1. Google hangout based training
session
With Prakash

2. Know the Trainer
• Blogger since 2009
• Spiritual blogger since 2013
• Has worked on Email marketing/social media
marketing

3. Defining the blog
• Blog
• Blog address/url
• Blog post
– Microblogging/audio blogging/video blogging and
blogging that mostly refer to
• Blog author
• Blog vs websites

4. Blog
• Truncation for weblog
• Blog is generally written by one person
• Contents are arranged chronologically

5. What is blog address
• What is the address of facebook?
– www.facebook.com
• Blog address is what your user type in their
browser to access your blog

6. What is blog post?
• Each and every content that you post in your
blog is called blog post.
• Can be text, image or video
• Based on the type of content blogging are divided as
Microblogging/audio blogging/video
blogging/general blogging

7. Micro blogging
• Use of sites like twitter, tumblr
• Generally posts are very small
• In twitter each post is just 140 characters long

8. Audio blogging/ podcast
• Posts are in the audio format
• Modern radio?

9. Video Blogging
• Post are all videos
• Gained popularity along with youtube
• Our online tv?

10. Blogging
• Mostly referred type when the word blogging
is pronounced
• Content may be text/image/audio or video
• Content may be of any length

11. Blog vs websites?
Blog Website
Posts are arranged in chronological order by
date
Highly customizable
Mostly run by single person May be run by many person
Every blog is a website Not every website is a blog
Blog has personal feel and grammar is not
strict
Websites are mostly insttitutional

12. Benefits of blogging

13. Blogging builds your
online reputation.

14. It shows off your skills.

15. It improves your skills.

16. Your voice/experiences/learning
reaches to mass

17. You may
• Get popular
• Earn money

18. Who is blogging not for?
• Those who are celebrity
– Heƌe I doŶ’t ŵeaŶ ƌeal Đeleďƌity, ďut the people
who think they are celebrity and share their
everyday life (guess who might be interested? No
one!)
• Those who are emotional
– Blog is not a place to express all your sorrow and
collect sympathy

19. • Advertisers
– Who doŶ’t ǁaŶt to eaƌŶ ŵoŶey? But ďlog is Ŷot a
place where you post all sorts of advertisers
expecting someone might click them and you will
be rich
• Multi talented ones
– These multi-talented ones are actually confused
ďloggeƌs. They doŶ’t kŶoǁ ǁhat they should ďlog
about, after all they know so many things.
Eventually they share so many things that their
readers get confused.

20. Choosing the niche
• Though you may have varieties of skills, focus
one only one thing at a time if you want to be
good blogger
• Because?
– BloggiŶg is Ŷot foƌ ďloggeƌ…..it is foƌ useƌ
– i.e. write what benefits your user not what you
feel like writing

21. Getting technical
• Choosing the platforms
– Blogger:
• Free platform by google
• Easy to manage/ you can focus on content
– Wordpress:
• Free platform
• Number of themes (choose appearance)
• Number of plugins (extend features/functionalities of
your blog)

22. Decide the blog name and address
• Seems small thing but most important one
• After choosing your niche choose name for
youƌ ďlog aĐĐoƌdiŶgly, let’s keep that siŵple
and catchy
• Youƌ ďlog’s addƌess should ďe easy to
remember and totally relate to the content of
blog. If you make a blog named himalaya and
you blog about tshirt printing, people will
have hard time relating that.

23. Let’s get ouƌ haŶds diƌty
• Making your first blog
• Writing your first blog post

24. What not to do after first blog post
• Forget to recheck grammar
• Immediately share all over the media: instead
of sharing all over the media, you can share
with some of your friends and gather their
feedback. It is recommended that you write
atleast 7-8 blog posts before you share in
social media so that people who come to your
blog and like an article will have some other
posts to engaged to.

25. Become better at posts

26. A good blogger is a good reader
• Who here reads blogs?
– What sort? (hobbies, professional, etc)
– How do you find them?
– Hoǁ do you kŶoǁ ǁhat’s posted oŶ theŵ?
– How do you read them (how long, how much etc)
– What makes a good blog?
• Everyone: what sort of blog would you like to
read? How would you read it?

