Why should you consider a career in marketing and what skills will make you successful?

1. Marketing: Why pursue it
and skills critical to your success?

2. Look around and you’ll notice…
• Product brands
• Service brands
• Events and shows as brands
• People brands
• Destination brands
We live in a world enveloped by brands

3. Good
Excited
Confident
Successful
Useful
And much more!
Brands make us feel…

4. But generating a positive emotion can’t
be your reason to become a brand-builder

5. The BIGGEST reason to become one is
because this planet needs you to

6. It needs people who have the POWER
to change the world and the HUMILITY
to not be arrogant about it

7. Who can TRANSFORM the way people
think, feel and behave for the better

8. But before you decide to take the plunge,
you might want to take a look at some key
TRAITS that make certain marketers stand out
and be leaps ahead of others

9. 1. An intuitive ability to understand HUMAN
PSYCHOLOGY and CONNECT with people of
all ages
• This is very helpful because most powerful brands work
on deep human insights
• That is why they have the ability to move us
• Think brand Harley Davidson, Zara or facebook and the
way they impact us

10. 2. An openness to being PROVEN WRONG
• It is one thing to understand people, quite another to
believe that you know it all
• Consumer research can often contradict your
hypotheses and you must be willing to accept it, in
order to make the right decisions at work

11. 3. The ability to be hands on with NUMBERS
• All kinds of data need to be looked at and analyzed, by
a marketer
• Production, costs, sales figures, brand evaluation
metrics and so on
• So make sure you’re not a number-hater, if you’re
seriously considering a career here

12. 4. An eye for good DESIGN
• We live in a highly visual world today and most brands
need to deliver visual experiences and not just stop at
product or service promises
• This is where the aptitude to judge good design from
bad and visualize the unconventional, come in handy

13. 5. The ability to connect brand-building with
SALES
• The point of your being in this profession is not just to
make fancy advertising campaigns but to draw
consumers in, to buy more of your brand
• No budding marketer should think that just because
they are in marketing, they can leave ‘selling’ to
someone else

14. 6. The desire to constantly EVOLVE
• Just as you wish to continue improving as a
person, your brand also needs to
• Else competition will eat it up in no time and
consumers will be more than willing to ‘check out’
another option
• Think Kodak and its failure to keep pace with digital
imaging versus L’Oreal’s strategy of constantly bringing
out innovative personal care products

15. The 6 Traits of a Successful Marketer
1. Understand human psychology and connect with
people easily
2. Open to being proven wrong
3. Hands-on with numerical data
4. Good design sense
5. Connect brand-building to sales
6. Desire to constantly evolve

16. Finally, there are 3 attributes that form the
BUILDING BLOCKS to your growth
Being…
a. Self-driven
b. Persistent
c. Great at communicating your thoughts

17. That’s all.
Tools, techniques, jargon, new media can all be
learnt.
As long as you have these traits and building
blocks,
then no one can stop you from becoming the next
GREAT MARKETER of this century!

18. Agree?
Disagree?
Useful or Useless?
Please do share your comments below