Property Portal Watch Barcelona Conference Agenda (2014)

1. Version
2.0
30
September
2014
3
Agenda
–
Wednesday
1st
October
Time
Topic
Speaker
Overview
Noon
–
13:00
Registration
13:00
–
13:15
Kick
Off
Simon
Baker
–
Executive
Chairman,
Property
Portal
Watch
Overview
of
the
3
days
and
housekeeping
13:15
–
14:00
Global
Trends
in
the
Property
Portal
Industry
(Presentation)
Simon
Baker
–
Executive
Chairman,
Property
Portal
Watch
An
in
depth
look
at
the
trends
impacting
the
global
property
portal
industry
by
Simon
Baker,
the
founder
of
Property
Portal
Watch,
the
former
CEO/MD
of
the
REA
Group,
the
former
Chairman
of
iProperty
Group
and
a
serial
investor
in
the
property
portal
industry
14:00
–
14:30
Horizontal
vs.
Vertical
Sites
–
Who
Wins?
(Presentation)
Guido
Grinbaum
–
CEO
and
Founder,
Dridco
(Argentina)
Dridco
runs
property
(Zonaprop),
cars
and
jobs
vertical
portals
throughout
South
America.
Each
and
every
day
it
comes
up
against
strong
competition
from
Naspers,
Schibsted
and
eBay
–
all
of
which
are
horizontal
sites.
The
competition
is
tough
and
the
jury
is
still
out
on
whether
the
horizontal
plays
will
win
or
whether
the
pure
vertical
plays
will
be
the
ones
to
continue
to
thrive.
Guido
Grinbaum
is
the
founder
and
CEO
of
Dridco
and
will
discuss
what’s
happening
in
Sth
America
and
who
is
winning
the
horizontal
vs.
vertical
game.

2. Version
2.0
30
September
2014
4
Time
Topic
Speaker
Overview
14:30
–
15:00
Insights
From
Around
the
Property
Portal
World
(Presentation)
Javier
Ortiz
–
COO,
Mitula
(Spain)
Mitula
is
one
of
the
leading
providers
of
traffic
to
property
portals
around
the
world.
Operating
in
37
countries,
Mitula
has
over
100
million
real
estate
listings
and
over
30
million
visits
each
month
to
its
real
estate
sections.
Running
a
business
of
this
scale
allows
Mitula
to
have
unique
insights
in
to
what
is
happening
around
the
property
portal
world.
In
this
session
the
Mitula
team
will
share
unique
observations
as
to
what
is
happening
in
the
property
portal
world.
15:00
–
15:45
Networking
Break
15:45
–
16:15
How
the
General
Classified’s
Site
Blocket
is
Successfully
Taking
on
Hemnet,
the
Market
Leader
in
Sweden
(Presentation)
Marcus
Surten
–
Blocket
(Sweden)
Hemnet
has
long
been
the
leader
in
the
Swedish
property
portal
market.
Recently,
Blocket,
the
Schibsted
owned
general
classifieds
site,
has
taken
on
Hemnet
and
is
giving
it
a
run
for
its
money.
In
this
session,
Marcus
Surten
from
Blocket
will
discuss
how
they
have
approached
taking
on
Hemnet
and
the
positive
results
that
they
are
having.
16:15
–
16:45
Winning
the
Italian
Market
–
How
Immobiliare
Became
the
Market
Leader
(Presentation)
Silvio
Pagliani
–
Founder,
Immobiliare
(Italy)
For
a
long
time
the
REA
Group’s
casa.it
was
the
leader
in
the
Italian
market.
However
over
the
last
2
years,
immobiliare.it
has
caught
up
and
overtaken
casa.it
to
become
the
clear
leader
in
the
Italian
market.
This
session
looks
at
how
immobiliare.it
took
on
and
won
the
Italian
market.
16:45
–
17:15
Smart
Ways
to
Manage
Data
Feeds
(Interview)
Samuel
Papon
–
International
Business
Development
Manager,
UbiFlow
(France)
Data
feeds
(and
listings)
are
the
lifeblood
of
any
property
portal.
For
most
portals,
they
have
multiple
data
feeds
coming
in
and
sometimes
heading
out.
Traditionally
property
portals
built
tools
internally
to
manage
these
feeds
and
the
complexity
associated
with
them.
However
today
there
are
a
range
of
tools
that
help
portals
manage
these
feeds.
In
this
session
the
team
from
Ubiflow
will
discuss
how
they
are
approaching
helping
property
portals
better
manage
their
data
feeds.