27. Tip 1: Write for readers
• Write for your readers
– i.e. know how your blog benefits your readers
– From previous discussion we remember that, we
read what gives us some knowledge or is usefuls
to us

28. Tip2: Read more for inspiration
• WaŶt to ǁƌite a ďlog ďut doŶ’t kŶoǁ ǁhat to
write?
– then you should ƌead otheƌ’s blog.
• Why?
– might provoke thoughts for you to write about
aŶd liŶk to iŶ youƌ oǁŶ ďlog…

29. Tip 3: Consistency
• Be consistent in terms of
– What you write on (niche)
– Frequency you post (schedule)
• Decide your niche at first and always write on
same thing
• Frequency is very very very important aspect.
Choose how many posts you want to write &
stick to the schedule.

30. Planning a post!

31. What to post about?
• For your intended blog, jot down at least TEN
ideas for posts:
– Titles
– a brief note of what each one might include
– Category and Tags
• Review these: are they too large? can you
break each one down into more posts or
suggest other takes on them?

32. Types of Post
• You could vary between:
– Instructional tips and how-to
– Explanation and information
– Advice and problem-solving
– Editorial commentary on a news story
– Account of an event e.g. conference
– Some ideas in draft for discussion
– A review of an article or book
– Top ten list
– A series of posts on a topic

33. Choose your blogging style
• Are you writing poem/story? Suggestion or
descriptive article?
• Do you want to be authorative?

34. Practising your style
• Now you have topic, type and style
• Take one of your ten ideas for a blog post
• Write 300 words in a suitable style and tone
• See what others think – is it engaging and
accessible? (try reading it aloud as if you were
chatting to someone)

35. Lengths of posts
• Why is decision about blog length even
necessary?
– People have short attention span
– They skim the content
• Short articles: keep that to minimum 300
• Detailed of about 800 words
• Descriptive of 2000-5000 words
– Tip: insert images in between to keep
readers engaged

36. Length of post (contd.)
• Do not worry about the length of the article as
long as it conveys the point. Of course, the
fewer words you use, the better.
• There are very few people who read very long
posts, so focus on short and sweet articles

37. Betterment tips
• Start the article with a short sentence, not
more than 8 words.
• Avoid long sentences. Instead break the
seŶteŶĐes as ŵuĐh as possiďle ďut doŶ’t
overdo that again.
• Edit your old articles, you will know that some
part of them are really useless.

38. Professional tips
• Be original
• Always use a photo or snapshot
• Describe images
• Spell Check
• Credit the sources (this shows research you have
done for writing your post, which increases
readers trust in you.)
• DoŶ’t use Đyďeƌ laŶguage:
you-u....

39. Rising To Popularity!

40. What is popularity in blogging?
• More people read your blog
• It is shared more often in social media
• People remember your domain name
• You appear more often in search engines

41. What are all these related to?
Traffic!

42. Sources of traffic
• Returning visitors
• Personal referral
• Social networking sites
• Search engine

43. Equation of traffic
• Content + marketing = traffic
• traffic+ satisfaction=more traffic
+
Search Engine Optimization (SEO)
• Search engines love social sharing
• Write seo optimised articles

44. Social media marketing
• Well planned social media marketing
Twitter:
• Follow other people from same niche
• Contact them more often( you may not be replied but if
by chance they once share you, traffic will boom)
Facebook:
• Maintain a separate page for your blog
• Similarly focus on other social medias
• Keep all social media widgets in
your site

45. Your Presence in Blogosphere
• CoŵŵeŶt fƌeƋueŶtly oŶ otheƌ’s ďlog
• Follow more popular blogs on your niche
• Guest blogging
– If you want to alllow guest blogging in your site
then please have some guidelines written for
theŵ so that you doŶ’t haǀe to go thƌough ŵaŶy
crappy posts before selecting them
• Allow others to follow you

46. Email Marketing
• Targeting email of your potential customers
• Start collecting email id of your readers from very
beginning, if you are serious about blogging.
• You can offer some free stuffs in exchange of
their email ids
– Please make sure you have authority over what you
share
– You may also write book and share that
– For me I collect them via blogging trainings
• Services like aweber, mailchimp helps you in
email marketing by allowing you track
the responses

47. Benefit of all these marketings
• If you start a new venture you can easily reach
to these people
• Moƌeoǀeƌ you ǁoŶ’t haǀe tough tiŵe haǀiŶg
returning visitors
• Your readers who want to come back to your
blog again wont need to remember your
doŵaiŶ Ŷaŵe…afterall there are so many of
them

48. Traffic is there! Now what?

49. • If you have done your basics right then your
blog is now ready to earn some real money
• A well targeted blog has a audience who may
be willing to buy what they suggest or write
about
• They already know potential sponsors and
now can approach them

50. Thank You