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Product Positioning and Product Life Cylce
1. Product Positioning & Product Life Cycle Dr. Prashant Mehta Assistant Professor, National Law University, Jodhpur Email: prashantmehta1@rediffmail.com
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15. The Product Life Cycle Time Sales or Profits Growth Maturity Decline Introduction Profit curve Sales curve
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17. The Competitive Cycle New Introduction Growth of Industry Excess capacities High Inventories Reduction In margins New entrants discouraged Existing companies consolidate Weaker companies withdraw Market Share Increases