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Marketing plan of PHOTOBOOK

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Marketing plan of PHOTOBOOK

  1. 1. PHOTOBOOK
  2. 2. PHOTOBOOK Marketing Plan for “PHOTOBOOK” ANDROID APP
  3. 3. PHOTOBOOK INDEX 1.EXECUTIVE SUMMARY 2.SITUATION ANALYSIS 3.GOALS 4.MARKETING STRATEGY 5.TACTICS 6.IMPLEMENTATION
  4. 4. • Social Media Application. • Let’s us virtually create a board of photos that can be shared online. • Photos can be shared permanently or temporarily. • Completely redefine your Social Media Experience. PHOTOBOOK EXECUTIVE SUMMARY
  5. 5. PHOTOBOOK
  6. 6.  World population gradually increased by 14 % in 10 years, world population was 6.5 billion in 2005 but now it is 7.4 billion  In 7.4 billion population, 3.5 billion people around 47% using the internet and only 31% ( 2.3 billion) people using smartphone 2004 2010 2014 2016 World Population (billion) 6.5 6.9 7.2 7.4 Internet Penetration 16% 30% 40% 47% Smartphone User (billion) --- --- 1.57 2.32 PHOTOBOOK
  7. 7. PHOTOBOOK Market share of all active user of social media • 1.8 billion population uses the Facebook worldwide which is 50 % of Internet user around the world. • The sum of the user base of other social media like Instagram (500 million ), LinkedIn (468 million), Twitter(320 million ), Google+ ( 300 million ), Pinterest(150 million ), Snapchat(160 million ) is almost equal to Facebook(1.8 billion) user base 1790 500 468 320 300 160 150 0 500 1000 1500 2000 Monthly active user(millions)
  8. 8. PHOTOBOOK Social Media Main industry impact Social Media site focus Demographics Facebook B2C Sharing of news content ,stories Highest uses among 45-65 , 65 % of user 25 or older Instagram B2C Sharing of news content , stories More popular among women, more popular in urban area Twitter B2B/B2C Sharing of news content ,stories Most popular among age 19-29 , Google+ B2C Sharing of news content ,stories 70 % user are mail , Pinterest B2C Sharing of interesting product /website 81% user are female Snapchat B2C Sharing of informative and entertain videos in story page 50% user are more then age 25 PHOTOBOOK B2C Sharing of Photos (Permanently or temporarily) All age groups Social Media Platform Comparison for Marketing
  9. 9. GOALS PHOTOBOOK
  10. 10. FUTURE Demographics • 80% of Pinterest users will be actually Females • Men will account for only 20% of total photos on PHOTOBOOK • Median age of at PHOTOBOOK user will be 40, however majority of active users will below 40 • 30% of all INDIAN social media users will be PHOTOBOOK users by 2020. • 60% of all PHOTOBOOK users will be INDIANS by 2025. PHOTOBOOK
  11. 11. PHOTOBOOK
  12. 12. AWARENES TRIAL PURCHASE PHOTOBOOK
  13. 13. AWARENESS • Consumers are to be made aware about PHOTOBOOK • More and more awareness about app to be made on Quora, Facebook etc. • Smart IOT based banners on Metros, Buses etc. • Advertisement in TV Channels mainly catering to females. • Women Empowerment Program in various cities across India. PHOTOBOOK
  14. 14. TRIAL PHOTOBOOK • Partner with GOOGLE to get it pre-installed on Android Platform. • Gives incentives during trial offers. • Direct mobile ads on GOOLE AdSense. • Send advertising emails for downloading trial versions. • Give 1 month or more as free subscription offer.
  15. 15. PURCHARSE PHOTOBOOK • Keep the initial prices high. • In future, gradually lower the prices down. • Give discount and offers for family pack etc. • For bulk purchases eg. for offices internal network, give more discounts.
  16. 16. TACTICS
  17. 17. PHOTOBOOK PHOTOBOOK : App that allows you share photograph with stories. BRAND : the 2 red O’s indicates photos that gives life to the stories with them. PRICE : Kept at 0.50$ initially and it will be reduced to 10 cents. INCENTIVES : bulk order, family packs are all incentivized. DISTRIBUITON : Done through GOOGLE PLAYSTORE
  18. 18. PHOTOBOOK IMPLEMENTATION
  19. 19. PHOTOBOOK • Initially, low cost Amazon Web Servers are rented out. • App is uploaded on PlayStore for downloading. • Feedback response team is set up. • Back-end and front-end developers are hired to response positively to feedbacks. • Customers Care Unit is hired to listen to listen and solve their problems. • Marketing and Talent acquisition team will be hired in the future.
  20. 20. CREATED BY Pranav Agarwal, IIT KHARAGPUR, during a MARKETING INTERNSHIP under guidance of Prof. Sameer Mathur, IIM LUCKNOW. DISCLAIMER

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