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Social Commerce and Semantic Web,[object Object],Praveen Alavilli,[object Object],Developer Evangelist,[object Object],PayPal,[object Object]
outline,[object Object],eCommerce,[object Object],Social Commerce,[object Object],Semantic Web,[object Object]
eCommerce,[object Object]
Buying and selling of products or services over electronic system such as the internet and other computer networks,[object Object]
But it’s more than buying and selling products online!,[object Object]
Various aspects of eCommerce,[object Object],Inspiration,[object Object],Investigation,[object Object],Research,[object Object],Search,[object Object],Transaction,[object Object],Use,[object Object],End of Life,[object Object]
Social Commerce,[object Object]
a subset of electronic commerce that involves  using social media, online media that supports social interaction and  user contributions, to assist in the online buying and selling of  products and services.,[object Object]
Inspiration,[object Object],Investigation,[object Object],Research,[object Object],Search,[object Object],Transaction,[object Object],Use,[object Object],End of Life,[object Object],Social,[object Object],+,[object Object]
Social Commerce and Semantic Web
Semantic Web,[object Object]
Social Commerce and Semantic Web
<meta property="og:title" content="Southern Kitchen - Los Gatos" /> ,[object Object],<meta property="og:type" content="restaurant" />,[object Object], <meta property="og:image" content=“<url>" />,[object Object], <meta property="og:url" content=“<url>" />,[object Object],<meta property="og:street-address" content=“27 E Main St."/>,[object Object],<meta property="og:locality" content=“Los Gatos"/> ,[object Object],<meta property="og:region" content="CA"/> ,[object Object],<meta property="og:postal-code" content="95030"/> ,[object Object]
Name: Praveen Alavilli,[object Object],Email: palavilli@paypal.com,[object Object],Current City: San Jose, CA,[object Object],Relationship Status: Married ,[object Object],Type: Person,[object Object],Father of: Ruchi,[object Object],Likes: Southern Kitchen, Honda Valkyrie, Seinfeld,[object Object],Owns: Nikon D90, iPhone, PayPal ,[object Object],Visiting: San Francisco, Chicago, London,[object Object],Friends with: Ray Tanaka ,[object Object]
Triples,[object Object],Subject-Predicate-Object,[object Object],Entity- name is – Praveen,[object Object],Praveen - likes – Southern Kitchen,[object Object],Praveen - owns – Nikon D90,[object Object],Praveen – Visiting – SF,[object Object]
owns,[object Object],wishes,[object Object],Friends,[object Object],Works for,[object Object],owns,[object Object],Likes,[object Object],Visiting,[object Object],Attended,[object Object],Father of,[object Object]
Social Commerce and Semantic Web
The World …,[object Object],…One giant labeled directed multi-graph of people, things and relationships!,[object Object]
Social Commerce?,[object Object],The use of “universal” social graph to facilitate any phases of e-commerce cycle.,[object Object]
How is this possible ?,[object Object]
RDFa,[object Object],OpenGraph,[object Object],GoodRelations,[object Object],Friend of a Friend,[object Object],Dublin Core,[object Object],vCard, vEvent, Geolocation, ….,[object Object]
Open Graph,[object Object],A RDFa based standard that allows objects (people, things, places etc.) to be described and understood.,[object Object]
GoodRelations,[object Object],[object Object]
 Representation for product, price, store/company data, and more.
 increases the visibility of products and services
 Enables several use cases in linking product data, comparison shopping, search for products & stores offering them, etc.
BusinessEntity
BusinessFunction
DeliveryCharge
DeliveryMethod
LocationOfSalesrovisionig
Offering
OpeningHours
PaymentMethod
Price
Product
UnitPrice
Warrenty
…23,[object Object]
Where are they used now ?,[object Object],[object Object]
Google, Yahoo! SearchMonkey, Bing (?)
Portals – Yahoo, AOL,…

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Social Commerce and Semantic Web

Hinweis der Redaktion

  1. Inspiration: want to be a writerInvestigation: What do I need ? Writing classes, computer, publisherResearch: What brands and types of computers are out there ?Search: Where can I find a Dell Inspironat a good price?Transaction: Purchase a DellUse: share the experience, review, tipsEnd of life: recycle, resale, donate, discard, etc.
  2. Wikipedia says….