is that
the Windows Phone platform has
also shown good download numbers,
but lags behind in usage and
transaction volumes. And iOS users
have been the most engaged ones.

10. THANK YOU
Nov. // Android Consumption Report 2014
This report was originally published on: http://prbb.in/androidreport2014