How content strategy is changing? How should startups do the new PR? Content? Platforms? Formats? Different angles for stories. What to do, what not to do, how to deal with media and how to build your own audiences.

1. GUERILLA PR 2.0
Alex Barrera (@abarrera)
alex@press42.com

2. Hard to notice, all alike

3. EXPLODED

4. Drop in the ocean

5. Conventional
approaches

6. Too expensive

7. Doesn’t work…

8. Content
consumption
shift

9. Looking for stories

10. Being born isn’t news

11. Bored of new rounds

12. Got story?

13. PROTAGONIST

14. Sequence

15. Conflict

16. Unique

17. Unique
FELIX BAUMGARTNER
October, 2012 (39Km)

18. Unique
ALAN EUSTACE
Google exec, 2014 (41.42Km)

19. LIVE PITCHING

20. LIVE PITCHING
Just came off the stage

21. LIVE PITCHING
Just came off the stage
Having a coffee

22. LIVE PITCHING
Just came off the stage
Having a coffee
Engaged in conversation

23. LIVE PITCHING
Just came off the stage
Having a coffee
Engaged in conversation
Working on my laptop

24. Tips & Tricks
from the trenches

25. Don’t try to get published

26. It’s not about you

27. Are you trendy?

28. Become
trendy

29. If interested,
I’ll let you know!

30. https://medium.com/the-organizational-storyteller/storytelling-checklist-how-to-know-if-you-have-a-good-story-2fe33390e044#.d02ojiwww

36. DO NOT INSIST

37. They don’t care

38. Too busy

39. PR is dead

40. Lower reach every day…

41. Start building an audience!

42. SOCIAL MEDIA

43. Content platforms: Medium, Instagram, Snapchat

44. Work on your content

45. Do not outsource it

46. No one has time!

47. Don’t wait
until product launch

48. CONTENT STRATEGY

50. 72%

55. Engage target

56. Build relationships

57. Cover their talks

58. Ask them questions

59. Do video

60. Interview them

61. UNIQUE CONTENT

65. GO
NEWSLETTER

66. Investing in distribution?

67. Cheaper to pay!

70. THANK
YOU!!
Alex Barrera (@abarrera)
alex@press42.com
http://medium.com/the-organizational-storyteller
http://www.slideshare.net/press42 Alex Barrera (@abarrera)