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TOP TEN WAYS TO USE
Pinterest FOR BUSINESS
SET A STRATEGY
Pin strategically by considering your objectives
before you begin. Are you trying to: drive
traffic to your...
PROMOTE OTHERS
Build your brand by engaging with the
community via repining, commenting on and
liking other pins. You can ...
WATCH YOUR PERCENTAGES
Create inviting boards by making 40 percent of
your pins motivational and inspiring, 40%
instructio...
BE PIN FRIENDLY
Install the Pin It Button on your website and give
every page and blog post a featured image that
can be p...
ESTABLISH YOUR EXPERTISE
Craft keyword- rich pin and board titles and
description to boost your Google ranking and
be foun...
CROSS PROMOTE
Connect with your other social media by
creating a Pinterest tab on Facebook, tweeting
your pins, and embedd...
PAY ATTENTION
TO
PIN PLACEMENT
Place your most important pins near the
middle of the top or second row of the
board. Resea...
GIVE STUFF AWAY
Drive traffic to your website by offering free
items such as e-books, podcasts and white
paper’s to a pin’...
KNOW YOUR NUMBERS
Verify your website in the settings page to get
access to the Pinterest Web Analytics feature.
The info ...
GO MULTIMEDIA
Make your boards more interactive by sharing
videos, screencasts and podcasts. Good
multimedia pins include:...
THANK YOU
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Top ten ways to use pinterest for business

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Top ten ways to use pinterest for business

  1. 1. TOP TEN WAYS TO USE Pinterest FOR BUSINESS
  2. 2. SET A STRATEGY Pin strategically by considering your objectives before you begin. Are you trying to: drive traffic to your website, boost your brand awareness, increase your sales, expand customers engagement? Pick images and offers accordingly.
  3. 3. PROMOTE OTHERS Build your brand by engaging with the community via repining, commenting on and liking other pins. You can also tag@ another pinner you are following in one of your pin descriptions.
  4. 4. WATCH YOUR PERCENTAGES Create inviting boards by making 40 percent of your pins motivational and inspiring, 40% instructional & educational and only 20% about your brand- including profiles, specials and contests.
  5. 5. BE PIN FRIENDLY Install the Pin It Button on your website and give every page and blog post a featured image that can be pinned automatically. In addition, put a “Follow me on Pinterest” button on your home page.
  6. 6. ESTABLISH YOUR EXPERTISE Craft keyword- rich pin and board titles and description to boost your Google ranking and be found for your expertise. Use hashtags to highlight key words and phrases your customers search for.
  7. 7. CROSS PROMOTE Connect with your other social media by creating a Pinterest tab on Facebook, tweeting your pins, and embedding pins in your blog posts.
  8. 8. PAY ATTENTION TO PIN PLACEMENT Place your most important pins near the middle of the top or second row of the board. Research shows that pins placed front and center receive the highest percentage of viewers.
  9. 9. GIVE STUFF AWAY Drive traffic to your website by offering free items such as e-books, podcasts and white paper’s to a pin’s description. According to Pinerly, the pins that have a call to action see an 80% increase in engagement.
  10. 10. KNOW YOUR NUMBERS Verify your website in the settings page to get access to the Pinterest Web Analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy.
  11. 11. GO MULTIMEDIA Make your boards more interactive by sharing videos, screencasts and podcasts. Good multimedia pins include: tutorials, product demos, behind-the-scene tours and excerpts from presentations and webinars.
  12. 12. THANK YOU

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