Long Tail Curve & Conversions - Quick Look

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Preston Van Dyke

A quick visualization of the long tail curve as it applies to search terms and phrases and their propensity to convert upon website visit.

Keywords and conversionsKeywordSearchVolume
Head Long TailMiddle

Keywords and conversionsKeywordSearchVolume
18.5% 11.5% 70%

Keywords and conversionsKeywordSearchVolume
ConversionRate
0 to 5 6 to 10 11 to 15 16 to 20 21 to 25 26 to 30 31 to 35 36 to 40 > 40
Length of Search Queries

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Long Tail Curve & Conversions - Quick Look

1. Keywords and conversionsKeywordSearchVolume Head Long TailMiddle

2. Keywords and conversionsKeywordSearchVolume 18.5% 11.5% 70%

3. Keywords and conversionsKeywordSearchVolume ConversionRate 0 to 5 6 to 10 11 to 15 16 to 20 21 to 25 26 to 30 31 to 35 36 to 40 > 40 Length of Search Queries