3. Version
2.0
30
September
2014
5
Time
Topic
Speaker
Overview
17:15
–
17:45
Future
Directions
for
Portals
(Panel
Discussion)
Christophe
Rousseaux
–
CEO,
Immoweb
(Belgium)
Shaun
Di
Gregorio
–
Founder,
Frontier
Digital
Ventures
(Malaysia)
It
is
time
to
dust
off
the
crystal
ball
and
look
at
the
future
of
property
portals
around
the
world.
This
panel
discussion
will
look
at
what
2015
and
beyond
could
hold
for
property
portals.
17:45
–
18:00
Day
1
Wrap
Up
Simon
Baker
–
Executive
Chairman,
Property
Portal
Watch
20:30
onwards
Drinks
and
Light
Dinner
Venue
Sagardi
1881
Plaça
de
Pau
Vila,
3,
08003
Barcelona,
Spain
Sponsored
by
Property
Portal
Accelerators
and
Transmit

4. Version
2.0
30
September
2014
6
Agenda
–
Thursday
2nd
October
Time
Topic
Speaker
Overview
09:15
–
09:30
Introduction
Simon
Baker
–
Executive
Chairman,
Property
Portal
Watch
Overview
of
the
day
09:30
–
10:00
What
the
Future
May
Hold
and
How
It
Can
Impact
Your
Business
(Presentation)
Special
Guest
Speaker
Gary
Whitehill
–
Futurist
(USA)
It
doesn’t
matter
if
you
are
a
billion
dollar
property
portal
business
or
a
start
up
launching
your
first
site,
understanding
macro
trends
in
the
online
world
will
help
you
shape
the
future
of
your
business.
Gary
Whitehill
is
not
from
the
property
portal
world
however
he
is
a
futurist
who
helps
companies
around
the
world
understand
the
macro
trends
in
society
and
how
they
can
impact
their
businesses.
10:00
–
10:30
Investing
in
Emerging
and
Early
Stage
Markets
–
What
Investors
Look
For
(Interview)
Shaun
Di
Gregorio
–
Founder,
Frontier
Digital
Ventures
(Malaysia)
All
property
portals
go
through
capital
raising
whether
it
is
initial
funds
to
bring
a
business
plan
to
life
or
funds
to
accelerate
growth.
Shaun
di
Gregorio
has
been
on
both
sides
of
the
transaction
–
one
as
the
former
CEO
of
the
iProperty
Group
and
the
other
as
an
investor
with
Frontier
Capital.
This
session
looks
at
the
how
investors
make
decisions
to
invest
in
a
particular
portal
and
also
how
a
portal
should
position
itself
for
investment.

5. Version
2.0
30
September
2014
7
Time
Topic
Speaker
Overview
10:30
–
11:00
Unlocking
the
Real
Value
of
Floor
Plans
(Presentation)
Jeroen
Bekkers
–
CEO,
Floorplanner
(Netherlands)
While
portals
around
the
world
promote
visitation
as
the
measure
of
success,
it
is
really
time
on
site
that
provides
the
advertiser
with
the
greatest
value.
One
way
in
which
time
on
site
can
be
increased
is
through
having
a
more
engaging
presentation
of
the
listing
–
both
on
a
traditional
site
and
on
mobile
devices.
This
session
looks
at
how
floor
plans
have
the
capacity
to
open
new
ways
for
the
homebuyers
and
advertisers
to
interact
resulting
in
greater
engagement
with
the
listing.
11:00
–
11:45
Networking
Break
11:45
–
12:15
Lamudi
–
How
They
Are
Taking
on
Emerging
Markets
and
What
They
Are
Learning
Along
the
Way
(Presentation)
Paul
Hermann
–
CoFounder,
Lamudi
(Part
of
Rocket
Internet)
(Germany)
Last
year
the
German
based
Rocket
Internet
decided
to
take
on
the
property
portal
world
and
rolled
out
the
Lamudi
brand
to
30
emerging
and
early
stage
markets.
The
last
12
months
have
seen
the
Lamudi
business
make
strong
progress
and
even
take
leadership
in
some
markets.
This
session
will
discuss
how
the
Lamudi
team
is
taking
on
the
world,
what
success
they
have
already
had
and
what
lessons
they
are
learning
along
the
way.
12:15
–
12:45
Competing
Against
Up
Starts
–
The
View
from
a
Market
Leader
in
an
Emerging
Market
(Interview)
Imran
Ali
Khan
–
CoFounder
and
CEO,
Zameen
(Pakistan)
Zameen
is
the
market
leader
in
Pakistan.
While
it
is
well
financed
and
has
first
mover
advantage,
it
is
coming
under
attack
from
a
number
of
new
competitors.
This
session
will
look
at
how
Zameen
became
the
Pakistani
market
leader
and
how
it
is
fending
off
a
range
of
new
market
entrants.
12:45
–
13:15
Vacation
Rental
Sites
–
The
Opportunities
and
Challenges
of
Running
Them
(Interview)
Oriol
Blasco
–
Founder,
Migoa
(Spain)
Everyone
has
heard
of
AirBNB
and
HomeAway
however
there
are
hundreds,
if
not
thousands,
of
smaller
vacation
rental
sites
operating
around
the
world.
In
fact,
some
of
these
are
owned
and
operated
by
traditional
property
portals.
This
session
discusses
the
opportunities
and
challenges
in
running
a
vacation
rental
site
including
the
importance
of
technology,
legal
challenges
of
peer
to
peer
and
how
these
sites
make
money.

