You're Only as Good as Your Last Tweet
•Download as PPTX, PDF•
0 likes•685 views
Presentation at the LavaCon Conference, September 30, 2010 - San Diego CA
![9/28/2010 ©2009 Red Door Interactive 2 About Red Door Interactive Red Door Interactive ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
Similar to You're Only as Good as Your Last Tweet
Similar to You're Only as Good as Your Last Tweet (20)
You're Only as Good as Your Last Tweet
- 1. September 30, 2010 You’re only as good As YOUR LAST TWEET Crosby Noricks Senior Social Media Strategist, Red Door Interactive
- 8. Founder: PR Couture
- 9. Top 25 PR Blogs, PR Web
- 10. Blogger of the Year, InfluenceSD
- 11. @pr_couture
- 13. 9/28/2010 ©2009 Red Door Interactive 6 Some responses were a bit cheeky…
- 14. 9/28/2010 ©2009 Red Door Interactive 7 But others…Celebrity Parties!
- 15. 9/28/2010 ©2009 Red Door Interactive 8 Trips to Exotic Locations!
- 16. 9/29/2010 ©2009 Red Door Interactive 9 Conversations with Amazing People
- 17. 9/28/2010 ©2009 Red Door Interactive 10 Free Music and New Friends!
- 18. 9/28/2010 ©2009 Red Door Interactive 11 Bright Lights! Glamour!
- 19. 9/28/2010 ©2009 Red Door Interactive 12 Lots and Lots of Money!
- 20. 9/28/2010 ©2009 Red Door Interactive 13 …sounds pretty great, right? Money,Adventure, Jobs, Travel, Chit Chat with Geniis!
- 21. 9/29/2010 ©2009 Red Door Interactive 14 You’re Only As Good As… “I believe [retweets] to be one of the most important developments in modern communications…[they] are the first real window into how ideas spread from person to person…the contagious idea”-Dan Zarella
- 23. Only 6% of all tweets produce a retweet (the other 23% solicit replies)
- 24. 97%of replies and 92% of retweets happen within the first-hour
- 25. Of all the tweets that produce a reply, 85% only get a single replysource: Sysomos
- 27. Tweets that include links are far more likely to be retweeted than tweets without links
- 28. The highest percentage of retweets occurs on Fridays at 4pm ET
- 29. The highest click thru rate on tweeted links occurs between 2 and 3pm ETsource: Hubspot
- 30. 9/29/2010 ©2009 Red Door Interactive 17 You’re Only As Good As… The research says…
- 31. 9/29/2010 ©2009 Red Door Interactive 18 You’re Only As Good As… The research also says… … percentages will fluctuate based on an individual Twitter user’s follower count and influence.
- 32. 9/30/2010 ©2009 Red Door Interactive 19 You’re Only As Good As… Who do you think are the most retweeted people on Twitter?
- 33. 9/29/2010 ©2009 Red Door Interactive 20 You’re Only As Good As…
- 34. 9/30/2010 ©2009 Red Door Interactive 21 How do you become influential? So…besides sporting the haircut of the decade
- 35. 9/30/2010 ©2009 Red Door Interactive 22 How it’s done kids… The Basic Process
- 39. Drive traffic to a blog/website
- 43. Keywords
- 44. Lists
- 45. Saved searches
- 46. Competitors
- 50. Number of RT’s
- 51. Conversions (coupon download, email sign-up)
- 52. Customer service queries handled
- 53. Traffic, clicks on shared links
- 58. Off the cuff:
- 59. Breaking News
- 62. Short-term campaigns work best for follower acquisition, short bursts of increased activity to support a seasonal promotion, larger campaign or just to do something nice for your followers
- 63. It depends on the goal of the account, but for most brands optimal success requires you both elements
- 65. Twitter search
- 67. Who are the influentials following?
- 68. Weekly chats
- 72. When possible, share it FIRST
- 73. Care about your followers
- 76. Interaction: 10% of followers participated, time spent on site 2 minutes above global average
- 77. Drew in media interest, grew follower base
- 79. Interaction: 100+ weekly players, repeat participation increases week over week
- 81. Interaction: Conversations positive about the incentive
- 85. Interactions: 4000 Tweets in 48 hours
- 87. Be Nice or Leave (Video)
- 88. Social Media Monitoring Solutions (Wiki)
Editor's Notes
- So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
- So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
- So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
- So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
- So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
- So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
- So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
- So the basic process looks something like this. Basically listening or monitoring the conversation happens concurrently with all other stages, and the process is cyclical and circular. So you indentify the people you want to talk to, you engage with them, you hopefully influence them positively and you measure the success of that engagement.Rinse and repeat.
- Tweet unto others – this is also known as be a human, the nice kind.A truly engaged follower – tell story of people who will help you move, don’t focus on how many followers, focus on who and what the conversation is aboutSend a man – twitter is a dialogue, a conversation, people having chats with other people. It’s not a billboard, or a direct mail pieceTo err – so you may misspell something, or someone else might, let it go, people type fast and sometimes you get it wrong. It’s not the end of the world
- Tweet unto others – this is also known as be a human, the nice kind.A truly engaged follower – tell story of people who will help you move, don’t focus on how many followers, focus on who and what the conversation is aboutSend a man – twitter is a dialogue, a conversation, people having chats with other people. It’s not a billboard, or a direct mail pieceTo err – so you may misspell something, or someone else might, let it go, people type fast and sometimes you get it wrong. It’s not the end of the world
- Note – if you are hoping your message will be retweeted, leave enough characters left in your tweet if you want it to be re-tweeted. Of course, this will be changing as twitter is integrating the retweet functionality into the tweet itself.
- Use party analogy – sometimes you need to throw a good party to remind people why they love you, and if you can introduce two people to each other who end up getting married, well, then you’ve got something. There is the example of asking someone to be friends and asking for money at the same time. You cant do both.
- Auto follow – solution for larger brands but be prepared to scrub your list of followers weekly twitter is rife with spammers latelyAuto DM – use very very sparingly. We’ve moved beyond the thanks for following me thing, do it only if you have something pretty awesome to say or offer going on. Change it up a lot, track the link so you can see if its worth it
- Involvement – i.e. participationInteraction – are they clicking your linksIntimacy – how are they talking to you?Influence – RT’s promoting you without prompting
- Add repeat engagement on Fridays
- Involvement – i.e. participationInteraction – are they clicking your linksIntimacy – how are they talking to you?Influence – RT’s promoting you without prompting
- Eset had about 150 followers in a new account designed to be managed by their in house PR department. In the meantime, ESET was launching a major campaign in SF so we came up with a laptop give away in order to drive followers to the campaign so that after the SF campaign launched, there was a community to talk to about it. We also specially targeted twitter users in the SF area.