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Questionnaire

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Questionnaire

  1. 1. APPENDIXCUSTOMER SATISFACTION SURVEY QUESTIONNAIREGender Male [ ] Female [ ]Age 16-30 years [ ] 16-30 years [ ]31-45 years [ ] 31-45 years [ ]46-60 years [ ] 46-60 years [ ]Please make a small favour by (√) clicking your opinion about the followingquestions1. How do you measure the effectiveness of FM Radio in enhancing the mode ofcommunication in Asansol ?2. What is the punch line of Red fm 93.5 ?a) Its really hotb) Suno sunao life banaoc) Bajate Raho3. What is your perception about 93.5 Red fm ?4. How happy/satisfied are you with the services offered by 93.5 Red fm ?Very happy [ ]Happy [ ]Not sure [ ]Unhappy [ ]Very unhappy [ ]How can we improve?......................................................................................................................................................................................................................................................................5. Which part of the show do you like the most & why ?Page 1 of 4
  2. 2. 6. In comparison to another giant competitor in BIG FM 92.7, state the quality ofservice offered in various departments -RED FM BIG FMAdvertisementsInteraction with customersContestsNews (exclusive)SongsPublicity/SponsorshipRJ’s7. Have you ever communicated to us ?Yes [ ] No [ ]If yes, please specify mode of communication (tick the ones which apply)Letter [ ]E-mail [ ]Telephone [ ]Direct visit [ ]For any of the mode ticked above, please indicate the level of feedback received by theresponsible authority/management :.........................................................................................................................................................................................................................................................................................................................................................................................................8. Have you ever used our web site (www.Redfm.in)?Yes [ ] No [ ]If yes, what was your level of satisfaction with:(a) Its designand set upVery satisfied[ ]Satisfied[ ]Not sure[ ]Unsatisfied[ ]Very unsatisfied[ ](b) Its content(information)Very satisfied[ ]Satisfied[ ]Not sure[ ]Page 2 of 4
  3. 3. Unsatisfied[ ]Very unsatisfied[ ]How can we improve?......................................................................................................................................................................................................................................................................9. The quality of advertisements provided during theshow was:Fantastic [ ]Great [ ]Average [ ]Not great [ ]Bad [ ]10. How often do you switch /listen to Red fm 93.5 in aday ?½ hours & below [ ]½ to 1 hrs [ ]1 to 2 hrs [ ]2 hrs & above [ ]11. How much are you entertained during our specialprogrammes for festive occasions ?Excellent [ ]Very good [ ]Good [ ]Fair [ ]Poor [ ]12. Do you think that airing night shows will add usmore value to the market ?13. How do you rate our attempt to create moreawareness to the stakeholders, partners, customersand public on the web (e.g. our web site,facebook,twitter etc) ?Excellent [ ]Intresting & innovative [ ]Needs improvement [ ]Poor [ ]14. How much are you satisfied with the participationof celebrities in our programmes ?Page 3 of 4
  4. 4. Satisfied [ ]Not sure [ ]Dissatisfied [ ]15. Please provide your ideas or suggestions which mayhelp us develop better methods to improve thequality of our services to you.……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………(Optional)Name……………………………………………………………………………..Contacts…………………………………………………………………………..Thank you for participating and completing thisquestionnaire. Your responses will be treatedconfidentially and your feedback will be used to improvethe services provided.Page 4 of 4

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