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Attract the RIGHT Audience With Visual Marketing

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Attract the RIGHT Audience With Visual Marketing

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Did you know...

Visual content is more than 40X more likely to get shared on social media than other types of content?

If you want to attract the right audience, you need eye-popping images!

In this presentation you'll learn:

-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement

WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay

Did you know...

Visual content is more than 40X more likely to get shared on social media than other types of content?

If you want to attract the right audience, you need eye-popping images!

In this presentation you'll learn:

-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement

WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay

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Attract the RIGHT Audience With Visual Marketing

  1. 1. Rebekah Radice Ashton Hauff @RebekahRadice @ashtonhauff
  2. 2. You’re In The Right Place If You Want To Learn: • Exactly how to use visual content in your business to triple your engagement • 6 fundamentals to help you create the perfect social media image • Where to find FREE images for your design • What tools to use for designing eye-catching images • Growth hacking ideas you can quickly implement
  3. 3. PLUS, Stick Around Until the End... For a FREE surprise!
  4. 4. Why Use Visual Marketing? • Over 63% of all social media content is comprised of images • Nearly 54% of internet users have uploaded a video or photo they created • Content with relevant images receive 94% more views than content without • Tweets with images get 150% more retweets than those without images • 37% more engagement is experienced when posts on Facebook include photos • More than 60% of consumers are likely to make contact with a company whose images appear on local searches
  5. 5. THE FUNDAMENTALS OF A GREAT IMAGE 01 Correct Image Size
  6. 6. • Cover Photo Dimensions: 828 x 315 • Profile Image: 180 x 180 • Shared Images: 1200 x 630 • Shared Link: 1200 x 630 • Highlighted Image: 1200 x 717 Recommended Image Sizes for Facebook:
  7. 7. • Profile Photo: 400 x 400px • Header Photo: 1500 x 500px • In-Stream Photo: 440 x 220px Recommended Image Sizes for Twitter:
  8. 8. • Profile Image: 110 x 110 • Photo Thumbnails: 161 x 161 • Photo Size: 1080 x 1080 Recommended Image Sizes for Instagram:
  9. 9. • Banner Image: 646 x 220px • Standard Logo: 400 x 400px • Profile Picture: 400 x 400px • Background Image: 1000 x 425px Recommended Image Sizes for LinkedIn:
  10. 10. • Profile Image: 165 x 165 • Pins in feed: 236 px wide • Expanded Pin size: 735 x adjusted size • Pin board cover image: 217 x 146 Recommended Image Sizes for Pinterest:
  11. 11. • Profile Image: 250 x 250 • Cover Image: 1080 x 608 • Shared Image: (in home stream and on page) 497 x 373 • Shared Image: (in the feed) 150 x 150 Recommended Image Sizes for Google Plus:
  12. 12. THE FUNDAMENTALS OF A GREAT IMAGE 02 Consistency
  13. 13. Be Recognizable To make images consistent: • Use the same filters (or filter) across all images • Use a consistent font for each section of images • Create a brand style and maintain it • Own your branded colors and don’t deviate (even slightly) • Place a watermark – logo, hashtag, or a slogan – on all images
  14. 14. “It takes less than two- tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website.” - Missouri University of Science and Technology Grab Attention
  15. 15. Make yours stand out in the feed! • Don’t use a corporate-style stock image • Do ask “Is it relative to my topic and audience?” • Do make sure the image has a bold focal point • Do choose images that are clear and easy to view • Don’t do the same thing as everyone else in your niche Images that Stand Out
  16. 16. THE FUNDAMENTALS OF A GREAT IMAGE 03 Relevancy
  17. 17. Images must make a connection to your brand and audience. Ask yourself... • Are your images relevant to your brand? To your niche? • Is it obvious (just by viewing your images) which product or service you offer? Don’t confuse your audience with an inconsistent message.
  18. 18. THE FUNDAMENTALS OF A GREAT IMAGE 04 Ability to Stand Out On It’s Own
  19. 19. Text-based images can be used in a number of ways: • Share a quote • Say something longer than word count would allow • Quote fascinating facts to entice clicks • Create a clickable headline image • Stress the benefits of your content and/or offer
