Business plan digital media

1. People spending less time in home & more time outside
news paper reading in morning seeing tv at night
switching channels during adds
How Companies has to reach customers?
What about day time most decisions are made?
How customers attentions can be grape?

2. BUSINESS PLAN

3. INTRODUCTION
The trend of human beings is changing as
digital aria why an outdoor advertisement can be
changed to digital?
Digital screen advertising is an audio visual
captive audience network of LCD TVs, Strategically
placed in high traffic areas where people of
identifiable demographics congregate. The TVs
attracts full viewer attention through targeted and
entertaining content.

4. TYPES

5. • Digital out-of-home refers to dynamic media
distributed across placed-based networks in
venues including but not limited to cafes,
bars, restaurants, health clubs, colleges,
arenas and public spaces.
• It includes stand-alone screens, kiosks, and
interactive media found in public places.
Digital Out Of Home

6. Non-Digital out-of-home refers to
other types of media distributed
across physical spaces. These are:
Non - Digital Out Of Home

7. Market in India

8. Operations

9. Company over view
• Only dealing with digital out home adds.
• Initial operations only in Karnataka
• Banglore, Mysore, Manglore and Hubli.
• Using 2 to 3 screens in a city.
• Space acquisition on the basis of rent.
• Every screen is covered with insurance.
• Buget 20 crores

10. DETAILS OF SCREENS
CITIES SCREENS
Banglore 5
Mysore 2
Manglore 3
Hubli 2
Total 10

11. • Mobile companies
• Insurances
• Garment’s brands
• Educational institutes
• Banks
• Computer’s companies
• Shop level companies
• Mobile network companies
AD USING CO & AGENCIES

12. – Broad coverage
– Attractive
– Low Cost
– Creativity
– Reminder
– ECO Friendly
Benefits

13. THANK YOU