This document outlines Jeff Goldenberg's top 10 ways to hack email marketing. It provides tips on always collecting emails, using lead cards and ads to capture addresses, personalizing messages, segmenting lists, improving deliverability, increasing open and click through rates, designing for mobile, automating email sequences, and testing strategies. Quick wins are suggested like automating welcome, nurturing, and ecommerce emails. The importance of strategy before tools is emphasized.
InboundCon 2016: 10 Tricks to Growth Hack your Email Marketing - Jeff Goldenberg
1. Lorem Ipsum Dolor Sit Amet
Company Name
Jeff Goldenberg
Top 10 Ways to
Hack Your Email MarkeFng
2. About Jeff
Borrowell
500 Startups
&
TechStars
Partner/
Facebook Guru
The Growth
Hacker’s Guide
to the Galaxy
Abacus
Mentor
Head of
Growth
Co-‐Author
4. ABC: Always Be CollecFng
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3
Make email collec<on
part of your acquisi<on
strategy.
Think Micro Conversions.
Many ways exist to
capture email addresses
9. Make It Personal
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3
Goal is to get as close
to 1:1 marke<ng as
possible.
More than just “Hi Stan”
Authen<c vs Casual
10. Segment and Solve
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The Axes of Segmenta<on
Solve a Problem
Resend email to people
who don’t open
11. Deliverability
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Understand and avoid the
keywords that trigger
spam.
Test smaller batches
before blas<ng your list.
Use a subject line
tes<ng tool
hXps://glockapps.com/blog/understanding-‐deliverability-‐metrics/
12. SubjectLine.com
Score out of 100
Point get deducted for
hazardous keywords
Re
Place Your Screen Here
Colour coded for confidence
of deliverability
Also gives advice on subject
line best prac<ces
13. Open Rates
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3
Obsess over your subject
lines.
Obsess over other people’s
subject lines.
Pay aVen<on to <mes
of day and day of week
variability.
www.impactbnd.com/blog/try-‐these-‐6-‐a-‐b-‐test-‐
today-‐to-‐increase-‐your-‐email-‐open-‐rates
14. Click Through Rates
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Have a single CTA.
Make your offer easy to
understand and simple to
act upon.
Provide social proof to
reduce the risk.
15. Mobile First
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3
Assume your email will be
read on a smartphone.
Anything important should
be above the fold.
Gmail and Inbox by
Gmail are now
responsive.
17. Email AutomaFon
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Not as hard as it sounds
anymore.
Automated email funnel
that helps customers
through the buying cycle.
Really important for
longer sales cycles.
18. Strategy First
Idea/
Opportunity
Don’t let the tools drive the strategy!
Logic Technology
What is your objec<ve?
Strategy
How would you like it to
work?
Business Rules
Audit tools with the exact
objec<ve in mind.
Tools
19. Quick Wins
ONBOARDING CONTENT
LEAD
NURTURING
E-‐COMMERCE
Automate a series of welcome
emails.
Behaviour based emails that
trigger by website ac<ons.
Automate marke<ng emails
including cart abandon, referral
program and review request.
Automate recommended products,
upsell and cross sell emails.
Automate newsleVer and customize
different versions for segments.
Offer drip email courses to educate
your customers.
Automate drip campaigns to walk
prospects through your funnel.
Automate collec<on and segmenta<on
of emails into groups.
20. Download free email tesFng tracker
at JeffGoldenberg.net
TesFng
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Always test a challenger
against your champion.
Good email is a puzzle with
a lot of pieces. Test
combos.
Track all your results
and look for outliers.