1. 7/5/22, 8:02 AM Selecting a Mobile Implementation Strategy……
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MobileAppDevelopment
Selecting a Mobile Implementation Strategy……
July 05, 2022
Mobile is the new web: In the year 2000, businesses realized that
the future of commerce and customer relations lay with the web, which
had just exploded. Within a few short years, web trading had eclipsed
traditional offline trading. Mobile commerce is currently a fraction of
web commerce. But within a few years, it will in turn eclipse traditional
web commerce.
Businesses, large and small, know this and are planning products to
prepare for and take advantage of the coming mobile tide. These
products are innovative and attractive. In fact, most companies are
planning products that are still waiting for mobile technology to catch
up.
Because the mobile explosion is for a good reason. People prefer the
engagement and immediacy of mobile. Mobiles fit into a person’s
lifestyle, top 10 mobile application development company in
Kuwait moving with them, rather than requiring people to get to know
them in terms of technology. And in this change there are new
opportunities, far beyond selling the same things through a new
channel.
Why does mobile matter?
Mobile is the new web: In the year 2000, businesses realized that the
future of commerce and customer relations lay with the web, which had

2. 7/5/22, 8:02 AM Selecting a Mobile Implementation Strategy……
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future of commerce and customer relations lay with the web, which had
just exploded. Within a few short years, web trading had eclipsed
traditional offline trading. Mobile commerce is currently a fraction of
web commerce. But within a few years, it will in turn eclipse traditional
web commerce.
Businesses, large and small, know this and are planning products to
prepare for and take advantage of the coming mobile tide. These
products are innovative and attractive. In fact, most companies are
planning products that are still waiting for mobile technology to catch
up.
opening gambit
While experience may be a primary goal, there are as many as four or
five different mobile platforms to consider: iOS, Android, BlackBerry,
Windows Phone 7, and Mobile Web. If more than one or two of those
platforms are important to you, providing a high-fidelity experience on
all of them would be an extraordinarily expensive and time-consuming
operation. application development company in Dubai That’s
not to say it’s not worth aiming for a great experience on all major
platforms. Instead of trying to get there right away, treat this as a goal.
Instead, think about what your first step into mobile technology should
be. A first step will involve some trade-off between platform coverage
and experience fidelity. The nature of your app, your business, your
users, and the market will guide you as to what the trade-off should be.
Given all of these limitations, your options span a range of choices
between supporting a single platform with an ultra-high-fidelity
experience and supporting all platforms with a basic experience.

3. 7/5/22, 8:02 AM Selecting a Mobile Implementation Strategy……
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The laser strategy
Laser’s strategy is to focus on a small feature set and a single platform,
but with a highly polished and immersive user experience. You would
follow this strategy when experience is key to your app or product.
Often the application would be substantially the product.
For example, your goal may be to provide a substantially new approach
to buying flights, as Hipmunk has done. Or Mobile apps
development companies in Dammam your app may be trying to
reach a very specific niche of customers that may be heavily influenced
by design, as is the case with Instagram.
Either way, experience is king. Select a platform and create a very high-
fidelity experience app only on this platform.
The Strategy of Covering Your Bases
The Cover-Your-Bases strategy is to focus on creating a lower fidelity
app on many, if not all, mobile platforms. This app would provide a
consistent feature set and experience across all platforms. This strategy
is best suited when you already have a large user base and the app
would be a new channel to access your existing product.
Due to your existing user base, the most important thing is to show the
new channel to as many users as possible. Clearly, platform coverage is
king. However, since this is a mobile device, the experience is still very
important. Instead of providing a degraded experience, provide a
simplified experience with a minimal set of features.

4. 7/5/22, 8:02 AM Selecting a Mobile Implementation Strategy……
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Dimensions to Measure
While we believe that user experience and platform coverage are the
two key dimensions to use when determining your mobile deployment
strategy, there are many other variables to consider.
You
Lifetime/Lifecycle: How often will you go through the app development
process? How long is the application intended to last? Will it be
replaced fairly quickly? mobile app company in in Abu Dhabi A
short-lived app would be better suited for a laser strategy: if the app is
not going to be maintained, a rapidly developing single-platform app
might be better suited.
Budget: You’ve decided to build an app, so you can clearly afford
something, but how many updates can you afford? If your budget spans
one release, but not many updates, then a laser strategy would allow
you to focus on high-value platforms effectively, with only a small
number of releases.
Existing systems and internal skills: Do you have a large set of existing
internal systems that any application will need to integrate with? What
are your internal skills available for development? Do you have a large
group of Java developers eager to retrain? If you have large and
complex existing systems, a mobile app is probably a new channel for
your existing product. Also, retraining your inner skills will take a few
throws to bear fruit. The Cover-Your-Bases strategy is probably
suitable.

5. 7/5/22, 8:02 AM Selecting a Mobile Implementation Strategy……
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your users
Who are they? What drives them? What are your demographics? Your
relationships with mobile technology? A user base with a narrow focus
might be well targeted with a laser strategy, while if your user base is
large, your best bet is to try to reach as many as possible with Cover-
Your-Bases.
What is the competition doing? It’s usually a bad idea to respond to the
competition, but if mobile or user experience is one of your key
differentiators, it’s important to keep that in mind.
Marketing buzz: Is the intention to create marketing buzz around this
app? Will the buzz be for the app itself, or will it be an exercise in
building brand buzz? best mobile apps development companies
in Oman A branding exercise could go one of two ways: If the app is
meant to contribute to and expand your brand, then you need to act
quickly. However, if the app is to become a brand in its own right, then
quality and long-term evolution are significantly more important.
The application
Nature: Is the app part of a branding exercise? Part of a competition?
Something that your users will use occasionally, or intended to be a
long-lasting workhorse that will substantially replace your customers’
existing communication channels with your product.
B2[ECB]: Is it a business-to-employee, customer, or business
application? Each of these will have substantially different interaction
models The accepted wisdom is that employees will tolerate a much

6. 7/5/22, 8:02 AM Selecting a Mobile Implementation Strategy……
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models. The accepted wisdom is that employees will tolerate a much
lower quality experience. However, this is changing. Just as mobile
devices have increased consumer experience expectations, they have
also increased employee expectations. With the advent of bring your
own device, it’s no longer enough to treat your employees as a captive
audience.
Native Device Features: How much access to native device features
does your app require?
Conclusion :
In the end, everyone knows that mobile is the wave of the future. The
three biggest companies in tech are fighting over it right now. But
unlike the web before it, mobile devices are making the user experience
important. And it’s so important that it could substantially change the
way online commerce is done. It is a rare business that can safely
ignore this for a long time.
However, mobile is also fragmented. And given the cost of building a
high-quality user experience, how do you deal with it? Expect to have to
trade off platform coverage and user experience, at least initially. Over
time, it will be able to evolve to provide a quality experience on a large
number of platforms. best android app development companies
in Riyadh But to get here efficiently, you’ll need to be intentional in
how you select your mobile deployment strategy.
Imagine how your application or product can evolve, prepare yourself
for the most likely evolutionary paths. And pay special attention to
what HTML5 and mobile web technology can offer you.

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