  20. 20. THE FUNDAMENTALS OF A GREAT IMAGE 05 Pictures That Tell Your Story
  21. 21. Images are tied to your core story... “65% of marketing executives believe visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.” - CMO Council, From Creativity to Content
  22. 22. Images are powerful... They can: • Persuade • Motivate • Mesmerize • Enthrall
  23. 23. They tell a unique story, connecting viewers with your message in a compelling and impactful way.
  24. 24. Whether humorous, controversial or emotional, telling your story through images can create massive results.
  25. 25. THE FUNDAMENTALS OF A GREAT IMAGE 06 Evoke Emotion
  26. 26. There are 3 reasons consumers buy: 1. To satisfy a basic necessity: food, clothing, shelter 2. To solve a problem: what’s their concern, challenge or problem 3. Better themselves: better body, life, bank account
  27. 27. The Psychology Behind Social Sharing
  28. 28. Understand the Psychology Behind Brand Colors • Black - authority, power. • Yellow - fun, joyous and optimistic. • Orange - cheerful, inviting. • Red - emotionally intense. • Blue - tranquility, loyalty. • Green - nature, refreshing.
  29. 29. GETTING STARTED
  30. 30. Psychologists suggest that color impression accounts for 60% of the acceptance or rejection your product or service. That’s HUGE! Define Your Visual Style Through a Consistent Color Range
  31. 31. • Best represents your company social media promotional strategy • The feelings you want to impart • The action you want them to take Choose a Color That...
  32. 32. Define Your Visual Style Through Fonts Your font expresses your company personality and has a direct impact on conversions. • Serif: Reference to the small lines that are attached to the main stroke • Sans Serif: A letterform that doesn’t have a serif attached. • Script: Fluid letterforms that connect • Display: A typeface that is quite decorative in style
  33. 33. HubSpot found that using 3 font styles makes it easier to read content. When choosing your font, ask yourself these questions: • Is my company fun, silly, entertaining, serious, inquisitive, playful, or straightforward? • Is my content fun, silly, entertaining, serious, inquisitive, playful, or straightforward?
  34. 34. Your headings and titles should be easy to read and understand. “Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things.” - Cypress Highsmith Define Your Visual Style Through Typography
  35. 35. Use a consistent theme in your images and a look and feel that complements your brand. Define Your Visual Style Through Consistent Imagery
  36. 36. Use online editing tools like Canva and Relay to create unique images that are similar in form, follow a theme, and share visual elements. Make consistency easy!
  37. 37. Brands Using Visual Marketing Effectively
  38. 38. Starbucks teaches us a valuable lesson: Sometimes less is more... especially when it comes to visual content. Starbucks
  39. 39. Nike understands the mentality of their target audience, and they use this knowledge to effectively showcase their brand. Nike
  40. 40. Oreo knows how to keep an audience happy and actively engaged. Oreo
  41. 41. Different Types of Visuals
  42. 42. Find a quote you like, pair it with a color or simple background. The dynamic duo will allow your readers to ponder, identify with, and in return, share your quote. Keep your quotes concise, visually appealing and emotionally inspiring. Quotes 01
  43. 43. People are visual learners, and infographics make content eye-catching and easy to understand. Infographics: Data, Charts and Graphs 02
  44. 44. Questions, thoughts and calls to action are a great ways to use text within visuals. Conversation Starters 03
  45. 45. “100 Million Internet users watch online video every day.” - Digital Sherpa “90% of online shoppers say they find video helpful in making shopping and buying decisions.” - ZenDesk Create Videos 04
  46. 46. • Write effective scripts and make your video informative with a healthy blend of information, entertainment, and appeal. • Choose a relevant topic • Know where to post, how to post and how often to post Where to Begin with Video 4a
  47. 47. ● YouTube ● Facebook ● Periscope ● Vine ● Instagram ● Twitter ● Snapchat Choosing Your Platform 04
  48. 48. Most fans and customers are eager to see what you do and how you achieve your results. Behind-The-Scenes 05
  49. 49. Tools To Use For Designing Eye-Catching Images
  50. 50. • Pexels • Pixabay • Unsplash • Stocksnap • Gratisography Free Image Sites
  51. 51. Choose pre-designed graphics for complete customization. From the design-selector menu: ● Choose your layout ● Search for images ● Purchase stock photos ● Add effects to your image ● Customize the look and feel to match your brand color palette and fonts Canva
