Web analytics, if made personal, can fuel
communications more timely and relevant to recipients, by providing specific behavioral insights about each individual.
Scaling API-first – The story of a global engineering organization
From Web Aanalytics To Customer Analytics
1. Web analytics, if made personal, can fuel communications more timely and relevant to recipients, by providing specific behavioral insights about each individual.
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3. Access the Individuals behind each funnel step Example: A web analytics funnel report, and the list of individuals in each funnel step, where some individuals are registered and known while others are anonymous but cookie’d. Facing the digital reality Web Analytics Funnel Web analytics provide an unparalleled, new opportunity to help. Leading innovators are already using web analytics to uncover a goldmine of insights about the interests of their prospects and customers current interests, as revealed by their individual behavior on the web. These innovators are increasing margins and profits by making web analytics personal.
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6. Facing the digital reality Mapping life cycle stages and business goals to initiatives that can be driven by personal web analytics
7. Facing the digital reality Various actionable levels of visitor identification