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Summer Internship Project

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pratik_khot

Online Advertising of Cadbury Bournvita

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ONLINE PROMOTION AND CAMPAIGNING OF BOURNVITA ,[object Object],[object Object]
bc web wise India’s No. 1 Digital Media Agency SPONSORING ORGANIZATION
THE PROMOTER ,[object Object],[object Object],[object Object],[object Object]
CREATIVE HEAD ,[object Object],[object Object],[object Object],[object Object]
EARLY HISTORY ,[object Object],[object Object],[object Object],[object Object]
DIVERSIFICATION ,[object Object],[object Object],[object Object]
RESTRUCTURING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CLIENT RELATIONSHIP & GROWTH ,[object Object],[object Object],[object Object]
COMPANIES SERVICES – 365 DEGREE NEW MEDIA SOLUTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FINANCIALS ,[object Object],[object Object],[object Object],[object Object],[object Object]
TEAM STRENGTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CLIENT PROFILE
CLIENT PROFILE
THE FUTURE ,[object Object],[object Object]
BUILDING OF THE CADBURY BOURNVITA CONFIDENCE ACADEMY PROMOTIONAL MICROSITE by bc web wise
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
BOURNVITA CONFIDENCE ACADEMY ,[object Object],[object Object],[object Object],[object Object],[object Object]
LOOK AND FEEL Target Group : This microsite was for the kids in the TG : 6 – 14 years the site was designed to reflect - Energy Activity Confidence All the while pushing WINNING as the core proposition!
BOURNVITA CONFIDENCE ACADEMY MICROSITE
[object Object],[object Object],[object Object]
SECTION 1: BECOME A CHAMPION
BECOME A CHAMPION – CONFIDENCE TIPS ,[object Object],[object Object],[object Object]
BECOME A CHAMPION – TALENT RESOURCE ,[object Object],[object Object],[object Object]
BECOME A CHAMPION – TAKE THE BOURNVITA QUIZ ,[object Object],[object Object],[object Object],[object Object],[object Object]
SECTION 2: MEET THE CHAMPIONS ,[object Object]
SECTION 3 - FUNZONE ,[object Object],[object Object],[object Object],[object Object]
SECTION 4: BCA TUBE ,[object Object],[object Object],[object Object]
SECTION 5: REGISTRATION / YOUR GOODIES STATUS ,[object Object],[object Object],[object Object],[object Object]
SECTION 6: SCRAPBOOK ,[object Object],[object Object],[object Object]
COLD BOURNVITA CONFIDENCE CAMP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRACKING KIDS ONLINE: PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
SWOT ANALYSIS OF THE BOURNVITA ONLINE PROMOTIONAL CAMP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],SWOT ANALYSIS OF THE BOURNVITA ONLINE PROMOTIONAL CAMP ,[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATIONS: FUTURE CHANGES IN THE MICROSITE
NEW THEMES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ENHANCED BOURNVITA QUIZ GENERAL SUBJECTS History Geography Math Science Overall as per class & age Picture quiz Music quiz Spelling quiz Different levels All access Restricted access GRAND PRIX (random) SPORTS FILM TRIVIA POLITICS
GAMES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MORE INTERACTION WITH KIDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Summer Internship Project

  • 1.
  • 2. bc web wise India’s No. 1 Digital Media Agency SPONSORING ORGANIZATION
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 14.
  • 15. BUILDING OF THE CADBURY BOURNVITA CONFIDENCE ACADEMY PROMOTIONAL MICROSITE by bc web wise
  • 16.
  • 17.
  • 18. LOOK AND FEEL Target Group : This microsite was for the kids in the TG : 6 – 14 years the site was designed to reflect - Energy Activity Confidence All the while pushing WINNING as the core proposition!
  • 20.
  • 21. SECTION 1: BECOME A CHAMPION
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. RECOMMENDATIONS: FUTURE CHANGES IN THE MICROSITE
  • 36.
  • 37. ENHANCED BOURNVITA QUIZ GENERAL SUBJECTS History Geography Math Science Overall as per class & age Picture quiz Music quiz Spelling quiz Different levels All access Restricted access GRAND PRIX (random) SPORTS FILM TRIVIA POLITICS
  • 38.
  • 39.
  • 40.
  • 41.