http://blog.2edu.pl Key Challenges in Global Content Development SOAP Conference. The presentation covers key global and local challenges, trends and solutions for global content development.

1. 1
Johann Laville & Piotr Peszko
Key Challenges
in Global Content Development

2. 2

3. 3
MORETouchpoints Channels Platforms

4. 4

5. 5
Content People Roles
Touchpoints Channels Platforms
MORE

6. 6
like...
MORE

7. 7
YOU ARE
HERE

8. 8
Global
Challenges, Solutions and Ideas

9. 9
Global to Local
Appetite to measure
Communication as a Brand
Adaptive Content
Excellent User Experience
Content At Executive Level

10. 10
What is our strategy?
Content Design and Development
Large scale reuse
Effective Management

11. 11
What is our strategy?
Release 2.5 70%
Relase 3.0 25%
Release 4.0 31%
Release 5.0 43%
Release 6.0 37%
Release 7.0 52%
PROJECT: Sorry can’t give the name
PROJECT: But the data is real
In total
36% of work is
saved by reuse

12. 12
What do we create?
~350.000
pages
(or page equivalents)
~3200
assets
Asset inventory
Portfolio management
Consistent Design

13. 13
How do we craft the
content?
Example: Technology used by Content Developers
pages
82% use structured writing
56%use only DITA
18% do not use DITA

14. 14
What we need to learn?
pages
Knowledge Check
Peer Reviews
Supportive technologies

15. 15
What we need to learn?
80%
70%
67%
68%
70%
DITA Basics
Knowledge of basic DITA rules.
MIXED CONTENT
Distinction between different
content types and granularity level.
REUSE, LINKING, METADATA
Application according to our strategy
SEMANTIC CORRECTNTESS
Tagging in accordance with our rules
STRUCTURED CONTENT
Logical organization of content
Expectation
Level
68%

16. 16
Optimize
Provide
added
value
Name
a pain point
Take time
to undersand
Baseline your knowledge
Collect data

17. 19
Local
Challenges, Solutions and Ideas

18. 20
Business in Krakow

19. 21
Advanced Business Services
Jobs in advanced business and technology
20%
New jobs created every
year in each of the last
five years
45kForecast for 2016

20. 22
• Universities – 200k students each year
• Enthusiasm and Good Energy
• Willingness to do things that matter
Key Elements
• Great talents
• Excellent mentoring program
• Efficient Recruitment
Quality of talents
• Humble, a bit less pro-active and shy
• Less product skills
•Experience
Key Challenges

21. 23
While Krakow slept… content grew
Content
Strategy
Manager
Content
Designer
Content
Developer
Media
Developer
Program
Manager
Operations
Specialists
Technical
Writer

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23. 25
Project Manager
Tester / Engineer
Designer
It is the right for me to become
Leader
Strategy Manager

24. 26
PL/EN
PL/EN
EN

25. 27
I want to go
homezzz.....
Ready to
work
CHICAGO KRAKOW MALAYSIA

26. 28
PL/EN
PL/EN
CHICAGO KRAKOW MALAYSIA

27. 29
PL/EN
PL/EN
Consistent Tools
Consistent Processes
Motorola Writing Standards
Unified Stylesheets
CHICAGO KRAKOW MALAYSIA
Consistent Design

28. 30
Make your content
future-friendly.
Make your team
future-ready.