Premium Beverage in London, is a specialist drinks company that develops and launches new premium drinks brands in London, the UK and Europe.

1. PREMIUM BEVERAGE
LONDON
The specialist drinks agency &
gateway to successfully launching
premium spirits in the UK & Europe

2. Premium Beverage - London
• Premium Beverage was set up by leading UK drinks industry figures to enable new brands to
enter the complex, but highly rewarding UK drinks market, via a proven route to market. We have
access to over 2000 premium outlets in London and 40,000 throughout the UK, via a superb
distribution network.
• The first rule of launching a new brand in the UK is to get into London first, if it works in London, it
will work anywhere.
• The second rule is to find a partner who knows the market and just as important, that the market
knows the partner.
• The team at Premium Beverage – London, have over 20 years experience in the premium drinks
business in London, also throughout the UK, Europe and many global markets.
• Premium Beverage is the right partner, if you are serious about launching in the UK, we are also
your passport to Europe.
The key to success. Find the right UK partner and to utilise their expertise. Enjoy the ride !
Things to avoid. Most brands that fail, do so because they try to do it themselves, without a trusted
partner who knows the market, no marketing budget, no strategic brand plan.

3. People & Brands History
• John Donald – Financial analyst, creator & former owner of Pink 47 Gin & Old St Andrews Whisky
• David Flockhart – Premium Drinks Marketer - Hoegaarden Beer, Leffe Abbey Beer, Guinness Special Export,
Gascon Club Armagnac, Svensk Vodka, Karlssons Gold Vodka, Inter Alia.
• Mark Bristow – London Brand Manager - J&B Whisky, Smirnoff Vodka, Jack Daniels, Baileys, Southern
Comfort, Red Bull, Sol Lager, Dos Equis, Castle Beer, Mouton Cadet, Speyside Glenlivet.

4. PREMIUM BEVERAGE - LONDON – HQ & CLUB
Premium Beverage HQ Operations Room & Library
Boardroom Dining Room
Premium Beverage are based in
Covent Garden, London.
Within walking distance of 2000
bars, restaurants, clubs and
hotels
Our administrative offices are in Kent, just outside
Private Bar London

5. London Sales Resource & Structure
David Flockhart
Managing Partner – Sales, Marketing,
Brand Development
John Donald
John Donald First point of contact after D Flockhart
Managing Partner – Sales, Finance Overall management of projects on
Commercial the ground. Financial control and
Commercial Structure
Mark Bristow – Brand Manager A Newman– Brand Manager
London (E,EC,N.NW,WC) London (SW,SE,W)
Brand Managers
First point of contact for outlets
Manage distributors and transfer orders
Offers support to help retain and
grow brand

6. Import & Distribution Chart

7. NEXT STEPS - CONTACT
For a full and detailed analysis of your brand’s
potential for success in the UK market, please
email or call us.
David Flockhart or John Donald
Premium Beverage Associates in London
Office +44 (0)207 520 9075
Mobile + 44 (0)7774 955007
Email david@premiumbeverage.co.uk
www.premiumbeverage.co.uk