Marketing Management

Marketing Management Axiom Education

MARKETING MANAGEMENT: DEFINITIONS ,[object Object],[object Object],[object Object]

THE SCOPE OF MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A SIMPLE MARKETING SYSTEM Communication Information Goods/Services Money Market (a collection of Buyers) Industry (a collection of sellers)

MARKETING CONCEPTS ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE MARKETING PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Marketing Mix 7Ps – P The tools Price, Product, Promotion, Place, People, Process, Physical Environment

Price ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product

[object Object],[object Object],Promotion

[object Object],[object Object],Place

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Physical Environment

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Place Price Promotion Target Market

Marketing Management

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Marketing Management