Business Overview

1. a new media & lifestyle brand introducingPRETTYTOUGH

2. What isPRETTYTOUGH? 1 3 2 Media Property Community Lifestyle Because girls kick grass Pretty Tough 2011

3. Media & Entertainment Books, TV, Online Series, Website 1 Pretty Tough 2011

5. PR, media, event tie-ins

6. Sampling @ camps & schools

7. Author signings

8. MG series launching 2012With it’s classic themes of sisterhood and romance, Pretty Tough is an updated version of Francine Pascal’s ‘Sweet Valley High’ series with a sports twist. ~ School Library Journal Publishing Pretty Tough 2011

10. TV Movie also available

11. Directed by Stewart Hendler

12. Produced by Vuguru

13. Distributed by Content Film

14. Sold to Sony/Latin America

15. US distribution TBD

16. Broadcast by Rogers Media (Canada)TV & Online Pretty Tough 2011

17. Shot on location in Malibu, California Written by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time) Directed by Stewart Hendler (Sorority Row) Produced by Tim Williams GreeneStreet FilmsStarring Adelaide Kane (Power Rangers), Crystal Young (LonelyGirl 15), Beth Behrs (2 Broke Girls), Matthew Florida (90210) Pretty Tough Pretty Tough 2011

19. Daily Content

20. Video/Podcasts

21. Tools & Resources

22. Community

23. In Partnership with Women Talk Sports and Glam MediaWebsite Pretty Tough 2011

25. Sports Tutorials

26. Teen Workouts

27. PodcastsIn Production Pretty Tough 2011

28. A mash-up of fashion & action PRETTY. TOUGH. Pretty Tough 2011

29. Lifestyle 2 Sport. Life. Style. Pretty Tough 2011

31. Show strength & stamina

32. Out-run, out-dig, out-shred, out-last the competition

33. Are fun & fearless

34. Make things happen

35. Have a winning attitude

36. Love being a girlGirls Kick Grass No one ever won by playing it safe Pretty Tough 2011

37. Play hard. Pretty Tough 2011 PLAY LIKE: Serena Williams Jennie Finch Lindsey Vonn Hope Solo Alex Morgan Maria Sharapova Mia Hamm Gretchen Bleiler Candace Parker Allyson Felix Laila Ali Jessica Mendoza Brandi Chastain Danica Patrick Lisa Leslie Annika Sorenstam Maya Moore Shawn Johnson NastiaLiukin Lolo Jones Venus Williams & many others. Play like a girl.

38. It’s not just about sports, it’s about GIRL POWER. Pretty Tough 2011

39. Community 3 Passion. Power. Performance. Pretty Tough 2011

41. Pro Am Female Athletes

42. Street Team/Field Crew

43. Athlete Sponsorships

44. Bronze

45. Silver

46. Gold

47. Contributing Bloggers

48. Coaches/Mentors

49. Sporty Girls EverywherePretty Tough 2011

50. Sharing the Stoke For a media-rich, multi-platform experience, Pretty Tough delivers. Girlsrelate to the Pretty Tough mission and love to share their experience personally and via social networks. A NEW GENERATION A NEW PARADIGM Pretty Tough 2011

51. WHAT’S NEXT? exciting new products & opportunities for girls who are fun & fearless. Who are risk takers & dream chasers. The finish line is just the beginning Pretty Tough 2011

53. Apparel

54. Bags

55. Bedding

56. Footwear

57. Gifts

58. Health & Beauty

59. Performance Wear

60. Social Expressions

61. Sporting Goods

62. Street WearPretty Tough 2011

63. Pretty Chic – Brand Attributes Daring & deliciously bold with a sporty twist Pretty Tough 2011

64. Pretty Awesome – Messaging Pretty Tough 2011

65. Pretty Tough 2011 Pretty Sweet (& Sassy) Design Elements

66. Pretty Tough 2011 Pretty Cool

67. Pretty Tough 2011 A little bit tough - a tad bit sweetheart and made of a lot more than sugar and spice.

68. Pretty Tough 2011

69. Pretty Tough 2011 Pretty Tough Girls are looking for ACTION!

70. Pretty Tough 2011 and have a WINNING attitude

71. ? But wait…There’s more! 20 million girls play sports Pretty Tough 2011

73. $200 billion estimated college student consumer spending market

74. 75% of all middle and high school students play sports

75. Women’s sports is one of the major growth accelerators in the U.S. & internationally

76. 80% of female execs at Fortune 500 companies played sports when they were girlsPRETTY SMART Pretty Tough 2011

77. PRETTY TOUGH SPEAKS FOR ITSELF Pretty Tough 2011

78. PRETTYTOUGH 2012 It’s a whole new game… Pretty Tough 2011