The Take Back The Tech campaign is a 16-day global campaign that aims to address the intersection of violence against women and information and communication technologies. The campaign calls on all users, especially women and girls, to take control of technology in order to end violence against women. It seeks to create digital spaces that protect everyone's right to freely participate without harassment. Since 2006, local Take Back The Tech campaigns have occurred in over 30 countries through actions like digital storytelling, blogging, and connecting online and offline activism. The campaign provides resources and a collaborative space for participants to share strategies and materials.

1. www.takebackthetech.net

2. [Embed the Take Back The Tech! Campaign video as the first slide, to introduce the campaign and issue
http://www.takebackthetech.net/create/video/what-can-you-do-end-violence-against-women-take-back-tech]

3. Take
with
Back The Tech! starts
a basic premise:
• Information and communications technology are
feminist issues
• Communication rights, such as the right to
information, expression and privacy, are critical
components of the women’s rights agenda

4. What is Take Back The Tech?
• A collaborative 16 days of activism against
gender-based violence campaign
• A call to every user – especially grrls and women –
to take control of technology, and use them
creatively and strategically to end violence against
women.

5. Why Take Back The Tech?
• To create digital spaces that protects everyone’s right
to move freely and participate in equally, without
harassment or threat to safety (echoing “Take Back The
Night” campaigns).
• To realise our rights to shape, define, participate, use
& share knowledge, information and ICTs.

6. Why Take Back The Tech?
• To address the intersections between
communication rights and women’s human rights,
especially violence against women.
•To recognise women’s historical and critical
participation and contribution to the development of
ICTs.

7. In 2006…
APC WNSP initiated Take Back The Tech, & collaboratively built this actionbased campaign with partner organisations and many, many individuals
& collectives in different parts of the world who shared their knowledge,
energy and ideas in shaping the campaign and by taking action.
Since it began, local Take Back The Tech! campaigns have taken place in more
than 30 countries, including in Brazil, Canada, Rwanda, Pakistan, Uruguay,
Mexico, Philippines, Malaysia, Germany, South Africa, Bangladesh, United
Kingdom, United States, The Congo, Cambodia, Argentina, Spain, Bosnia and
Herzegovina and more.
Countless blog posts, tweets, print screens of campaign banners all over the
worldwide web and other forms of online content dissemination have
taken place in support of the campaign

8. Actions taken:
Digital
Postcards
“If I had…
I could…”
Shaping
collective
visions of
technology
free from VAW

9. Ka-BLOG!
16 days of
blogging on VAW
Connecting
content producers
Changing
discourse and the
landscape or
internet content.

10. Viral
transmission of
ideas
Idea & practice
translated, adapted,
and spread through
visual vocabulary
and icons.

11. Connecting
online with
offline
Connecting online
action with offline
activism, and
amplify offline
activism through
online platforms and
channels.

12. Telling
digital
stories
Violence against
women
survivors take
control of
technology, and
speak their own
stories

13. Local
campaigns
Supporting local
advocacy priorities
on women’s rights,
gender-based
violence &
communication
rights

14. Communications & campaign strategy
• Daily actions
•
•
•
Explore, learn and play with technology and use it for activism
Think about connections between violence against women and ICTs
Making it simple & do-able – everyone communicates in some way,
everyone can take action
• Making the connection between online and offline
•
•
•
Visual language of campaign
Joining the dots between representation, information and social
change.
Linking online action with offline spaces, and offline action with online
spaces.

15. Support for your campaign:
•
•
Information and resources: about the issue, strategies & how to be safe
online
Campaign kit: how to organise, talk about and spread your campaign
Design, visuals and multimedia: download, use, adapt, create & share
Collaborative online campaign spaces & collective ownership:
campaign website to share your campaign activities & materials, and join our
mailing list!
Connect and grow the campaign: shared identifiers, add your campaign
or find a local campaign near you!
Sharing stories, ideas for action, materials and strategies
•
Email: ideas@takebackthetech.net
•
•
•
•

16. www.takebackthetech.net