6. Version
2.0
30
September
2014
8
Time
Topic
Speaker
Overview
13:15
–
14:30
Lunch
14:30
–
15:00
The
Impact
of
Mobile
in
Emerging
Markets
and
How
One
Portal
is
Capturing
the
Opportunity
(Presentation)
Gabriel
Gruber
–
CEO,
Properati
(Argentina)
We
all
know
the
mobile
is
the
way
of
the
future.
Sites
such
as
Zillow
have
significantly
greater
than
50%
of
all
their
traffic
coming
from
mobile
devices.
The
same
can
be
said
for
the
emerging
markets
of
Eastern
Europe,
Latin
America
and
Asia.
Properati,
an
Argentinian
based
LATAM
portal
is
investing
heavily
in
mobile
technology.
Gabriel
Gruber,
the
CEO
of
Properati,
will
share
how
they
are
approaching
the
mobile
challenge.
15:00
–
15:30
Responsive
Design
–
Nice
to
Have
or
Must
Have?
(Presentation)
Yossi
Amar
–
Business
Architect,
propertyfinder.ae
(UAE)
More
and
more
consumers
are
accessing
mobile
sites
rather
than
the
traditional
desktop
based
site.
The
question
for
all
portals
is
how
to
design
their
site
to
get
the
most
from
mobile
technology.
One
clear
option
for
developers
and
designers
is
to
implement
responsive
design.
This
session
looks
at
the
pro’s
and
con’s
of
this
approach.
15:30
–
16:00
Data
Security
–
How
Portals
Are
Protecting
Themselves
from
Scrapers
and
Hackers
(Presentation)
Rami
Essaid
–
CEO
and
Founder,
Distil
Networks
(USA)
A
portal’s
listings
are
its
lifeblood.
If
you
have
the
market
covered
in
terms
of
listings,
then
consumers
don’t
need
to
look
anywhere
else.
For
most
portals,
this
involves
spending
a
lot
of
time
working
with
agents,
developers
and
brokers
to
build
their
listing
database.
However
the
more
listings
you
have,
the
more
you
are
a
target
for
site
scrapers
and,
of
course,
hackers.
This
session
looks
at
how
portals
are
protecting
themselves
from
scrapers
and
hackers.
16:00
–
16:45
Networking
Break
16:45
–
17:15
Monetizing
the
Brazilian
New
Homes
Developer
Market
(Interview)
Brian
Requarth
–
Founder
and
CEO,
VivaReal
(Brazil)
Being
third
to
the
market
doesn’t
mean
the
game
is
over.
Zap
and
Imovelweb
launched
at
the
end
of
the
90s.
VivaReal
entered
Brazil
in
2010
and
in
under
5
years
(and
less
investment
than
both
other
players)
they
are
now
the
co-­‐leaders
in
the
Brazilian
market
in
terms
of
visits.
This
session
looks
at
the
VivaReal
story
and
in
particular
how
VivaReal
is
monetizing
the
new
home
developer
market.

7. Version
2.0
30
September
2014
9
Time
Topic
Speaker
Overview
17:15
–
17:45
Tackling
the
Russian
New
Homes
Developer
Market
(Presentation)
Stephen
Inscoe
–
Founder
and
CEO,
Idinaidi
(Russia)
Idinaidi’s
goal
from
the
outset
was
to
build
the
most
comprehensive
and
reliable
listing
database
in
Russia.
An
important
part
of
that
database
is
the
new
homes
developer
listings.
This
is
very
important
in
the
large
and
fast
moving
Russian
market
where
there
are
significant
new
home
developments
being
built.
Stephen
will
present
the
strategy
of
how
Idinaidi
is
targeting
developers,
the
products
being
used
and
the
results
being
achieved.
17:45
–
18:15
CoStar
and
Commercial
Property
Portals
–
What
They
Have
Learned
(Interview)
Giles
Newman
–
Managing
Director,
CoStar
Group
Europe
(UK)
Commercial
property
portals
are
the
lesser
known
sibling
of
traditional
property
portals
and
often
not
on
the
discussion
agenda.
However,
as
LoopNet
in
the
US
and
RealCommercial
in
Australia
have
shown,
there
is
significant
revenue
to
be
made
from
this
segment.
CoStar
is
one
of
the
leading
players
in
the
commercial
property
information
market
and
this
session
looks
at
how
they
are
approaching
melding
information
solution
with
occupier
facing
portals
and
the
lessons
they
have
learned
in
doing
so.
18:15
–
18:30
Day
2
Wrap
Up
Simon
Baker
–
Executive
Chairman,
Property
Portal
Watch
20:30
onwards
Drinks
and
Light
Dinner
Venue
Shoko
Paseo
Marítimo
Parceloneta,
36
08003
Barcelona,
Spain
Sponsored
by
Mitula

