Global Business Strategy Simulation. Vision and Mission Reason for failure Key Learning

1. ANKIT MALHOTRA- GSEP13CMM021
ARYAN BHOJNAGARWALA - GSEP13CMM022
MUDIT UPMANYU- GSEP13IT007
OBIE GEORGE- GSEP13GLSCM052
PRAJAKTA TALATHI- GSEP13CMM031
Jubilant Kamara

2. Vision
“To build a sustainable customer base in growing
markets by providing quality cameras at moderate rates.”

3. Mission
“To be the recognized leader in providing integrated
solutions to meet each customer's quality imaging
needs.”

4. Overview of Company Strategy
(30%)
•Less focus on
marketing
•More Technical
support
(20%)
•Focus on giving
promotions
•Competitive pricing
(40%)
•Huge investment in
Technical support
•Focus on
promotions
(10%)
•Lowest sales
•Focus on
marketing
strategy

5. Failure of Strategy
 Rigidity on strategy – No consistent focus on competitors’
analysis
 Did not invest much in technical support initially
 Administrative cost were also not taken into account
 The simulation started with a price war, and our company was
not initially ready to lower the prices for the quality products
 Too much competition in the entry level due to the price
factor

6. • Low prices of
competitors
• Initial low exposure to
markets due to ​less
retailers
• Increase demand in
own market
• Modification of
strategy as per market
• Lack of adaptation
with the changing
market trends
• Less ROE
• Inaccurate forecasts
• No Competitors’
analysis
• Quality product
• Good Technical
Support
• High Warranty and
Promotions
Strength Weakness
ThreatOpportunity

7. Entry-Level and Multi-Feature pricing
comparison
Entry-Level pricing vs. P/Q rating
Multi-Featured pricing vs. P/Q
rating

8. Key Learning

9. Never Completely rely on projections
 Demand was expected to grow in own markets of
Europe and Asia without much promotions as the we
had the largest sales.
 More Marketing budget put to Markets where sales
were less ( Inelastic Marketing Cost)

10. Aggressive Approach
 For the first four years, we invested heavily on
Marketing.
 Tried to grab huge portion of market share ignoring the
fact that it is highly competitive market.
 Offered relatively more Discounts, Promotions to woo the
customers

11. Be aware of Competitors’ Strategy
 Pricing forecast
 Product Quality
 Target Market
 Technical and R&D investments

12. Technical Support
 Customers are oriented to buy products with better
technical support in their geographical area.
 Customer service increases the customer satisfaction and
the credibility of the product within the market.

13. Image Rating
 Image rating is the byproduct of the net revenues
 Acquiring better image ratings help in getting strong
hold in the market
 Image rating also helps in sustainability of the
organization

14. Learning on Business Front
 Never compromise on Quality
 Its better to produce/dispatch a little more than the
demand than to stock out
 Change according to the market , NEVER be RIGID!!
 Learn from others mistakes!!
 Use Competitive Intelligence Report to locate specific
issues and tackle

15. Learning on Business Front
 We could’ve been more aggressive to utilize debt
financing in the first few rounds
 It was not easy to maintain good credit rating while
be aggressive enough to utilize the debt

16. Learning on Personal Front
 Relationship building
 Team management
 Overcoming location barriers
 Time Management
 Calm and Patience
 Communication skills
 Knowledge growth
 Decision making

17. Learning on Personal Front
 Gained competence in analyzing and comprehending
statistics, operating reports, financial statements,
intelligence reports and benchmarking data

18. Thank You