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Smart Pitch
New Tools Bring New Rules
AMA Interactive SIG | 08.12.09
Kevin Dugan, @prblog, Empower MediaMarketing
Smart Pitch
Change

Google Impact

Media Evolution

Content Expansion

How We Can Change
Smart Pitch | Kevin Dugan @prblog




   Constant and increasingly fast-paced

   CHANGE
Smart Pitch | Kevin Dugan @prblog




“If you dislike change,
 you're going to dislike irrelevance even more.“
-- Eric Shi...
Smart Pitch | Kevin Dugan @prblog




                           Fun of change
Smart Pitch | Kevin Dugan @prblog




   World domination with a simple search interface

   GOOGLE IMPACT
Smart Pitch | Kevin Dugan @prblog


Google Sees All
Smart Pitch | Kevin Dugan @prblog


Google Sees All
Smart Pitch | Kevin Dugan @prblog
Smart Pitch | Kevin Dugan @prblog
Smart Pitch | Kevin Dugan @prblog
Smart Pitch | Kevin Dugan @prblog


Take Away: Share Your Content




                                    s
Smart Pitch | Kevin Dugan @prblog


Take Away: Share Your Content




                                    s
Smart Pitch | Kevin Dugan @prblog




   Media’s not dying, it’s distributing

   MEDIA EVOLUTION
Smart Pitch | Kevin Dugan @prblog




“35% of Americans rely
 on the Internet for their
 news instead of print
 newspapers...
Smart Pitch | Kevin Dugan @prblog


Media covering media talking to, uh, media?




                                    s
Smart Pitch | Kevin Dugan @prblog


Motrin Moms




                                    s
Smart Pitch | Kevin Dugan @prblog


Bloggers vs. Journalists




                                    s
Smart Pitch | Kevin Dugan @prblog




“Blogs and social networks
 are more popular than
 personal email.”
     -- Nielsen ...
Smart Pitch | Kevin Dugan @prblog


Take Away: New View of Media, Metrics
Smart Pitch | Kevin Dugan @prblog


Take Away: New View of Media, Metrics
Smart Pitch | Kevin Dugan @prblog



    Online Content Model
                     Publish

                              ...
Smart Pitch | Kevin Dugan @prblog




   New formats served up fresh every day

   CONTENT EXPANSION
Smart Pitch | Kevin Dugan @prblog


Think in Snapshots
Smart Pitch | Kevin Dugan @prblog


Old Formats Blend In
Smart Pitch | Kevin Dugan @prblog


FNN: Flickr News Network
Smart Pitch | Kevin Dugan @prblog


FNN: Flickr News Network
Smart Pitch | Kevin Dugan @prblog


Get The Picture (or lose coverage)
Smart Pitch | Kevin Dugan @prblog


Take Away: Think Visually
Smart Pitch | Kevin Dugan @prblog

                           Take Aways
    Share Your Content

    Get a New View of Med...
Smart Pitch | Kevin Dugan @prblog




   Our challenge is our opportunity.

   HOW WE CAN CHANGE
Smart Pitch | Kevin Dugan @prblog


1) Participate
Smart Pitch | Kevin Dugan @prblog
Smart Pitch | Kevin Dugan @prblog


2) Be a Person, Be Personal
Smart Pitch | Kevin Dugan @prblog

                           connect live
                                               ...
Smart Pitch | Kevin Dugan @prblog


3) Eschew Automation
Smart Pitch | Kevin Dugan @prblog




4) Tailor Your Pitches
Smart Pitch | Kevin Dugan @prblog


5) Don’t Go Blind
Smart Pitch | Kevin Dugan @prblog


6) Experiment
Smart Pitch | Kevin Dugan @prblog


This is NOT a strategy
Smart Pitch | Kevin Dugan @prblog




    Thank You

    more at
    friendfeed.com/empowermm
Smart Pitch | Kevin Dugan
Smart Pitch | Kevin Dugan
Smart Pitch | Kevin Dugan
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