This document outlines the rules and questions for the visual aid round of the FMCG quiz competition called Insignia 2013, hosted by St. Aloysius Institute of Management & Information Technology in Mangalore. It provides 35 multiple choice questions related to fast moving consumer goods brands and products, each worth 1 mark. It also lists 14 activities related to FMCG, worth a total of 30 marks. The activities include matching brands to logos, solving a brand crossword puzzle, listing failed or herbal FMCG brands, calculating minimum costs of products, naming competitor brands and more. Finally, it provides 6 additional true/false questions with justifications required, each worth 1 mark.

1. ST.ALOYSIUS INSTITUTE OF MANAGEMENT
& INFORMATION TECHNOLOGY
(AIMIT) - MANGALORE

2. VYAVAHARUTHI
THE FMCG INDUSTRY

3. ROUND I
KYC
(Know Your Consumables)
INSIGNIA 2013 - AIMIT - ALOYSIUS, MANGALORE

4. VISUAL AID QUESTIONS
TOTAL MARKS - 35
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5. RULES & REGULATIONS
•EACH QUESTION TO BE ANSWERED IN NOT MORE THAN 30 SECS.
• 18 MIN (1080 SECONDS) IS THE TIME TO SUBMIT THE ANSWER
PAPERS BACK
•EACH QUESTION CARRIES 1 MARK
•NO NEGATIVE MARKS FOR WRONG ANSWERS
•ALL THE QUESTIONS ARE RELATED TO FMCG PRODUCTS
•SOME QUESTIONS MAY HAVE MORE THAN 1 LOGICAL ANSWER BUT
SELECT THE MOST LOGICAL/POPULAR/COMMON ANSWER.
•THE QUESTIONS ARE FRAMED AFTER INTENSE RESEARCH AND IN CASE
OF ANY DISPUTES REGARDING THE ANSWERS, THE CO-ORDINATOR’s
DECISION WILL BE FINAL (AS THE ANSWERS WOULD BE SUFFICIENTLY
INSIGNIA 2013 - AIMIT - ALOYSIUS,
BACKED BY EVIDENCE FROM A RELIABLE SOURCE)
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6. 1. PICK THE ODD ONE OUT?
(JUSTIFICATION REQUIRED)
IMAGE 1
IMAGE 2
IMAGE 3
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7. 2. WHAT IS COMMON TO THESE LOGOS?
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8. 3. Connect this to a brand
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9. 4. WHAT IS ONE FMCG PRODUCT (NOT SAME
BRAND) WHICH ALL THESE STARS HAVE ENDORSED
ATLEAST ONCE?
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10. 5. IDENTIFY THE BRAND FROM
THESE IMAGES?
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11. 6. WHAT IS SPECIAL ABOUT THIS
PRODUCT? (APART FROM THE
COLOR)
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12. 7. GIVE THE ORIGINAL NAME OF THE
PILLSBOURY MASCOT –POPULARLY
KNOWS AS PILLSBOURY DOUGH BOY
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13. 8. WHAT IS COMMON TO BOTH THESE
BATTERY BRANDS?
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14. 9. IDENTIFY THE GENERIC PRODUCT
WHICH LINKS THESE IMAGES
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15. 10. IDENTIFY THE GENERIC PRODUCT
WHICH LINKS THESE IMAGES
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16. 11. IDENTIFY THE BRAND WHICH LINKS
THESE IMAGES
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17. 12. IDENTIFY THE FMCG BRAND WHICH
LINKS THESE IMAGES (NOT UB OR
KINGFISHER PRODUCT)
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18. 13. NAME THE GENERIC PRODUCT
WHICH THESE 3 CELEBRITIES ENDORSE
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19. 14. WHAT GENERIC PRODUCT DOES THIS
LOGO REPRESENT?
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20. 15. ON WHAT GENERIC PRODUCT DO YOU
FIND THIS COMMON DESIGN ?
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21. 16. IDENTIFY THE COMPANY FROM THESE
IMAGES
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22. 17. WHAT PRODUCT GOES INTO THIS
PACKAGE?
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23. 18. WHO OWNS THIS BRAND?
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24. 19. IF THIS SYMBOL APPEARS ON THE
PRODUCT PACKAGE WHAT DOES IT
MEAN?
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25. 20. MENTION THE FULL FORM OF THE
“MARK” USUALLY SEEN ON FOOD
PRODUCTS
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26. 21. MENTION THE FULL FORM OF THE
“MARK” USUALLY SEEN ON FOOD
PRODUCTS
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27. 22. MENTION WHAT THIS COMMON
SYMBOL ON MAJOR PRODUCT
PACKAGING MEANS/STANDS FOR
