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Lorem  Ipsum  Dolor  Sit  Amet  
Company  Name  
Jeff  Goldenberg  
Top  10  Ways  to    
Hack  Your  Email  MarkeFng  
About  Jeff  
  
Borrowell  
500  Startups    
&  
  TechStars  
  
Partner/
Facebook  Guru  
The  Growth  
Hacker’s  Guide    
to  the  Galaxy  
  
Abacus  
Mentor  
Head  of  
Growth  
Co-­‐Author  
Email  Is  Important.  
Let’s  Do  It  Right!  
ABC:  Always  Be  CollecFng  
1  
2  
3  
Make  email  collec<on  
part  of  your  acquisi<on  
strategy.  
Think  Micro  Conversions.  
Many  ways  exist  to    
capture  email  addresses  
Lead  Cards  
Lead  Ads  
Pop  Ups  
CTA  Forms  
Make  It  Personal  
1  
2  
3  
Goal  is  to  get  as  close  
to  1:1  marke<ng  as  
possible.  
More  than  just  “Hi  Stan”  
Authen<c  vs  Casual    
Segment  and  Solve  
1  
2  
3  
The  Axes  of  Segmenta<on  
Solve  a  Problem  
Resend  email  to  people  
who  don’t  open  
Deliverability  
1  
2  
3  
Understand  and  avoid  the  
keywords  that  trigger  
spam.  
Test  smaller  batches  
before  blas<ng  your  list.  
Use  a  subject  line  
tes<ng  tool  
hXps://glockapps.com/blog/understanding-­‐deliverability-­‐metrics/  
SubjectLine.com  
Score  out  of  100  
Point  get  deducted  for  
hazardous  keywords  
Re  
Place  Your  Screen  Here  
Colour  coded  for  confidence  
of  deliverability  
Also  gives  advice  on  subject  
line  best  prac<ces  
Open  Rates  
1  
2  
3  
Obsess  over  your  subject  
lines.  
Obsess  over  other  people’s  
subject  lines.  
Pay  aVen<on  to  <mes  
of  day  and  day  of  week  
variability.  
www.impactbnd.com/blog/try-­‐these-­‐6-­‐a-­‐b-­‐test-­‐  
today-­‐to-­‐increase-­‐your-­‐email-­‐open-­‐rates  
Click  Through  Rates  
1  
2  
3  
Have  a  single  CTA.  
Make  your  offer  easy  to  
understand  and  simple  to  
act  upon.  
Provide  social  proof  to  
reduce  the  risk.  
Mobile  First  
1  
2  
3  
Assume  your  email  will  be  
read  on  a  smartphone.  
Anything  important  should  
be  above  the  fold.  
Gmail  and  Inbox  by  
Gmail  are  now  
responsive.  
Litmus  
Email  AutomaFon  
1  
2  
3  
Not  as  hard  as  it  sounds  
anymore.  
Automated  email  funnel  
that  helps  customers  
through  the  buying  cycle.  
Really  important  for  
longer  sales  cycles.  
Strategy  First  
Idea/
Opportunity  
Don’t  let  the  tools  drive  the  strategy!  
Logic   Technology  
What  is  your  objec<ve?  
Strategy  
How  would  you  like  it  to  
work?  
Business  Rules  
Audit  tools  with  the  exact  
objec<ve  in  mind.  
Tools  
Quick  Wins  
ONBOARDING   CONTENT  
LEAD  
NURTURING  
E-­‐COMMERCE  
Automate  a  series  of  welcome  
emails.  
Behaviour  based  emails  that  
trigger  by  website  ac<ons.  
Automate  marke<ng  emails  
including  cart  abandon,  referral  
program  and  review  request.  
Automate  recommended  products,  
upsell  and  cross  sell  emails.  
Automate  newsleVer  and  customize  
different  versions  for  segments.  
Offer  drip  email  courses  to  educate  
your  customers.  
Automate  drip  campaigns  to  walk  
prospects  through  your  funnel.  
Automate  collec<on  and  segmenta<on  
of  emails  into  groups.  
Download  free  email  tesFng  tracker  
at  JeffGoldenberg.net    
  
TesFng  
1  
2  
3  
Always  test  a  challenger  
against  your  champion.  
Good  email  is  a  puzzle  with  
a  lot  of  pieces.    Test  
combos.  
Track  all  your  results  
and  look  for  outliers.  
Bonus:  Facebook  Lookalikes  
  