  52. 52. Create a branded image in a matter of minutes. Choose for social network for exact dimensions. Templates simplify process on quotes, covers, CTA’s, events and more! Relay
  53. 53. Over is an app for Android and iPhone. As a photo-editing app, Over makes it easy to add text, choose your background, font and save or submit directly to your social networks. Over
  54. 54. PiktoChart, is a free Infographic-making app. It has over 100 customizable themes for Infographics, reports, banners and presentations. PiktoChart
  55. 55. This is your go-to tool for creating beautiful quote graphics in a matter of moments. Add your quote, choose your layout, add a photo or choose a plain background, pick your color and font and you’re done! QuotesCover
  56. 56. With PicMonkey, you can edit an image or create a collage using your own images. Arrange these images using the pre-made templates, and then add your special touches through overlays, text and more. PicMonkey
  57. 57. Growth Hacking Ideas: How To Grow Your Brand With Visual Marketing
  58. 58. Tackle each one visually.... Instagram: ● More Tags = More Likes and Comments ● No filter is the Best Filter ● Don’t Forget to Add a Call-to- Action – they really do work! ● Desaturated Photos Get More Likes ● Photos with Faces Get More Likes Know the Social Network 02
  59. 59. Snapchat To increase engagement on Snapchat: ● Add VIP content - e.g. a sneak peek or behind-the- scenes look into your snaps or experiment with limited and special offers. ● Use dual filters. ● Location, location, location. ● Be real, be fun, be YOU! ● Try out segmentation: For every chat, you can select a number of recipients, which is an ideal feature for business owners looking to connect with a specific audience. 02
  60. 60. ● Create pinnable graphics (size them correctly) ● Make your images visually appealing ● Add a pinnable image to your blog content Be Pinnable! 01
  61. 61. Never post visual content just for the sake of it, and don’t limit your visual marketing to the sole promotion of your business. Stop making it all about YOU. Design an experience around your business and brand. Design an Experience, Don’t Just Sell a Product or Service 02
  62. 62. How can you implement these ideas today? ● Put Your Plan in Place ○ 3 simple steps to getting started! ● Use Tools the Pro’s Use ○ Batch and automate what you can! So the Question Is...
  63. 63. 3-Step Visual Content Plan: • Determine Goals: Where do you want to be? What does success look like? Know what you want each design to help you achieve. 01
  64. 64. • Identify Tools: Which tools are right for you? How will they help you create a brand connection through visual content? 02
  65. 65. • Define: Where your visuals be shared: social media, blog, website, print? How you will consistently create and share visual content. 03
  66. 66. ● It might be that you’re frustrated by your current visual content strategy ● It might be that you have no visual strategy at all ● It might be your need to create high quality content without a big budget ● It might be that you need an easy way to share your visual content. ● It might be that you know you need to use visual content but don’t know where to begin. Why Did You Show Up Here Today?
  67. 67. You Have a Choice... Fast or Slow? 1. DIY = Do it Slow 1. Use the Tools the Pro’s Use = Do it Fast!
  68. 68. CoSchedule Can Help You Automate Your Visual Social Campaigns with three big features Social Templates Best Time Image Helpers
  69. 69. ● FIND ● CREATE ● And POST Scientifically PROVEN Visual Content That Skyrockets Engagement and Reach! Discover How Post Planner Can Help You...
  70. 70. Save 40% on Our Most Popular Plan: GURU! ● Increase social media engagement up to 650%! ● Post the right type of visual content, not just any content. ● Share scientifically proven content with our STAR rating system!
  71. 71. Don’t miss your chance to combine visual content with smart automation for a POWERFUL combination! USE CODE: PPVISUAL LINK: bitly.com/PPVISUAL Time Runs Out on Sunday at Midnight!
  72. 72. Get a FREE 30-day trial from CoSchedule! ● Automate your visual campaigns across all social media networks. ● Save a ton of time for the more important things. ● Become a rockstar marketer! Get it right now! http://coschedule.com/postplanner
  73. 73. And Don’t Forget About Your FREE Gift! ARRIVING IN YOUR INBOX: The replay, including slides and the photo pack!
  74. 74. QUESTIONS?

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