2. What is Advocacy..
Advocacy has originated from a Latin word: ‘Ad’ means on
‘behalf of’; ‘voca’ means ‘to express / talk’
It can be defined as..
a deliberate planned and sustained effort to advance an
agenda for a change.
Advocacy consists of…
organized efforts and actions that use the tools of democracy
to establish and implement laws and policies so as to create a just
and equitable society. These tools include lobbying, negotiation,
bargaining, mass mobilization, civil action (including civil
disobedience), court actions and holding of elections.
3. Why Advocacy..
To strengthen democracy and inculcate in society, the values of the
Indian Constitution
Freedom Equal Rights, Equal Justice and Equity
Development of society, progress and change society
Equity, Freedom and Brotherhood
Social, Economic, Cultural and Political change
To empower the Marginalized
– the voice of the voiceless, and influence policy decision.
– Influence policy change, policy and implement policy.
– Disseminate information about Policies, Programmes:
– Enhance skills in people
– Government agencies and schemes.
4. Characteristics of Advocacy
Questionnaire
demands in political domain
Voice against exploitation, injustice
Empowerment of the marginalized
Pro-people policy demand
Enhance peoples’ strength
Develop relevant strategy
5. Success of Advocacy depends on
Skills
Experience
Detailed study
Knowledge of laws
Vision Skills
Vision Information Media
Ability to mobilize people
6. Steps for preparation…
1. Identify Issue – define the question – Long / Short Term
2. Gather Information:
a. Related laws regarding issues
b. G.R. or Government policy
c. Others like Minded Individuals / N.G.O.s
d. Relevant Government Officials / Departments
3. Plan of Action
4. Involvement of Media:
a. Relationship with press
b. Press Conference / Press Release.
Cntd..
7. 5. Meeting the Government Officers:
a. Make Friends
b. Speak to the Point
c. Don’t be Emotional
d. The fight is not against person, but position
6. Meetings Elected Representatives:
a. Village Level
b. District Level
c. State Level
a. Make Friends
b. Be focused on few points
c. Listen carefully.
