Tackling a Super Early Stage Market - Mozambique

1. he African Frontie
Propertymaputo.com

2. Market
Challenges
Opportunities
Doing Business
Mozambique
2

3. Pedro Banderas

4. service approach into 2 segments – direct search and anc
ique’s first vertical property portal
ed online database for property search and ancillary serv
d to focus on specific segmented market to gain initial tr
come

5. able tools
ation
OLX
No Vert
Grzed Information
9
Must be an easier way
Alternative?
2

6. Officially incorporatedSegmented Market Focus
Blue Chip Companies
Built Relationships

8. ogy Freemium Model
Increased client base
Quicker growth
App Creation
Unique Features
Agent Focus

9. Pedro Banderas

10. Africa’s highest GDP growth rates
ping rapidly due to large FDI ($5.5 Billion in 2014 –
ate Sector Booming (demand exceeding supply)
7.6% Mobile Use Natural Reso

11. I
A
B
U
U
L
S

12. tors
rket
High demand
Booming real estate
More stock
Increased units
Emergence o
Increas

13. Consideration of loca
Patient education of
Strong personal & in
Identification of segm

14. Pedro Banderas

15. Africa
PopulaPon
– 1.1 Billion

16. 26.6%
the last f
Telecommunic
Majority of lar
Mobile influen
Low skill level
e

17. Expansion phase – market, me
aEracPve investment
Focus on established brand exp
ResidenPal then follows
Increase in middle class mark
before
Most exciPng Pme in Africa – f
increased buying power, high
sPmulaPon
et
ents
Low
Income
73%

18. n
Mobile
67%
Mobile
650
Mobile Market
nd

19. CompePPve Landscape
BeaurocraPc challenges
Fight for market share
gh mobile
n
mergence
Internet gaining tra
Increase in compet
Not mobile first, M
Increased consume
Long term focus. E

20. yan Wester
nder & CEO
ertymaputo.com
bryan@proper
Linkedin.com/in