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28. 23. MENTION WHAT THIS COMMON
SYMBOL ON MAJOR PRODUCT
PACKAGING MEANS/STANDS FOR
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29. 24. IF THIS SYMBOL MEANS RECYLEABLE
THEN WHAT DOES THE SYMBOL ON THE
RECYLEABLE
RIGHT MEAN?
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30. 25. WHAT COMMON PRODUCT DO THESE
2 INDIAN COMPANIES MANUFACTURE?
VIDYUT METALLICS
MALHOTRA PRODUCTS
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31. 26. WHAT IS COMMON TO THESE
PRODUCTS?
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32. 27. WHAT IS VERY UNIQUE ABOUT THIS
PRODUCT ?
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33. 28. CONNECT THESE IMAGES TO A
BRAND?
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34. 29. IDENTIFY THE PRODUCT WHICH HAS
REPLACED THE ONE IN THE IMAGE.
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35. 30. IDENTIFY THE PRODUCT FROM THE
PRINT AD.
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36. 31. IDENTIFY THE PRODUCT FROM THE
PRINT AD.
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37. 32. IDENTIFY THE PRODUCT FROM THE
PRINT AD.
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38. 33. WHAT PRODUCT WAS SOLD IN THESE
BOTTLES EARLIER?
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39. 34. IDENTIFY THE PRODUCT (NEED NOT BE
THE EXACT BRAND) FROM THIS PRINT AD?
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40. 35. MENTION THE SIZES OF THESE
BATTERIES
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41. ACTIVITIES
TOTAL MARKS - 30
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42. RULES & REGULATIONS
•EACH ACTIVITY TO BE COMPLETED IN STIPULATED TIME .
•NO NEGATIVE MARKS IF ACTIVITY INCOMPLETE
•ALL THE QUESTIONS ARE RELATED TO FMCG PRODUCTS
•EACH CORRECT ANSWERS FOR MATCH THE FOLLOWING & CROSS WORD
WILL FETCH ½ MARK.
•QUESTIONS WITH (“LIST”) WILL HAVE MORE THAN 1 ANSWER AND IN
SUCH EACH ANSWER WILL CARRY ½ MARK
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43. ACTIVITY - 1
MATCH THE
FOLLOWING
MARKS
5
TIME
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44. ACTIVITY - 2
SOLVE THE BRAND CROSSWORD
7
1 8 9
2
MARKS
6
3 10D 11
4 12
5
TIME
1.5 MIN 6
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45. ACTIVITY - 3
LIST OUT 4 FAILED POPULAR (NOT LOCAL)
INDIAN FMCG BRANDS WHICH ARE NOT
IN THE MARKET ANYMORE
TIME MARKS
30 SEC 2 (1/2 for each answer)
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46. ACTIVITY - 4
MENTION THE MINIMUM AMOUNT REQUIRED TO
BUY ALL THE FOLLOWING PRODUCTS
(GIVE THE AMOUNT AGAINST EACH PRODUCT)
HAIR OIL
SHAMPOO
CONDITIONER
TIME
TOOTH PASTE 1 MIN
SOAP
WASHING DETERGENT
SHAVING CREAM
FAIRNESS CREAM MARKS
POWDER
3
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47. ACTIVITY - 5
LIST 4 FMCG PRODUCTS BRANDS
MANUFACTURED BY ANY COMPANY
OTHER THAN HUL, P&G, ITC & RECKITT
BENKISER
TIME MARKS
30 SEC 2 (1/2 for each answer)
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48. ACTIVITY - 6
LIST 4 HERBAL/AYURVEDIC BASED
FMCG PRODUCT BRANDS
TIME MARKS
30 SEC 2 (1/2 mark for each product)
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49. ACTIVITY - 7
NAME THE COMPETITOR BRANDS
•KISSAN JAM TIME
30
•KELLOGS CORN FLAKES
SEC
•UJALA SUPREME LIQUID BLUE
•JOHNSON’S BABY SOAP MARKS
2
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50. ACTIVITY - 8
HOW MANY MATCHSTICKS IN THE
GIVEN MATCHBOXES
TIME – 3O SECS
MARKS 2
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51. ACTIVITY - 9
HOW MANY BISCUITS IN THE PACK
(See the pack & answer)
TIME – 30 SECS
MARKS 1
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52. ACTIVITY - 10
IDENTIFY PRODUCT FROM THE
RIDDLE?
• YOU USE ME FROM YOUR HEAD TO YOUR
TOES. THE MORE YOU USE ME THE
THINNER I BECOME. WHAT AM I?
TIME MARKS
30 SEC 1
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53. ACTIVITY - 11
IDENTIFY PRODUCT FROM THE
RIDDLE?
• TEAR ME OFF, SCRATCH MY HEAD. WHAT
NOW IS RED, ONCE WAS BLACK. WHAT
AM I?
TIME MARKS
30 SEC 1
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54. ACTIVITY - 12
DOUBLE IMPACT
NAME ATLEAST 1 FMCG PRODUCT
(GENERIC OR BRAND NAME) WHICH
HAS ATLEAST 2 DIFFERENT USES.
