Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
3. What IS Social Media?
“Social media includes web-based
and mobile technologies used to
turn communication into
interactive dialogue”
source: wikipedia.org
4. It’s one of the few
revolutionary moments in
history where the masses
can tell their own story
7. Social media is a
forum
supported by online tools.
It utilizes pictures, video,
conversation and audio.
8. Participate
Wikis
The forum is powered by… RSS Feeds
Blogs
Online Chat
Social Networks
Social Bookmarks
Video Sharing
Photo Sharing
Widgets …
9. Social Media Goals
• Increased leads and sales
• Website traffic
• Brand recognition and awareness
• Customer support
• Viral connections
• Developing relationships and trust
10.
11.
12. The essence of social media is
control,
but you don’t get it, your
clients do!
13. Learning to be Social
• Spreading brand awareness
• Creating touch points for customer interaction
• Generating permission-based leads and sales
14. Social media allows you to capture people’s attention
when they are not feeling interrupted by advertising.
Don’t overdue it, focus on 1 or 2 sites to start.
Participate with others, they’ll pay attention to you.
Not everyone will respond, but they still see you
Be careful what you say ... everyone’s listening.
Mix professional and personal
Don’t bore people
Use links, photos and graphics in entries
Don’t talk about vacations until you’re back!
20. 3 Types of Social Media
The exchange of information
or services among
individuals, groups, or
institutions; specifically the
cultivation of productive
relationships for
employment or business Network
30. 10 Social Media Must Do’s
#10. Keep an eye on what’s new
• Subscribe to Internet marketing blogs or
email lists
• Listen for chatter of other platforms on
Facebook, Twitter, LinkedIn, etc.
