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David lockie - PACE: future, now.

David lockie - PACE: future, now.

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Our director and founder, David Lockie gave a talk on what value transfer really is and how you need both data and digital experience. With the help of Fx Digital, there was also a live demonstration using Amazon's Alexa to edit in Wordpress using the new Gutenberg editing experience.

Our director and founder, David Lockie gave a talk on what value transfer really is and how you need both data and digital experience. With the help of Fx Digital, there was also a live demonstration using Amazon's Alexa to edit in Wordpress using the new Gutenberg editing experience.

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David lockie - PACE: future, now.

  1. 1. Future, now. David Lockie - PACE - 28th Nov 2018
  2. 2. Future, now. Credit:https://twitter.com/TheMichaelMoran/status/1044931037887975425
  3. 3. Credit:https://twitter.com/_Astro_Nerd_/status/1043487531784962048
  4. 4. Credit:https://www.youtube.com/watch?time_continue=2&v=y5bktGGkd9w
  5. 5. Credit:https://gfycat.com/gifs/detail/plushclumsyhuemul
  6. 6. “Toast” Future, now Credit:https://www.sanrio.com/pages/mmlm
  7. 7. Credit:https://www.youtube.com/watch?v=f-NIAUhU2E0
  8. 8. Credit:https://www.youtube.com/watch?time_continue=2&v=y5bktGGkd9w
  9. 9. Credit: https://www.popularmechanics.com/technology/robots/a18552083/boston-dynamics-bot-door-test-interru pted/
  10. 10. Time travel? Future, now Credit:https://www.awesomestories.com/asset/view/Legendary-Runner-of-Marathon-Pheidippides
  11. 11. Things are getting better Future, now
  12. 12. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts
  13. 13. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts
  14. 14. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts
  15. 15. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts
  16. 16. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts
  17. 17. Future, now And it’s only going to get more ...
  18. 18. Can you compete? Credit:https://www.flickr.com/photos/99781513@N04/13909017026
  19. 19. Credit:https://twitter.com/gselevator/status/887023115288576000?s=12
  20. 20. What’s your plan?
  21. 21. What’s your plan? If you cannot outspend your competitors, then:
  22. 22. What’s your plan? outwork outcare outgive outsmart outlove outlisten outeducate outplan outshare outrisk outinnovate outservice outtrain outinspire outhustle outpraise outpromise outrespect outdream —Seth Godin
  23. 23. Media thinking There are three ways to pay...
  24. 24. Media thinking Money
  25. 25. Media thinking Money Data
  26. 26. Media thinking Money Data Attention
  27. 27. Every organisation, a media organisation Credit:https://www.flickr.com/photos/99781513@N04/13909017026
  28. 28. Old Red Bull Photo credit: https://www.flickr.com/photos/nattu/3081506471 Photocredit:https://www.flickr.com/photos/nattu/3081506471
  29. 29. New Red Bull Photocredit:https://www.redbull.com/us-en/the-space-jump-that-shook-the-world
  30. 30. What Red Bull stands for is that it “gives you wings…,” which means that it provides skills, abilities, power etc. to achieve whatever you want to. Red Bull CEO Dietrich Mateschitz Photocredit:https://knqr.com.au/dietrich-mateschitz/
  31. 31. Content everywhere Credit:https://medium.com/@codymay/digital-dopamine-pt-1-f636d36fdfde
  32. 32. Content NOW! Credit:luke-chesser-22248-unsplash
  33. 33. Positive feedback loops Number of ducks running A duck’s decision to run ALARM + +
  34. 34. Videocredit:https://twitter.com/garrows/status/1065217184643768320
  35. 35. Engine of value Engine of value Data ExperienceCONTENT + +
  36. 36. Engine of value Frictionless identity EFFICIENT COMPLIANTSECURE OPTIMISEDDECENTRALIZED
  37. 37. Engine of value "Amateurs talk strategy, professionals study logistics" General Omar Bradley Credit:https://da.wikipedia.org/wiki/Omar_Bradley
  38. 38. Predictive digital experience Engine of value
  39. 39. OK but how? Credit:https://www.aiesec.in/wp-content/uploads/2018/08/blowmind.gif
  40. 40. +
  41. 41. =
  42. 42. Digital superpowers Credit:https://www.wallpaperup.com/446578/Comic_marvel_characters_superhero_book_entertainment.html
  43. 43. Digital is a practice not a project Digital superheroes
  44. 44. Credit:https://twitter.com/amyhoy/status/1000441490894675969
  45. 45. Digital is pragmatic On pragmatism
  46. 46. Credit:https://imgur.com/r/gifs/fBP9HYG
  47. 47. On pragmatism WordPress is pragmatic
  48. 48. Integrations
  49. 49. Agility On pragmatism
  50. 50. Agility + Pace On pragmatism
  51. 51. On pragmatism Agility + Pace = ROI
  52. 52. On pragmatism "Tools are an extension of ourselves. Tools make you more effective. They are ego enhancing. Ask any good carpenter how he feels about a really good tool. We enhance our feelings of self-worth if we have good tools." - Karl Marlantes Credit:http://vietnamwarera.com/post/157162691008
  53. 53. On pragmatism "You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever." - Steve Jobs Credit:https://startse.com/noticia/apple-como-uma-empresa-de-amigos-se-tornou-maior-do-mundo
  54. 54. Welcome to Gutenberg On pragmatism
  55. 55. Alexa, can you integrate WordPress with an Alexa device? On pragmatism
  56. 56. Alexa, how easy is it to update the content Alexa is using? On pragmatism
  57. 57. “One of the things that convinced me to choose Pragmatic was the company’s transparent and straightforward approach.” Chris Windebank - Bacardi’s IT Director, Global Marketing. What the people say “It’s a pleasure to work with Pragmatic. Together we are producing a fine service for Sage and our customers.” Mike Tamburrino - Global Web Operations Lead at Sage.
  58. 58. Engine of value Engine of value Data ExperienceCONTENT + +
  59. 59. Future, now Credit:https://twitter.com/TheMichaelMoran/status/1044931037887975425 Thank you and I’d love to take your questions Follow /pragmaticweb

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