  
Abacus.Agency  
Don’t  Quit!  
Connect  With  Me  
@jeff_goldenberg  
hVp://www.JeffGoldenberg.net  
jeff@abacus.agency  

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InboundCon 2016: 10 Tricks to Growth Hack your Email Marketing - Jeff Goldenberg

  • 1. Lorem  Ipsum  Dolor  Sit  Amet   Company  Name   Jeff  Goldenberg   Top  10  Ways  to     Hack  Your  Email  MarkeFng  
  • 2. About  Jeff     Borrowell   500  Startups     &    TechStars     Partner/ Facebook  Guru   The  Growth   Hacker’s  Guide     to  the  Galaxy     Abacus   Mentor   Head  of   Growth   Co-­‐Author  
  • 3. Email  Is  Important.   Let’s  Do  It  Right!  
  • 4. ABC:  Always  Be  CollecFng   1   2   3   Make  email  collec<on   part  of  your  acquisi<on   strategy.   Think  Micro  Conversions.   Many  ways  exist  to     capture  email  addresses  
  • 9. Make  It  Personal   1   2   3   Goal  is  to  get  as  close   to  1:1  marke<ng  as   possible.   More  than  just  “Hi  Stan”   Authen<c  vs  Casual    
  • 10. Segment  and  Solve   1   2   3   The  Axes  of  Segmenta<on   Solve  a  Problem   Resend  email  to  people   who  don’t  open  
  • 11. Deliverability   1   2   3   Understand  and  avoid  the   keywords  that  trigger   spam.   Test  smaller  batches   before  blas<ng  your  list.   Use  a  subject  line   tes<ng  tool   hXps://glockapps.com/blog/understanding-­‐deliverability-­‐metrics/  
  • 12. SubjectLine.com   Score  out  of  100   Point  get  deducted  for   hazardous  keywords   Re   Place  Your  Screen  Here   Colour  coded  for  confidence   of  deliverability   Also  gives  advice  on  subject   line  best  prac<ces  
  • 13. Open  Rates   1   2   3   Obsess  over  your  subject   lines.   Obsess  over  other  people’s   subject  lines.   Pay  aVen<on  to  <mes   of  day  and  day  of  week   variability.   www.impactbnd.com/blog/try-­‐these-­‐6-­‐a-­‐b-­‐test-­‐   today-­‐to-­‐increase-­‐your-­‐email-­‐open-­‐rates  
  • 14. Click  Through  Rates   1   2   3   Have  a  single  CTA.   Make  your  offer  easy  to   understand  and  simple  to   act  upon.   Provide  social  proof  to   reduce  the  risk.  
  • 15. Mobile  First   1   2   3   Assume  your  email  will  be   read  on  a  smartphone.   Anything  important  should   be  above  the  fold.   Gmail  and  Inbox  by   Gmail  are  now   responsive.  
  • 17. Email  AutomaFon   1   2   3   Not  as  hard  as  it  sounds   anymore.   Automated  email  funnel   that  helps  customers   through  the  buying  cycle.   Really  important  for   longer  sales  cycles.  
  • 18. Strategy  First   Idea/ Opportunity   Don’t  let  the  tools  drive  the  strategy!   Logic   Technology   What  is  your  objec<ve?   Strategy   How  would  you  like  it  to   work?   Business  Rules   Audit  tools  with  the  exact   objec<ve  in  mind.   Tools  
  • 19. Quick  Wins   ONBOARDING   CONTENT   LEAD   NURTURING   E-­‐COMMERCE   Automate  a  series  of  welcome   emails.   Behaviour  based  emails  that   trigger  by  website  ac<ons.   Automate  marke<ng  emails   including  cart  abandon,  referral   program  and  review  request.   Automate  recommended  products,   upsell  and  cross  sell  emails.   Automate  newsleVer  and  customize   different  versions  for  segments.   Offer  drip  email  courses  to  educate   your  customers.   Automate  drip  campaigns  to  walk   prospects  through  your  funnel.   Automate  collec<on  and  segmenta<on   of  emails  into  groups.  
  • 20. Download  free  email  tesFng  tracker   at  JeffGoldenberg.net       TesFng   1   2   3   Always  test  a  challenger   against  your  champion.   Good  email  is  a  puzzle  with   a  lot  of  pieces.    Test   combos.   Track  all  your  results   and  look  for  outliers.  
  • 21. Bonus:  Facebook  Lookalikes       Abacus.Agency  
  • 23. Connect  With  Me   @jeff_goldenberg   hVp://www.JeffGoldenberg.net   jeff@abacus.agency