In this presentation, David explains the term 'content monetisation', he also describe the principles and practices that support effective content monetisation. For this talk, David introduces a model for building and developing those platforms.
5. Introduction
Core content monetisation principles:
● Get people to your content
● Give people a great experience
● Entice people to do whatever it is you
want them to do
● Learn how to do all this better and faster
next time
12. ● Ads are ephemeral
● Ad platforms make all the money
● Ads worsen user experience
● What is happening (and what could
happen) with data is really scary and
ads are a big part of that
Ads
34. Practices
“YouTube makes 37% of internet traffic
on mobile. Its AI is responsible of 70% of
views, by computing recommendations
So *one* AI is responsible for >25% of ALL
internet traffic on mobile”
Guillaume Chaslot @gchaslot
https://twitter.com/gchaslot/status/1110184429400571905?s=12
64. The model
For your clients:
● Tangible benefits for everyone
● Faster experience/intelligence cycle time
means higher intelligence quality for them
● Higher experience quality for their clients
● A process with a visible roadmap
65. The model
For you, the agency:
● To help understand a client’s
requirements and maturity
● To help your clients be heroes
● To look for more commercial opportunities
● Make pragmatic assessment of several
options