8. Version
2.0
30
September
2014
10
Agenda
–
Friday
3rd
October
Time
Topic
Speaker
Overview
09:00
–
09:15
Introduction
Simon
Baker
–
Executive
Chairman,
Property
Portal
Watch
Overview
of
the
day
09:15
–
09:45
Inside
Pense
-­‐
a
Brazilian
General
Classifieds
Site
(Presentation)
Silvio
Frison
–
Founder,
Pense.com.br
(Brazil)
Pense
is
a
Brazilian
general
classifieds
site
with
homes,
jobs
and
cars
offers.
In
just
under
3
years
they
have
gone
from
zero
to
20
million
reais
(around
euro
6.5
m).
In
this
session
we
will
look
at
the
business
model
they
have
adopted
(a
combination
of
monthly
fee,
freemium
and
pay
per
lead)
and
how
it
is
being
rolled
out
across
the
customer
base.
09:45
–
10:15
Morizon
–
A
Leader
in
the
Polish
Market
(Presentation)
Jaroslaw
Swiecicki
–
CEO,
Morizon.pl
(Poland)
Morizon
is
one
of
the
leaders
in
the
rapidly
growing
and
highly
competitive
Polish
market.
This
session
looks
at
how
the
Morizon
team
has
built
their
business,
the
lessons
learned
and
where
the
market
(and
the
business)
are
likely
to
go
next.
10:15
–
10:45
Inside
an
Emerging
(and
Challenging)
Market
–
Interview
with
Ukraine’s
Mesto
(Interview)
Ivo
Perts
–
CEO,
Mesto.ua
(Ukraine)
We
hear
a
lot
of
information
about
the
growth
of
site
in
mature
markets
such
as
the
US,
UK,
France
and
Germany.
However
most
markets
in
the
world
are
emerging
and
are
far
less
structured
than
these
mature
markets.
In
some
cases
there
are
other
factors
at
play
including
poor
economies,
lack
of
infrastructure
and
even
war.
This
session
looks
at
how
one
player
is
tackling
the
emerging
Ukraine
market.
10:45
–
11:15
Networking
Break

9. Version
2.0
30
September
2014
11
Time
Topic
Speaker
Overview
11:15
–
11:45
Lessons
from
Experimentation
in
Listing
Display
and
Traffic
Driving
(Presentation)
Jean-­‐Pierre
Valenghi
–
CEO,
NewHome.ch
(Switzerland)
Newhome.ch
is
a
new
portal
in
the
Swiss
market
and
owned
by
15
banks.
As
a
new
player,
they
have
had
to
explore
alternative
ways
of
driving
better
consumer
engagement
and
increasing
consumer
traffic.
Two
of
the
areas
that
they
have
experimented
with
are
floor
plans
(for
better
consumer
engagement)
and
the
strategic
use
of
Google
Adwords
for
increased
traffic
to
certain
listings.
Jean-­‐Pierre,
the
CEO
of
Newhome.ch
will
share
the
results
of
these
experiments
and
the
lessons
learned.
11:45
–
12:15
Monetising
the
Chinese
Market
(Interview)
Scott
Holmes
–
Head
of
Business
Development
for
Asia,
REA
Group
(China
/
Australia)
From
the
outside
in
the
Chinese
market
appears
very
large
and
very
attractive.
We
hear
about
Chinese
buyers
purchasing
property
around
the
world
and
many
portals
see
this
market
as
a
source
of
potential
buyers
for
local
property.
However
tackling
the
Chinese
market
is
not
for
the
feint
hearted.
This
session
looks
at
how
one
portal
is
tackling
the
Chinese
market
and
what
it
is
learning
along
the
way.
12:15
–
12:45
Top
7
Portals
I
Admire
Most
–
And
Why!
(Presentation)
Simon
Baker
–
Executive
Chairman,
Property
Portal
Watch
It
is
all
about
execution
and
when
it
comes
to
execution,
some
property
portals
stand
out
from
the
crowd.
During
this
session
Simon
Baker,
the
founder
of
Property
Portal
Watch
will
share
his
top
7
portals
that
stand
out
from
the
crowd.
12:45
–
13:00
Conference
Wrap
Up
Simon
Baker
–
Executive
Chairman,
Property
Portal
Watch