TIME MARKS
30 SEC 1
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55. ACTIVITY - 13
WHICH OF THE BELOW MENTIONED NAMES IS NOT
AN ACUTAL PRODUCT NAME
TIME
•DR. WHITE 15 SEC
•MR. WHITE
•MR. MUSCLE MARKS
1
•DR. WASH
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56. ACTIVITY - 14 TIME
30 SEC
MENTION THE MOST COMMON
INGREDIENT USED IN MOST SOAPS,
FACEWASH ETC (SKIN CARE PRODUCTS)
MARKS
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57. END OF ROUND 1
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58. EXTRA QUESTIONS
ANSWER TRUE OR FALSE
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59. RULES & REGULATIONS
• ALL QUESTIONS CARRY 1 MARK EACH
•TIME TO ANSWER EACH QUESTION IS 30
SECONDS
• WRONG ANSWERS ATTRACT NEGATIVE MARKS
•JUSTIFICATION REQUIRED
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60. Q1 THERE IS A COMMON LINK
BETWEEN THESE SELF PROCLAIMED
SWAMIJIS/GURUJIS
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61. Q2 TRESEMME IS THE NEW/
LATEST HAIR CARE BRAND RANGE
BY P&G LAUNCHED IN INDIA?
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62. Q3 THERE IS A COMMON LINK BETWEEN
THE FOLLOWING 3 ENTITITES
(APART FROM THE FACT THAT THEY ARE ALL MF HOUSES)
•FRANKLIN TEMPLETON
•ICICI PRU
•SBI
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63. Q4 SACHIN TENDULKAR ENDORSES
“SACH” BRAND AS IT IS CO-
PROMOTED BY HIM
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64. Q5 TASTY TREAT IS THE ODD ONE OUT
•TASTY TREAT NOODLES
•GREAT VALUE NOODLES
•MAGGI NOODLES
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65. Q6
SUPERIA IS A BRAND FROM NIRMA?
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66. Q7
LEMONEEZ IS A SAUCE BRAND FROM
THE HOUSE OF DABUR
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67. Q8
BURRST & ACTIV ARE 2
JUICE BRANDS OF PARLE?
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68. Q9 THESE ARE ALL PICTURES OF HING
“ASAFOETIDA” LABELS
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69. Q 10 THERE IS NO CONNECTION
BETWEEN THESE IMAGES?
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70. Q11
THESE ARE INHOUSE BRANDS OF EASYDAY
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71. Q 12WORDS ARE JUMBLED RE-ARRANGE
THEM TO GET A BRAND NAME
N D P O T E P E S
O T N A O R S
D O O D Y A G
A D W L M A L I S I F I
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72. Q 13 WHICH COMPANY ARE WE TALKING
ABOUT?
PROFITS FOR CHARITY
________________started retailing his ________ line of FMCG products
via through kiranas and modern retail in April. Acharya Balkrishnan,
promoter of ______ Ayurved Products, said this would allow the firm
more than quadruple its sales to 2,000 crore this fiscal from 455 crore in
2011-12. If achieved, this would make _________ larger than Fair &
Handsome and Boroplus-maker Emami and at nipping distance of
Colgate-Palmolive. Acharya says it achieved a net profit of 100 crore last
fiscal.
Being not-for-profit organizations, spiritual trusts plough back all their
profits to sustain their organisations and charitable work. If _________
has decided that none of the board members will earn from the
company’s profits, others too say profitsALOYSIUS, sales will be used to 72
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support their activities.

73. Q14
LIST ATLEAST 3 FMCG
ENDORSEMENTS BY SALMAN KHAN
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74. END OF ROUND 1
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75. ANSWERS
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76. ANSWER – MASCOT- BUNNY
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77. PEPSI (LOGO)
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78. RECYLE LOGO
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79. CROSSWORD  SOLVED
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80. MATCH THE FOLLOWING  SOLVED
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81. DESIGN ON PRODUCT  BLADE
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82. LATEST HUL BRAND
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83. BATTERY SIZES
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