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SOAP2015 - Key Challenges in Global Content Development

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Key Challenges in Global Content Development SOAP Conference.

The presentation covers key global and local challenges, trends and solutions for global content development.

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SOAP2015 - Key Challenges in Global Content Development

  1. 1. 1 Johann Laville & Piotr Peszko Key Challenges in Global Content Development
  2. 2. 2
  3. 3. 3 MORETouchpoints Channels Platforms
  4. 4. 4
  5. 5. 5 Content People Roles Touchpoints Channels Platforms MORE
  6. 6. 6 like... MORE
  7. 7. 7 YOU ARE HERE
  8. 8. 8 Global Challenges, Solutions and Ideas
  9. 9. 9 Global to Local Appetite to measure Communication as a Brand Adaptive Content Excellent User Experience Content At Executive Level
  10. 10. 10 What is our strategy? Content Design and Development Large scale reuse Effective Management
  11. 11. 11 What is our strategy? Release 2.5 70% Relase 3.0 25% Release 4.0 31% Release 5.0 43% Release 6.0 37% Release 7.0 52% PROJECT: Sorry can’t give the name PROJECT: But the data is real In total 36% of work is saved by reuse
  12. 12. 12 What do we create? ~350.000 pages (or page equivalents) ~3200 assets Asset inventory Portfolio management Consistent Design
  13. 13. 13 How do we craft the content? Example: Technology used by Content Developers pages 82% use structured writing 56%use only DITA 18% do not use DITA
  14. 14. 14 What we need to learn? pages Knowledge Check Peer Reviews Supportive technologies
  15. 15. 15 What we need to learn? 80% 70% 67% 68% 70% DITA Basics Knowledge of basic DITA rules. MIXED CONTENT Distinction between different content types and granularity level. REUSE, LINKING, METADATA Application according to our strategy SEMANTIC CORRECTNTESS Tagging in accordance with our rules STRUCTURED CONTENT Logical organization of content Expectation Level 68%
  16. 16. 16 Optimize Provide added value Name a pain point Take time to undersand Baseline your knowledge Collect data
  17. 17. 19 Local Challenges, Solutions and Ideas
  18. 18. 20 Business in Krakow
  19. 19. 21 Advanced Business Services Jobs in advanced business and technology 20% New jobs created every year in each of the last five years 45kForecast for 2016
  20. 20. 22 • Universities – 200k students each year • Enthusiasm and Good Energy • Willingness to do things that matter Key Elements • Great talents • Excellent mentoring program • Efficient Recruitment Quality of talents • Humble, a bit less pro-active and shy • Less product skills •Experience Key Challenges
  21. 21. 23 While Krakow slept… content grew Content Strategy Manager Content Designer Content Developer Media Developer Program Manager Operations Specialists Technical Writer
  22. 22. 24
  23. 23. 25 Project Manager Tester / Engineer Designer It is the right for me to become Leader Strategy Manager
  24. 24. 26 PL/EN PL/EN EN
  25. 25. 27 I want to go homezzz..... Ready to work CHICAGO KRAKOW MALAYSIA
  26. 26. 28 PL/EN PL/EN CHICAGO KRAKOW MALAYSIA
  27. 27. 29 PL/EN PL/EN Consistent Tools Consistent Processes Motorola Writing Standards Unified Stylesheets CHICAGO KRAKOW MALAYSIA Consistent Design
  28. 28. 30 Make your content future-friendly. Make your team future-ready.

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