1. APPENDIX
CUSTOMER SATISFACTION SURVEY QUESTIONNAIRE
Gender Male [ ] Female [ ]
Age 16-30 years [ ] 16-30 years [ ]
31-45 years [ ] 31-45 years [ ]
46-60 years [ ] 46-60 years [ ]
Please make a small favour by (√) clicking your opinion about the following
questions
1. How do you measure the effectiveness of FM Radio in enhancing the mode of
communication in Asansol ?
2. What is the punch line of Red fm 93.5 ?
a) Its really hot
b) Suno sunao life banao
c) Bajate Raho
3. What is your perception about 93.5 Red fm ?
4. How happy/satisfied are you with the services offered by 93.5 Red fm ?
Very happy [ ]
Happy [ ]
Not sure [ ]
Unhappy [ ]
Very unhappy [ ]
How can we improve?
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5. Which part of the show do you like the most & why ?
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2. 6. In comparison to another giant competitor in BIG FM 92.7, state the quality of
service offered in various departments -
RED FM BIG FM
Advertisements
Interaction with customers
Contests
News (exclusive)
Songs
Publicity/Sponsorship
RJ’s
7. Have you ever communicated to us ?
Yes [ ] No [ ]
If yes, please specify mode of communication (tick the ones which apply)
Letter [ ]
E-mail [ ]
Telephone [ ]
Direct visit [ ]
For any of the mode ticked above, please indicate the level of feedback received by the
responsible authority/management :
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8. Have you ever used our web site (www.Redfm.in)?
Yes [ ] No [ ]
If yes, what was your level of satisfaction with:
(a) Its design
and set up
Very satisfied
[ ]
Satisfied
[ ]
Not sure
[ ]
Unsatisfied
[ ]
Very unsatisfied
[ ]
(b) Its content
(information)
Very satisfied
[ ]
Satisfied
[ ]
Not sure
[ ]
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3. Unsatisfied
[ ]
Very unsatisfied
[ ]
How can we improve?
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9. The quality of advertisements provided during the
show was:
Fantastic [ ]
Great [ ]
Average [ ]
Not great [ ]
Bad [ ]
10. How often do you switch /listen to Red fm 93.5 in a
day ?
½ hours & below [ ]
½ to 1 hrs [ ]
1 to 2 hrs [ ]
2 hrs & above [ ]
11. How much are you entertained during our special
programmes for festive occasions ?
Excellent [ ]
Very good [ ]
Good [ ]
Fair [ ]
Poor [ ]
12. Do you think that airing night shows will add us
more value to the market ?
13. How do you rate our attempt to create more
awareness to the stakeholders, partners, customers
and public on the web (e.g. our web site,
facebook,twitter etc) ?
Excellent [ ]
Intresting & innovative [ ]
Needs improvement [ ]
Poor [ ]
14. How much are you satisfied with the participation
of celebrities in our programmes ?
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4. Satisfied [ ]
Not sure [ ]
Dissatisfied [ ]
15. Please provide your ideas or suggestions which may
help us develop better methods to improve the
quality of our services to you.
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(Optional)
Name………………………………………………………
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Contacts……………………………………………………
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Thank you for participating and completing this
questionnaire. Your responses will be treated
confidentially and your feedback will be used to improve
the services provided.
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